When I worked in the UK government writing ministerial briefings and speeches, every statement and every piece of data had to be verified. Nothing went unchecked. Everyone took responsibility for the information they provided by signing it off, creating a clear chain of accountability. It wasn’t always the quickest process, and it was long before […]
Over the past three decades, I’ve worked across government, global organisations, the private sector and purpose-led businesses. One lesson has remained constant: organisations succeed or fail on trust. Trust influences reputation, attracts talent, strengthens customer relationships, reassures investors and gives leaders credibility. Yet, despite its importance, it is often treated as something intangible, something […]
India has long been one of the world’s greatest cultural influencers, though much of that influence often goes unrecognised! From yoga and spirituality to spices, architecture, paisley print, film, and music, India’s impact on global culture is everywhere. Remember last year’s “Kolhapuri-gate” when Prada featured the traditional handcrafted Kolhapuri sandal on the runway without […]
In today’s rapidly evolving global landscape, purpose-driven communication and sustainable branding have become essential for organisations seeking to build trust, credibility, and long-term influence. As the founder of Serendipity PR, I have always believed that communications should go beyond visibility and that it should create meaningful impact. Businesses today operate in an environment where […]
The Business Book Awards shortlist was announced at a special evening event on 14 April, and I’m very proud to share that my book, What Will Your Legacy Be?, has been shortlisted in the Change and Sustainability category. The conversation around the climate crisis and sustainability is shifting quickly, from being sidelined to central. As geopolitical […]
Over the years, one of the most important lessons I’ve learned as an entrepreneur is the power of trusting your instincts. In business, we often talk about strategy, data, and planning, and of course, those things matter, but instinct plays an equally vital role in leadership and decision-making. When I founded my business, I didn’t […]
Corporate Social Responsibility (CSR) has changed dramatically over the years, especially during the global pandemic. What was once often treated as a marketing exercise or philanthropic add-on has become a critical part of how organisations operate, lead, and engage with society. Throughout my career, I have always focused on advocating for CSR practices that are […]
We don’t talk enough about the impact of war on climate change. So, let me go straight in and highlight research from the Scientists for Global Responsibility Report in 2021, which found that the world’s militaries are responsible for around 6 percent of global greenhouse gas emissions. This is more than aviation and shipping combined. […]
The new Wuthering Heights film got me thinking. Directed by Emerald Fennell, it is presented as a bold reinterpretation of Emily Brontë’s novel. But in Fennell’s version, Heathcliff, one of the main characters, has his identity changed. He is now white, played by Jacob Elordi. In the 1847 novel, Brontë describes Heathcliff as a “dark-skinned […]
A Guardian article published on 30 December brought the moment straight back to me, when, as Head of PR for the WI, I helped advise No.10 on the themes for Tony Blair’s WI speech. This story has been resurrected via files released at the UK’s National Archives in December 2025, and since then it has […]