It has taken me three months to get down to writing this post…three months into this year and that’s because so much has been happening since we started 2018…from bringing two like-minded organisations together to create and launch a library in the City of London; to being invite back again by the Mayor’s office to speak about being a London business and the need for diversity; to helping a client participate in a London China expo to working on some exciting launches including the media campaign for a business book called The Responsive Leader written by an influential thought-leader, Erik Korsvik Østergaard, who is making waves with his new book.
While all this has been going on we have had the #Metoo and #TimesUp social media campaigns have gone viral and as I write, we are heading towards International Women’s Day (IWD) on 8 March.
Findings from reports tell us that gender parity is over 200 years away; which is why there has never been a more important time to keep motivated and #PressforProgress – this year’s IWD theme. There is a strong global momentum striving for gender parity.
To help mark this day the FSB is raising the visibility of role models for women entrepreneurs with an international digital campaign called 100 FSB Women. As part of this initiative Serendipity PR is actively supporting the FSB Women’s London network; and we have helped source one of its speakers and organised a free business book for attendees. This special book is called Read My Lips by Swedish TV personality Elaine Eksvard, published by our client, LID Publishing. Wouldn’t life be easier if we could get people to listen to us in every situation? This book teaches us how to persuade our listeners, be professional and personal, without being private. Eskvard is best-selling author of Ruling Technique, Living Power and Talk Nice.
I will end with this wonderful comment from Helen Mirren who was speaking about #MeToo and #TimesUp to The New York Times and said, “It’s an amazing moment isn’t it? I’ve never wanted to be younger than I am, but the only thing that makes me think God, I wish I was 18 now, is 18 year olds are coming into a very different world.”