Serendipity PR’s New Client: Constructive Voices

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When we work with clients, there is nothing like working with clients that are pushing boundaries and shaking things up, and is why Serendipity PR & Media is enjoying working with Constructive Voices, a new and exciting podcast platform for the construction industry. Constructive Voices is bringing the latest stories from the construction industry globally and is creating the best conversations with industry leaders and change makers, on topics shaping the sector from the economy to sustainability, social good, to mental and physical health, and diversity and inclusion. These are all values that matter to Serendipity PR as a brand.

All the podcasts aim to inspire positive change and it has a strong, talented team of diverse experts behind it, which includes Peter Finn, Ireland’s well-known and favourite TV builder; Henry McDonald, investigative journalist; Jackie De Burca, author and award-wining podcaster; and Steve Randall, radio presenter and podcast trainer.

Constructive Voices latest powerful podcast is out now, where acclaimed journalist and media commentator, Henry McDonald interviews Professor Michael Parkinson CBE, Honorary Professor at the University of Liverpool and Ambassador for its Heseltine Institute for Public Policy, Practice and Place. Professor Parkinson speaks in detail about the proposed Everton football stadium project and Liverpool’s regeneration.

This latest podcast with Professor Parkinson has been well-received and Paul Gallagher

Head of Creative Partnerships, National Museums Liverpool says, “This is a brilliant podcast, incredibly enlightening and insightful. A highly recommended listen.”

 

Here’s a taster of some of the other episodes from Constructive Voices:

Cas Heuvelmans, PR Manager Europe | Trimble says: “I’m truly impressed by what the team have pulled off here.”

Guy Woodford, Aggregates Business says, “A real diversity among the guests, which gives the show pace…Great success story.”

Peter Finn, Ireland’s favourite TV builder says, “At Construction Voices we want to bust those stereotypes that people may have of this sector and showcase the best things that are happening within this sector globally, including bringing to the forefront the latest industry insights and trends. We are creating quality content and we are proud that in such a short space of time we have become the go to podcast in the construction industry and have gained sponsors.”

Constructive Voices is consistently producing original content and future episodes lined-up includes, Peter Finn, TV personality taking listeners on a journey into the highly sensitive restoration of the building, which houses the Book of Kells at Trinity College, Dublin; while Henry McDonald, journalist will be discussing the renovation of the Real Madrid Bernabéu Stadium.

 

Nari Tu Narayani

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On 5 June from 3pm to 4pm on Sky TV channel, 711, I will be on this programme called, Nari Tu Narayani (which means woman you are a Goddess) discussing aid to India during this devastating second wave. I will be representing Bridge India, a charity that has been doing critical, humanitarian work in India right now – sending medical supplies, oxygen machines and food parcels.

These efforts are still continuing, as this second wave of the virus is far from over in this part of the world, and while India may have slipped off our national news agenda, the situation in India is still dire. Like many others, over recent weeks, I know of many people who have lost their lives…young, fit and healthy people.

I will be discussing the situation in India, what it means to us sitting here and the work of Bridge India.

Also on the show will be another panellist, Dr Renu Jainer and we will be hosted by journalist, Smita Sarkar, I hope you will tune in.

The Role Of Nature, Wellness & Wellbeing In The Digital Age

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On 2 June from 1pm to 2pm, come and join me and this panel for this free event, where we are discussing wellbeing in the workplace in this digital age. Now, wellbeing at work has finally become important, particularly during this global pandemic and is very much part of a company’s corporate social responsibility initiatives.

Come and find out more and hear from this great panel. Details to book click here

Webinar: How to put CSR at the heart of your company and maximise the business benefits

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Corporate Social Responsibility is Not Public Relations

 

I am running this webinar for the Association of MBA’s (AMBA) on 27 May from 12pm to 1pm – How to put CSR at the heart of your company and maximise business benefits.

AMBA is committed to raising the profile and quality standards of business education internationally, for the benefit of Business Schools, MBA students and graduates and alumni, employers, communities and society.

If free, come along – click here!

Irish Tech News Podcast

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My latest book, Corporate Social Responsibility Is Not Public Relations has been so well received and am thrilled to say that award-winning podcast platform, Irish Tech News has enjoyed the book and offered me to run a mini podcast series focused around the topic of the book, which is corporate social responsibility and sustainable business news.  I have done eight podcasts, which are a variety voices of people within my book and some new ones.

Each conversation tells a story and I have interviewed business leaders and change makers who are doing wonderful things from learning about the stories that bees tell us to the clowns making children laugh in refugee camps; to food waste and fashion;  animalltea, a brew that is empowering endangered animals story to artificial intelligence doing good, and so much more. You can have listen to all these podcasts and the all the other great content at Irish Tech News.

In The Top 15 Women Influencers in PR & Comms And In The Top 100 Of The PR Influencer Index

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There’s nothing like a good surprise and finding out that I had made the PR Influencer Index was certainly a good one; am in the top 100 at number 25! It feels good to be up there with my peers and to be recognised for the work Serendipity PR & Media does. Plus, I also made it in the Top 15 Women Influencers in PR & Comms, am at number 10!

