The PR Knowledge Book

Get Legally Speaking — Legal Professional

Welcome to The PR Knowledge Book, published by Business Expert Press (BEP) and launched to great fanfare on 4 October 2019 at the Taj Hotel, London. The book has since been receiving positive media coverage, strong social media engagement and good reviews on Amazon.

The PR Knowledge Book is for anyone irrespective of where they are in the world—entrepreneur, student starting out in the media industry, home business, small business, start-up, charity, or any other type of organisation wanting to embark on their PR journey or someone just plain curious about what it entails.

by Sangeeta Waldron

The book went through a rigorous editorial process by the highly regarded Professor Don Stacks at Miami University and has received great endorsements from international business leaders. It has already been bought by the following UK universities – University of Oxford; London Business School; University of Edinburgh; University of Bath; University of Glasgow; University of East Anglia; University of Salford; University of Kent; and University of Strathclyde.

The book is available to buy on Amazon – UK, US and India. It is also available on the BEP website, which also allows you to experience the book and sample a few chapters. #ThePRKnowledgeBook

Taj Hotel, London

Book Launch

Fans

Book Signing

Elvis

Rusen Kumar, Managing Editor, India CSR Network

Book Endorsements

“Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

PROFESSOR JONATHAN A.J. WILSONPhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner

“Smart and efficient PR is becoming even more critical now than ever for brands, with the advent of the digital world. The PR Knowledge Book from the expert Sangeeta Waldron helps businesses to unlock opportunities and to maneuver through challenges in a fast changing world. Highly Recommended.”

JÉRÔME CHOUCHANGodiva Chocolatier, President, Japan, South Korea, Asia and Australia

“In a modern, digital, global business world, Sangeeta Waldron shows how to turn Public Relations into Personal Relations, which is absolutely essential to survive in the long run.”

ERIK KORSVIK OSTERGAARDLeadership Advisor, published author and guest lecturer at The Copenhagen Business School

“This book provides extraordinary insights and provides real world lessons on how business leaders can employ PR to support their business objectives.”

JILL TOTENBERG, CEOThe Totenberg Group, New York

“I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”

DR. HARBEEN ARORAFounder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India

“Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

JULIA HOBSBAWM OBEEditor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload Author/Strategist, UK

From International Business Leaders

“Sangeeta Waldron has written a must-read for anyone wanting to do their own PR, wherever they may be in the world. Read this book—and learn from one of the best.”

RUSEN KUMAREditor-chief, India CSR Network

“Sangeeta Waldron brings heart and soul to the business of PR. Her knowledge and wisdom were a key contribution to my organisation finding its way through a rocky time. She is a superb educator in addition to being an outstanding practitioner of her art. A timely and valuable book.”

MALCOLM STERNCo-founder and Co-director “Alternatives”

“Sangeeta Waldron has an intuitive understanding of what PR is and how it works. She is able to cut through the noise to simply and powerfully communicate an idea, and now, with her book, you can, too.”

TOM SEABROOKCommissioning Book Editor, Jawbone Press

“As an entrepreneur this book is going to be permanently on my bookshelf. My go to guide on how to create publicity and deal with traditional and new media.”

RAJA MAJIDLas Vegas Entrepreneur

“If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”

ASIAN VOICE NEWSPAPERU.K. and Europe’s leading Asian newspaper

“Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

TAMI BELTAuthor and Founder, Blue Cube Marketing Solutions, Las Vegas