Sangeeta Waldron is a multi-award-winning Public Relations professional and is in the top 100 (at number 25) of the PR Influencer Index.  Sangeeta founded Serendipity PR & Media in 2009. She started her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the highest level with leading global brands, including The Economist Group, Cabinet Office, WHO, UN, The Times, Mayor of London, Red magazine, Cass Business School, Breast Cancer Campaign, Pink Ribbon Ball, Women’s Institute, and more. Her first book, The PR Knowledge Book published in 2019. Her second book, Corporate Social Responsibility Is Not Public Relations, came out in 2021 and was shortlisted in 2022 for the UK Business Book Awards. Her third book, What Will Your Legacy Be? published in 2025.