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We Are In The Top 100 Of The PR Influencer Index

 

 

There’s nothing like a good surprise and finding out that I had made the PR Influencer Index was certainly a good one; am in the top 100 at number 25! It feels good to be up there with my peers and to be recognised for the work Serendipity PR & Media does.

A little about  – The PR Influencer Index, which uses an influencer mapping methodology and human analyst expertise to identify social media influencers working in PR & Communications. The Index is based on both quantitative and qualitative evaluation of English language Twitter data.

SHORTLISTED FOR WOMEN IN MARKETING 2020 AWARDS

Sangeeta Waldron, founder of Serendipity PR & Media has been been chosen by the judges for the shortlist of this year’s Global WiM Awards organized by Women in Marketing (WiM). The prestigious awards celebrate excellence in the industry across the world and highlight those professionals with a distinct commitment to the future of marketing.The WiM Awards launched in 2010 and were established to recognise the economic, social influence and impact of women to millions. The WiM Awards has given recognition to inspirational women and male equality advocates across the globe, from some of the biggest brands – Google, Facebook, Hearst, HP, WPP, Diageo, Unilever, Burberry, SAP and Live Nation to name but a few.

Sangeeta Waldron said, “To say I am thrilled and honoured is an under-statement; to be recognised in the industry with big global brands is indeed uplifting, particularly in the current climate, which has been challenging for everyone.”

WiM CIC is network created to educate, inspire, connect and recognise women in the marketing and associated professions through the cycle of their lives. It takes a holistic approach to the education and wellbeing of women through collaborations and partnerships with organisations that complement its work. From women working in large corporations, charitable organisations through to female entrepreneurs, WiM reflects the evolution of the marketing world.

Born in 2004 by Ade Onilude – a then member of the Chartered Institute of Marketing (CIM) Central London team – out of a need for women in the industry to be recognised, celebrated and empowered to fulfil their potential. This led to Ade conceiving and delivering the first WiM event to coincide with International Women’s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women in the industry and the wider business community.

Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone,HPInc and IPG. And the support of some very special individuals: Gail Gallie, co-founder of Project Everyone, Sarah Speake, Daryl Fielding, Antonio Lucio, and Heide Gardner. WiM has evolved over the past decade, and now serves a global network of influential individuals across the sector.

 

 

WiM Awards 2020 marks its ten year anniversary, reflecting the evolving landscape of marketing.

 

 

Little Bit Of More Book Love For The PR Knowledge Book

I was delighted to see this unexpected book review for  – The PR Knowledge Book from Rusen Kumar, founder and managing editor of India CSR Network, India’s largest ethical news platform. Rusen is a respected media mogul in India and well-known in the areas of social entrepreneurship, social journalism and social-economic development.

Rusen has been at the forefront in driving change for not only the vulnerable people in society, but also getting corporates to act differently in India.

You can read his full review here and am hugely grateful for all his support.

My Love of Podcasts!

During lockdown and our changing world, I have been keeping myself busy with writing and podcasts, not just listening to them, but being fortunate enough to be invited on to various shows to share my stories.

I enjoyed sharing my business wisdom and stories and have recently been on two popular US based podcasts shows – CurryUp StartUp Podcast and the #365FirstChallenge

Both shows are hosted by great podcasters who have the mastery of asking great questions and importantly, good listeners, knowing just when to come in to ask that timely question.

Podcasts are great for sharing knowledge, experiences and stories with a wide audience. You can listen to podcasts about politics, business, cooking and more; the options are endless. Data shows that two million podcasts are registered by Google.

According data released from Buzzsprout, Latino podcasts are flourishing due to the large number of Spanish speakers in both the US and South America, with Chile in the lead with a podcast growth rate of 85 percent; followed by Argentina; then Peru and Mexico. The country with the fifth-highest rate is China; and I know that in India, podcasts is a growing market.

While in the UK, 12 percent of adults listen to at least one podcast per week and are the most popular among millennials (21 percent) and only five percent of Baby Boomers have caught the podcast bug.

Other research by Music Oomph shows that brands that advertise products and services during business podcasts have a 14 percent lift in purchase intent! There is plenty of research on customer behaviour proving that podcasts impact brand lift.

Other interesting podcasting statistics on customer behaviour:

  • Brands that have ads in podcasts about society and culture are most likely to have a 9.2 percent lift in purchase intent.
  • Brands that advertise in news and politics podcasts are most likely to have a 12.8 percent lift in purchase intent.
  • Brands that advertise in comedy podcasts are most likely to have a 7.3 percent lift.
  • Brands that advertise in sports podcasts are most likely to have a 9.3 percent lift.

According to Forbes – 36. 39 percent of US small and medium-sized businesses owners are podcast users and 65 percent of them listen to podcasts weekly, according to 2018 podcast listenership stats.

So, if you happen to be looking for something to listen to…give CurryUp StartUp Podcast and the #365FirstChallenge a try.

Twenty Twenty

I have been working on the PR campaign for this is incredible book(which came to me serendipitously), Twenty, Twenty by the highly-acclaimed author, Nigel Watts, which is a blueprint for 2020, which was originally published in 1995 by Hodder and Stoughton.

