Posts

Shedding Light on The Challenges Marketing Teams Face On Their Net Zero Journey

I was privileged to be part of a panel discussion with experts on 6 December 2023, where we shed light on the challenges sales & marketing teams in B2B organizations face on their journey to Net Zero – based on the latest business research commissioned by Hattrick in partnership with The Carbon Literacy Trust.

We delved into some of the complexities businesses are navigating and discussed what’s needed for organizations to make genuine progress on their sustainability journey.
Facilitated by Josh Pitman from Priory Direct, the panelists were:
– Phil Korbel, Co-founder/Director of Advocacy at The Carbon Literacy Project
– Sangeeta Waldron, Founder/Owner of Serendipity PR & Media and author of the acclaimed book ‘Corporate Social Responsibility is not Public Relations’
– Christos Tsaprounis FCIPD (he/him), People & Culture Leader, Auto Trader UK
– And Malin Cunningham, Founder/Owner of Hattrick | B Corp™ certified
You can watch here:

Download the report here!

Success At The Business Show This November

 

It was an incredible full-on two days at the Business Show at the Excel Centre in London on 22 and 23 November. We met lots of people, talked to lots of companies about corporate social responsibility (CSR), talked to many people about the book, CSR Is Not PR, sold lots of copies of the book, and just had a good time.

 

 

On the first day of the Show, which was 22 November, we also had an opportunity to create an interactive session about the book, which was very popular, where lots of people had to stand.  I am grateful to Ben Walker, the award-winning business editor, for being such a great host and getting everyone involved. There were some great questions from the audience, with two questions that kept cropping up – what’s the difference between CSR and ESGs (environment, social, and governance); and how do you track CSR?

 

There was a lot of love for the book, and the two posters proved to be a hit, we had lots of attendees coming over to take photos for that Instagram moment!  My highlights were when someone came rushing over to the stall to buy a copy of the book, because they had seen so many people carrying the book at the Show and had FOMO! The other moment was when the company, Print and Trees arranged to plant a tree in South America to acknowledge the book and support it.

I want to say a few thank yous – to my publisher, LID Business Media, and everyone who swung by our stall at the Business Show. I shall leave you with a few more photos from the event.

 

 

Come See Me At The Business Show – 22 & 23 November, 2023

 

 

I will be in the hot seat with business journalist Ben Walker at The Business Show in London on 22 November at 1.15 pm in Theatre 7 at London Excel, talking about CSR Is Not PR. This will be a lively conversation, and we will be getting the audience involved!

This year the Business Show has a strong sustainability theme and quite rightly so! Businesses need to get with the programme and understand why being CSR-led, eco-friendly, sustainable, and ethical is extremely good for business and really no longer an option.

Ben serves as editor-at-large of Dialogue Review, the official leadership and management journal of Duke Corporate Education, published by LID business media…and there will be free copies of Dialogue for the audience.

So come join us and be part of the conversation. Copies of my book, Corporate Social Responsibility Is Not Public Relations will be available.

Threads of Change 2023 DAY 3 – Responsible Business and Co-creation

 

 

I am delighted to be able to participate in the Threads of Change event that is being organized by Khadi London and Chelsea College at the prestigious Nehru Centre in London, where I will be talking about corporate social responsibility and the themes from my book CSR Is Not PR. This is a free event that runs over five days, from 16 to 20 October.

Natural fibres, regenerative practices and heritage textile crafts all have a key role to play as the world faces choices in its journey towards a sustainable future…could the fashion and textiles industry drive the change, thread by thread? This curated exhibition is aimed at everyone, from those in the global fashion and textiles community to all of us as consumers who want to see revolutionary change and who recognise our collective power to make it happen. This is where CSR comes in as we as consumers are voting with our wallets and want to buy from businesses and brands that care about the planet.

Khadi London is a UK-based social enterprise focusing on sharing knowledge and skills in regenerative textiles. This five-day event will feature a range of discussions from the regenerative production of fibres to talks from businesses working with these fibres to the steps that must happen to enable the wider adoption of these approaches. Craft Demonstrations including natural dyes, spinning and block printing will be a part of the exhibition.

Each day is themed as follows:

Monday & Tuesday – Climate Change and Social Justice

Wednesday – Responsible Business and Co-creation

Thursday – Education, Heritage, and Culture

Friday – Culture and Inclusive Eco-System

I will be speaking on Thursday 19, between 3.30 pm to 4.30 pm and you can find out more and book tickets here on eventbrite.

Photo credit: Khadi London

CSR Is Not PR At The PR Link Building Show Brighton

 

Last week on 13 September I was at the Brighton SEO conference, the largest PR industry show that ran from 13 to 15 th. I was delighted to speak to my industry about how Corporate Social Responsibility (CSR) is shaping PR campaigns, forcing brands to take a long hard look at themselves and their purpose.

And I am pleased to say that CSR Is Not PR was well received by the PR community. Sir David Attenborough has called the plight of the planet a communications issue and yes it does start with us in the media industry…we can help brands be more accountable, to do better, and be authentic about their values and storytelling. There is no room for any business or brand to be making up fairytales, as that’s just greenwashing. Consumers are savvy and voting with wallets, loyal to brands and businesses that are eco-friendly, ethical, and doing right by the environment. After all, there is no business without the planet.