A little about  – The PR Influencer Index, is by Commetric, which uses an influencer mapping methodology and human analyst expertise to identify social media influencers working in PR & Communications. The Index is based on both quantitative and qualitative evaluation of English language Twitter data.

Corporate Social Responsibility Is Not Public Relations: The Book Is Flying

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It is Spring, Easter has come and gone and here in the UK we are about to re-emerge from lockdown and suddenly, we have a lot to look forward to…time has flown and yes, it has taken me this long to write about all the wonderful and positive things that have happened and are happening for my new book, Corporate Social Responsibility Is Not Public Relations

 The Launch

I cannot believe that it has been a full month since the book had its official publication day on 18 February this year. Like everything that has been happening, the launch event was virtual, and on the day we had just over 100 people join from all over the world. It was great to see so much support for the book, which has continued. The book has been warmly received by both the media and the public.

Irish Tech News & Podcasts

Interest in the book has led to different opportunities and conversations, which includes me creating a special mini podcast series for the award winning, Irish Tech News. The first podcast from this series, launches this April. I have interviewed a mix of people, some of whom are in the book and some new voices, who are all talking about corporate social responsibility (CSR) and the things that they are doing to create change and make impact.

The first podcast is now live and is with entrepreneur, Leigh Kathryn Bonner who is one of Forbes Under 30, who is behind her CSR led-business, ‘Bee Downtown.’

In this particular podcast, Leigh gives us an insight into bees, who we discover are one of Mother Nature’s best storytellers!

The other, Irish Tech News podcast interviews I have coming up, are with – a  new purposeful tea company; a clown who is helping to make children laugh in refugee camps; an expert on sustainable and ethical investments; an ethical fashion entrepreneur and more.

Publicity Received

The book has been featured on Reputation Today, who ran a few pieces; India CSR Network also showed the book a lot of love and ran four stories; Asian Voice Newspaper; India Global Business; Viewdigital; Digital Journal; Enfield Dispatch; and Irish Tech News did a podcast with me about the book, which led to the mini-series.

Coming Up

I also have a few interviews just around the corner, including being interviewed on other podcasts. In fact, I am looking forward to joining Books and Friends on 19 April.

The book launches in the US in May and there’s more exciting news to announce soon.

Gratitude

But, the most important thing right now is to thank everyone who has bought the book! Thank you!! As an author, there’s nothing like the thrill of knowing someone is reading ‘your book.’

 

Reflections of 2020

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Our year started with a lot of promise, but then our lives were suddenly put on hold. During this time, we have learnt to be flexible and pivot, come up with new plans, be resourceful, even more hardworking and creative, as we have had to fit our lives around our homes.

2020 has probably been the most memorable year for all of us, for perhaps all the wrong reasons. It has been a year of sadness and uncertainty. Precious loved ones lost, but never forgotten.

It has been a year with some positives, where community has become important and has helped kept us going, along with our gardens, parks and we where have reconnected with Mother Nature, who has been patiently waiting for us to reconnect with Her.

It has also been a year of family and friendships.

As we move towards the new year, rather than put 2020 firmly behind me, I shall remember the lessons learnt from it; remembering what it means to be home, safe and well, with my small family.

So, I will see you in 2021, ready to embrace whatever the future brings, which will be possibilities and new opportunities.

Wishing you all a healthy, safe and positive new year!

SHORTLISTED FOR WOMEN IN MARKETING 2020 AWARDS

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Sangeeta Waldron, founder of Serendipity PR & Media has been been chosen by the judges for the shortlist of this year’s Global WiM Awards organized by Women in Marketing (WiM). The prestigious awards celebrate excellence in the industry across the world and highlight those professionals with a distinct commitment to the future of marketing.The WiM Awards launched in 2010 and were established to recognise the economic, social influence and impact of women to millions. The WiM Awards has given recognition to inspirational women and male equality advocates across the globe, from some of the biggest brands – Google, Facebook, Hearst, HP, WPP, Diageo, Unilever, Burberry, SAP and Live Nation to name but a few.

Sangeeta Waldron said, “To say I am thrilled and honoured is an under-statement; to be recognised in the industry with big global brands is indeed uplifting, particularly in the current climate, which has been challenging for everyone.”

WiM CIC is network created to educate, inspire, connect and recognise women in the marketing and associated professions through the cycle of their lives. It takes a holistic approach to the education and wellbeing of women through collaborations and partnerships with organisations that complement its work. From women working in large corporations, charitable organisations through to female entrepreneurs, WiM reflects the evolution of the marketing world.

Born in 2004 by Ade Onilude – a then member of the Chartered Institute of Marketing (CIM) Central London team – out of a need for women in the industry to be recognised, celebrated and empowered to fulfil their potential. This led to Ade conceiving and delivering the first WiM event to coincide with International Women’s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women in the industry and the wider business community.

Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone,HPInc and IPG. And the support of some very special individuals: Gail Gallie, co-founder of Project Everyone, Sarah Speake, Daryl Fielding, Antonio Lucio, and Heide Gardner. WiM has evolved over the past decade, and now serves a global network of influential individuals across the sector.

 

 

WiM Awards 2020 marks its ten year anniversary, reflecting the evolving landscape of marketing.