The book eerily and accurately predicts a global pandemic that occurs in the year 2020 causing the world to communicate largely through virtual technology, with people wearing masks, a drastic reduction of air travel leading to ‘virtual tourism’, and nature fighting back for its survival due to mankind’s destruction of our planet.

Tragically, Watts took his own life in 1999 and now 25 years later, his very brave widow, former BBC presenter and broadcaster, Sahera Chohan has republished this timely and relevant book this August; the book’s anniversary month.

At the time, when it came launched, the book received rave reviews from The Times, Time Out, Sunday Times and more. The Times said: “Twenty Twenty is about the end of the world, viral apocalypse, virtual reality…[it] asks the big questions at a time of global destruction and spiritual uncertainty…an intriguing synthesis between ancient mysticism and the brave new world of virtuality. It is a book to make the pulse race, the mind dance and the heart sink.”

Twenty Twenty foretells the events of the year 2020, where an ageing writer infected with a deadly virus and despairing of mankind’s continuing damage to the planet retreats to a derelict factory in the icy wastes of northern Canada. Meanwhile, at a remote research institute in the Californian desert, William Morrison, a virtual reality test pilot, and Julia

O’Brien, a British anthropologist, are working on a VR simulation of the Amazonian Kogi tribe. William and Julia appear to have little in common, until they discover an uncanny connection that finds them being drawn towards a derelict factory in northern Canada. As the story escalates to its dramatic conclusion, Watts powerfully manipulates the reader’s perceptions of reality, whilst blurring the boundary between creator and created.

Nigel Watts has drawn his name in the sands of time, putting him side-by-side with some of the greatest futuristic authors – Orwell, Huxley and H.G.Wells – securing Twenty Twenty not just as a book of our time, but an enduring and influential novel. Needless to say the book has been drawing lots of media attention and it has been such a great book campaign to work on…to know how it ends you will need to buy the book, which is available on Amazon.

 

 

Online Event – How PR can help SME’s kickstart their businesses post COVID-19 on 24 August

Hello! On 24 August from 10.00 to 11.30am I will be sharing my knowledge with fellow women in business at this online Federation of Small Business (FSB) Women’s event, which is a platform to learn, share, network and build vital relationships. These regular FSB events are open to all, the format is informal and educational with a female focused networking focus and a chance to hear from expert speakers too.

My session is purposefully called ‘How PR can help SME’s kickstart their businesses post COVID-19’.

Do join us if you can, be great to see you!

Click here on event to book and for more information.

Here Comes Spring

I can’t believe it’s March, I feel as though I have lived the year. Work has been full throttle and it has been exciting.

In January, I started as a visiting lecturer at Coventry University, teaching my book, The PR Knowledge Book to their second year degree students and am really enjoying it. According to The Guardian University Guide 2020, Coventry is ranked as the 15th best university here in the UK, it is the 1st for Overseas Student Experiences, based on student trips abroad from HESA 2017/18 UK data; is 2nd for Teaching Excellence according to the Times Higher Education UK metrics ranking 2017 and was University of the Year for Student Experience 2019, according to The Times and Sunday Times Good University Guide 2019.

Wondering what it is like teaching? Well it’s exhausting, as it demands all your attention and yet inspiring at the same time. It is inspiration to be in a room with the potential next generation of publicists. I am also learning, learning about the future and what will drive the next generation forward.

I have also taken on a few short term client projects and podcasts are popular. I have discovered that everyone seems to have a ‘podcast in them.’ Podcasts are popular because they are an easy-to-consume format for both business and personal topics. This year the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners. A staggering, 80% of people will listen to an entire podcast episode, or most of it, indicating that podcast listeners are very engaged in the content.

I was invited to moderate a panel organised by A Greener Festival for their annual conference. The session was titled, ‘Sustainable Sponsorship, Brands and The PR Greenwash Wobblies!’ and on the panel were Gary Pitt, Alive Activation, UK; Jacqueline Hochreiter, Budweiser Brewing Group; Adam Pearson, O2 and Zac Fox, Kilimanjaro Live.

During the session we lifted the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where do we go from here. It was a great conversation where one of the main takeaways for me – was that brands need desperately need innovation in the sustainability space to allow them to keep making the positive changes that they want to for the planet.

And it is this last line that is going to be a recurring theme with my work this year – making the positive changes that they want to for the planet.

 

 

Thank For You The Last 10 Years & Here’s to 2020

It’s been an incredible year from celebrating 10 years of Serendipity PR to publishing my first book The PR Knowledge Book (amazon.co.uk/PR-Knowledge-B).

Thank you for the love you have shown The PR Knowledge Book & Serendipity PR this year and I’m very excited by what’s coming in 2020!

 

 

2020 Will Be The Year Of The New Type Of PR Strategist

 

Traditional public relations (PR) has been evolving for the last ten years, but in 2020, I believe we are really going to see traditional PR experts forced to become all round PR strategist if they are going both survive and to be able to service the needs of their clients. Where we will focus not only on PR but social media, branding, marketing, copywriting, diversity in campaigns, sustainability and technology, where technology will be playing a bigger role than previously thought.