We Don’t Have Time

Did you watch this brilliant and honest conversation with Ingmar Rentzhog CEO and Co-Founder of We Don’t Have Time about the climate crisis? Well don’t worry, you can watch it here. This video since its release on 7 September has had 947K views alone on Twitter also known as X.

And yes the cat is out of the bag, I am writing my third book, for publication in 2024. It is a pro-planet book, about legacy and climate change, with a diversity of voices. This book draws on the inspiration from the success, of CSR Is Not PR and includes ‘in conversations’ with global change makers about the climate crisis.

 

 

 

Values20 India – Official Communiqué

 I am very proud to have been part of the V20 India and to have edited the official Communiqué of the V20 India 2023, which provides a comprehensive summary of the key recommendations of all three task forces, where climate change and sustainability had big roles throughout this report.

The V20 India Summit was held on July 7th and 8th and received resounding acclaim as it placed a significant emphasis on Values, encapsulating the shared objective of forging a brighter future. The V20’s unwavering commitment is to #LEADwithValues and is its driving force.

The Communiqué was recognised by the United Nations in India, acknowledging the significance of the V20 India Summit in the global arena. Mr. Shombi Sharp, UN Resident Coordinator, India, placed value on the work of the V20 India and highlighted India’s growing role as a provider of development solutions on the global stage, considering India’s presidency of the G20.

To view the full Communiqué you can see it by clicking here. Enjoy the read!

Talking Points With Keith Vaz

 

I had great fun speaking with Keith Vaz on his radio show, Talking Points on Lyca Radio, who is a wonderful warm host, who keeps his guests on their toes. We talked about lots of things from brands, PR, my book, Corporate Social Responsibility Is Not Public Relations, Donald Trump, speech writing, and Ben and Jerry’s ice cream.

If you want to listen to the show, you can catch it here and you will also find out what’s my favourite Bollywood film song and why…

BBC MasterChef Host Greg Wallace Presents This Year’s Curry Award

I have been working on the Bangladesh Caterers Association (BCA) curry awards since 2017 and each year the competition becomes fiercer and the actual night more glamorous. This year the awards night was held on 30 October 2022 and is now in its 16th year, where this special event announces the regional winners of its prestigious Chef and Restaurant of the Year Awards and celebrates their success as a community.

This year, industry expert and celebrity Greg Wallace, MBE, and Tasmin Lucia-Khan were the hosts of the night, which took place at the Park Plaza, London. The theme for the awards was – ‘Celebrating Success & Inspiring Others’, a theme that is close to the heart and mission of BCA.

There were seven regional chef winners, three takeaways who won ‘Takeaway of the Year’ and ten winning restaurants, with a new category for ‘Best Newcomer of the Year’, which was won by Pach Bhai, in Whitechapel, London. Each winner was chosen from hundreds of outstanding entrants and was judged on their innovation, presentation of food, hygiene standards, and customer service.

These awards celebrate the success of local restaurants, who are critical in keeping local communities thriving and crucially the very best of the Bangladeshi curry industry, shining a light on great local curry houses that are creating some of the best experiences on the high street. All the winners are not just inspiring this industry, they are keeping the legacy of British curry alive and show the best of what our curry houses have to offer.

Times have been tough for the hospitality industry in recent years. They battled the global pandemic, and lockdowns and are now facing their biggest challenge with the cost-of-living crisis. Confidence of this sector has tumbled, and times are tough. These uncertainties are impacting Britain’s curry industry and unless costs come under control, many curry restaurants will go under, and sadly many jobs will be lost.

Sadly, the great British tikka masala – the nation’s favourite dish – is under threat as never before and the curry industry is being hit by cost increases in everything from gas to spices, vegetable oil to mango chutney. Pre-pandemic, the UK’s curry industry contributed £4.2 billion to the national economy and now during these uncertain times, BCA seeks to unlock this industry’s full potential once again, as one of the biggest engines for growth in the UK economy.

This is an organization that believes in community, where together with its 12,000 members it can make a difference. So, if you are reading this, do try to support your local curry house, if you can.

 

There Is Nothing Like The Royal Air Force

 

I have to say since I founded Serendipity PR and Media, I have had the privilege to meet some inspiring people, attend great gatherings, international travel for client work, speak at events featuring great minds…and I think on Friday 18 March, is one of my best moments. As you can see here, I was delighted to have been photographed with the Royal Air Force (RAF) at the Women in Conversation (WiC) event that I was moderating for Asian Voice newspaper.

It was the first WiC event, after a two-year hiatus due to the global pandemic, and there is a lot of time to make up for, as since 2019 the work on equal pay for equal work or for more diversity of the boards of companies has been stalled. This WiC event was back, bigger and bolder, with a strong panel that included acclaimed British singer songwriter, Rumer; award winning celebrity jeweller, Sam Ubhi, and Sahera Chohan, a business coach who was a TV presenter. We also heard from Group Captain Joanne Swainston, who spoke about some of the strides that have been made in the RAF towards diversity and inclusion.

The conversation we had struck a chord with the audience, and you always know it is a good event when the questions keep coming.

I think I also need to mention that having the RAF associated with the event was tremendously special. When I mentioned to people prior to the event that the RAF were supporting it, people were immediately in awe and impressed. It reinforced the idea to me how respected, trusted and loved the RAF is to many. Especially in this day and age, when sadly there are few organisations that we can truly say that we trust and hold in high-regard…but the RAF is one such institution.