Sangeeta Waldron is an award-winning Public Relations professional and is in the top 100 (at number 25) of the PR Influencer Index. Sangeeta founded Serendipity PR & Media in 2009. She started out her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the top level with powerful global brands such as – the Economist Group, Cabinet Office, WHO, UN, The Times, Mayor of London, Red magazine, Cass Business School, Breast Cancer Campaign, Pink Ribbon Ball, Women’s Institute – and more. Her first book, The PR Knowledge Book published in 2019 and her latest book, Corporate Social Responsibility Is Not Public Relations is now out.