This need to become all round PR strategists will be pushed by the brands who recognize that they have to up their game, which in turn will be driven by consumers who will demand that brands do better and get it right. This isn’t something that marketing or digital professionals will be able to deliver on, but instead by communication experts who will have an overview and a real understanding of the brands they are working with and representing.

For instance, we have seen many of the luxury brands starting to drive diversity in 2019 by employing ‘diversity chiefs’ after many culturally insensitive campaigns. Chanel hired its first ‘Head of Diversity and Inclusion’, Fiona Pargeter, this year, as a way to reportedly “beef up the resources” devoted to creating diverse and inclusive environments. While, Prada launched its ‘Diversity and Inclusion Advisory Council’ earlier this year in February. This was after, the brand came under scrutiny when some of its products (black monkey figurines with oversized red lips) displayed in a New York, US, store were thought to resemble blackface imagery.

Other luxury fashion houses, including Burberry, are also hiring for similar roles. Renée Tirado was named as Gucci’s first global head of diversity, equity and inclusion and followed its out-of-touch autumn/winter 2018 collection featuring a balaclava polo neck jumper with large red lips – a product accused of portraying blackface. The Italian fashion company apologized, stating it would turn the incident into “a powerful learning moment”.

These hires are not clever publicity moves, but a must have for companies worldwide who recognize that they need to embrace diversity, as there is no longer the excuse to get it wrong. Consumers are demanding better and for brands to be inclusive and sensitive.

Sustainability will be seen as a bigger core brand value and news item than any PR or Corporate Social Responsibility (CSR) professional could have imagined. With climate change, plastic pollution and reducing waste continuing to dominate global headlines, companies will need to ensure that their CSR initiatives are not just used as marketing tools, as they will face a consumer and media backlash, but are instead integral to their core brand values, which is then sincerely filtered through to all their internal and external communications, operations and delivery.

Thirteen years ago, companies would start CSR projects to show their stakeholders how good they were, which was window dressing. Fast-forward to 2019, businesses need to prove how good they are!

This means creating a human connection between a brand and its audiences will be pivotal in 2020. Where the PR strategy will need to be driven by emotion and have the human element in order to be more meaningful and lead to a growing focus on expert, local and enthusiastic micro-influencers, instead of macro-influencers. Everything will be drilled down, as consumers suffer from constant information overload and expect to engage with businesses on their own terms. It’s so important to create campaigns that provoke emotions that are relevant and memorable, and therefore, PR experts will need to consider all aspects of a client’s social and digital footprint.

The best campaigns will focus on creating not just customers – but true fans who are passionate about the brand, who proactively search for information and become active advocates for the business.

Simultaneously, it will be important and a challenge consider how to reach consumers undergoing digital detoxes. How is your brand providing value to an audience overwhelmed by hypo connectivity? As interactive content and video are no longer enough; no one-size-fits-all, off-the-shelf solutions. The challenge is real –creating campaigns that tap into human truths and acknowledge human potential will be key.

I am definitely looking forward to 2020…as Serendipity PR is more than ready.

 

 

 

 

 

Get Legally Speaking Podcast – First UK Legal Consumer Podcast Tackling Issues People Want To Know About

It doesn’t matter for how long you have been working in PR, when you gain media success there’s nothing quite like that feeling, and it’s always sweeter when the project you are working on is purposeful – making a difference.

So, it is with great fanfare I can say that Serendipity PR & Media is delighted to be working with legal professional and entrepreneur Hatti Suvari on her new legal podcast, Get Legally Speaking, which launched on 4 November to great success!

Get Legally Speaking is Hatti’s brilliant creation and yet a simple idea. It’s the first UK legal consumer podcast tackling the issues that people want to know about, asking the questions that the public want answers to and stripping down to the facts. Hatti will be speaking to the best UK legal minds on Get Legally Speaking and will cover all issues from divorce, to family law, employee rights, customer rights and yes! Brexit rights of EU citizens.

The first episode is focused on divorce, a big topic for many as we go into Christmas. In this episode Hatti speaks with leading family law barrister Maria Scotland from 5 St Andrews Hill Chambers, London who is joint head of the family team at her chambers, finding out – how to get the divorce process started; how does it work; do both husband and wife have to agree to a divorce; how much will a divorce cost; and how long will the process take.

Hatti is passionate about making UK law easy for people to understand and says, “I come across people daily, who are confused about the legal matters that are affecting them and don’t know where to start. With the Citizens Advice Bureau’s around the country over-stretched, and with their outlets on the high-street reduced, I wanted to do something and Get Legally Speaking is the answer.”

Hatti will be covering a specific topic on each Get Legally Speaking podcast, chatting with the best legal experts, asking the questions that people need answers to in an easy way and speak. Get Legally Speaking is on Buzzsprout and can also be found on iTunes and Spotify.

Apart from running the media campaign for Get Legally Speaking, Serendipity PR & Media has helped shape the branding, the website and creative, including writing all the copy, ensuring brand alignment and the over-seeing of social media.