With my love of fashion pulsating through my veins and working with fashion brands, I was dismayed to read the ‘Daily Mail’s’ story last week announcing that women over the age of 33 where probably too old to shop at Zara! What nonsense?! As luck would have it, I was attending the Sheerluxe fashion event this Saturday (18 March) gone, that would help erase that ageist ‘Daily Mail’ headline.
Sheerluxe always does good events – from speakers, to content, to the most amazing goodie bags and being very friendly. Trinny Woodhall started off the day and was very engaging, real and entertaining and shops at Zara! Tips that I took away from Trinny – get a pair of jazzy, platform, silver brogues; invest in great blazers and jackets; and metallic tops are your friend.
Parisian style blogger Loulou de Saison enthused French charm and spoke about how to create that effortless Parisian style, which is always about ‘less is more’, taking one thing off. So what does that mean and how do you do that? Well, if you are wearing one piece of jewellery with a pair of jeans and top – the answer is –don’t over-do your hair, make it messy and undone. That’s how you ‘take one thing off’ the French way. And yes LouLou shops at Zara and Mango, mixing high-street with Chanel, Vetements and luxury brands.
My other love at the Sheerlux event was Donna Ida, denim queen, who was rocking a fantastic pair of leather trousers from her own collection called ‘Ginger’, which is on my ‘need now’ list. Donna gave sound advice on denim trends; told us what jeans suit which shape and made it official – the denim culottes is ‘in’.
There was a lot of pampering at the Sheerluxe event, with GHD hair styling, manicures, Studio 10 make-overs and showrooms. My favourite showroom was Pampelone Clothing, who were super cool. Alison Hansen, fashion illustrator was illustrating Pampelone’s resort wear, making each image bespoke to everyone who popped into the showroom.
My last word – keep shopping at Zara, whatever your age and get the Mango trench coat now before it sells out – it’s Parisian chic all over.