It was an incredible full-on two days at the Business Show at the Excel Centre in London on 22 and 23 November. We met lots of people, talked to lots of companies about corporate social responsibility (CSR), talked to many people about the book, CSR Is Not PR, sold lots of copies of the book, and just had a good time.
On the first day of the Show, which was 22 November, we also had an opportunity to create an interactive session about the book, which was very popular, where lots of people had to stand. I am grateful to Ben Walker, the award-winning business editor, for being such a great host and getting everyone involved. There were some great questions from the audience, with two questions that kept cropping up – what’s the difference between CSR and ESGs (environment, social, and governance); and how do you track CSR?
There was a lot of love for the book, and the two posters proved to be a hit, we had lots of attendees coming over to take photos for that Instagram moment! My highlights were when someone came rushing over to the stall to buy a copy of the book, because they had seen so many people carrying the book at the Show and had FOMO! The other moment was when the company, Print and Trees arranged to plant a tree in South America to acknowledge the book and support it.
I want to say a few thank yous – to my publisher, LID Business Media, and everyone who swung by our stall at the Business Show. I shall leave you with a few more photos from the event.