I set up Serendipity PR & Media in 2009, thinking at that time if I could set up a business during a global recession, I could survive anything. Here in 2026, I am proud to announce that Serendipity has been recognised in the SME News Greater London Enterprise Awards 2026 with two awards: Best Purpose-Led […]
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Why CEOs Can’t Delegate Their Reputation
There are some things in business that a CEO simply cannot delegate. Reputation is one of them. Because if you delegate responsibility for your reputation, what happens to trust? We have long known the important role CEOs play in employer brand strength and talent attraction. But those of you who might be unconvinced, let […]
The Currency of Kindness: What Dolly Parton Teaches Us About Legacy
I have been watching and reading all the wonderful tributes to Dolly Parton, who passed away on 25 August 2026, and it is clear the world adored Dolly; she understood something many leaders, organisations, and brands spend a lifetime trying to learn: the currency of kindness. In a world that often celebrates power, status and […]
The Trust Files #1: Why Trust Is the Most Valuable Currency in Business Today
When I worked in the UK government writing ministerial briefings and speeches, every statement and every piece of data had to be verified. Nothing went unchecked. Everyone took responsibility for the information they provided by signing it off, creating a clear chain of accountability. It wasn’t always the quickest process, and it was long before […]
The Trust Files: Why am I writing The Trust Files?
Over the past three decades, I’ve worked across government, global organisations, the private sector and purpose-led businesses. One lesson has remained constant: organisations succeed or fail on trust. Trust influences reputation, attracts talent, strengthens customer relationships, reassures investors and gives leaders credibility. Yet, despite its importance, it is often treated as something intangible, something […]
Communicating India’s Soft Power, 29 May, London
India has long been one of the world’s greatest cultural influencers, though much of that influence often goes unrecognised! From yoga and spirituality to spices, architecture, paisley print, film, and music, India’s impact on global culture is everywhere. Remember last year’s “Kolhapuri-gate” when Prada featured the traditional handcrafted Kolhapuri sandal on the runway without […]
Purpose-Driven Communication and Sustainable Branding in Global Markets
In today’s rapidly evolving global landscape, purpose-driven communication and sustainable branding have become essential for organisations seeking to build trust, credibility, and long-term influence. As the founder of Serendipity PR, I have always believed that communications should go beyond visibility and that it should create meaningful impact. Businesses today operate in an environment where […]
What Will Your Legacy Be? Shortlisted for the UK Business Book Awards!
The Business Book Awards shortlist was announced at a special evening event on 14 April, and I’m very proud to share that my book, What Will Your Legacy Be?, has been shortlisted in the Change and Sustainability category. The conversation around the climate crisis and sustainability is shifting quickly, from being sidelined to central. As geopolitical […]
Insights on Trusting Instincts and Building Resilient Businesses Amid Crises
Over the years, one of the most important lessons I’ve learned as an entrepreneur is the power of trusting your instincts. In business, we often talk about strategy, data, and planning, and of course, those things matter, but instinct plays an equally vital role in leadership and decision-making. When I founded my business, I didn’t […]
The Cultural & Social Impact of Inclusive CSR Practices Across Diverse Global Communities
Corporate Social Responsibility (CSR) has changed dramatically over the years, especially during the global pandemic. What was once often treated as a marketing exercise or philanthropic add-on has become a critical part of how organisations operate, lead, and engage with society. Throughout my career, I have always focused on advocating for CSR practices that are […]