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Communicating India’s Soft Power, 29 May, London

  India has long been one of the world’s greatest cultural influencers, though much of that influence often goes unrecognised! From yoga and spirituality to spices, architecture, paisley print, film, and music, India’s impact on global culture is everywhere. Remember last year’s “Kolhapuri-gate” when Prada featured the traditional handcrafted Kolhapuri sandal on the runway without […]

Purpose-Driven Communication and Sustainable Branding in Global Markets

  In today’s rapidly evolving global landscape, purpose-driven communication and sustainable branding have become essential for organisations seeking to build trust, credibility, and long-term influence. As the founder of Serendipity PR, I have always believed that communications should go beyond visibility and that it should create meaningful impact. Businesses today operate in an environment where […]

The Cultural & Social Impact of Inclusive CSR Practices Across Diverse Global Communities

Corporate Social Responsibility (CSR) has changed dramatically over the years, especially during the global pandemic. What was once often treated as a marketing exercise or philanthropic add-on has become a critical part of how organisations operate, lead, and engage with society. Throughout my career, I have always focused on advocating for CSR practices that are […]

The New Wuthering Heights Film Got Me Thinking

The new Wuthering Heights film got me thinking. Directed by Emerald Fennell, it is presented as a bold reinterpretation of Emily Brontë’s novel. But in Fennell’s version, Heathcliff, one of the main characters, has his identity changed. He is now white, played by Jacob Elordi. In the 1847 novel, Brontë describes Heathcliff as a “dark-skinned […]

Behind The Scenes When PM Blair Spoke To The WI

A Guardian article published on 30 December brought the moment straight back to me, when, as Head of PR for the WI, I helped advise No.10 on the themes for Tony Blair’s WI speech. This story has been resurrected via files released at the UK’s National Archives in December 2025, and since then it has […]

2025, A Year of The Book & Gratitude

  As 2025 comes to a close, I’m reflecting on what an extraordinary book year it’s been. From launch to publication, this journey has brought new opportunities, meaningful conversations, and unforgettable moments along the way. It’s been a year of reminders…resilience, trusting the process, and remembering that every chapter, like every challenge, eventually turns the […]

Meet Ravi

  Let me introduce you to Ravi, a 15-year-old boy I met in the lower ranges of the Himalayas, where my family home is located. I met him during my visit to India this October, on my last day in my hometown. He is small, quiet, and utterly absorbed in his craft. Ravi left school […]