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We’re living in a digital constellation: connecting us in an easily explored galaxy…

 

If you come across my Twitter profile you will find it says – We’re living in a digital constellation: connecting us in an easily explored galaxy – and this was wonderfully proved when on 9 September I spoke to a group of first year MSc students who are studying Creative Entrepreneurship at Vilnius University Business School in Lithuania via Skype about PR, brands, social media and being online.

Technology is truly connecting us and serving us well, as from my London office I was able to zoom in and share my experience with these business students, who are all budding entrepreneurs.

The one thing that struck me from my talk and something I learnt is that Twitter is not that ‘big’ in Lithuania and not as widely used, as it is here in the UK. One of the questions asked, was should they still spend time on Twitter, if people around them from their local communities were not using Twitter. My answer was ‘YES!’.

The internet and social media platforms allows us all to think bigger and wider than our local communities, hubs and sectors. Our clients could be sitting in other parts of the world, so beam your message out. This is globalization at its best without the carbon footprint!

Photo Credit: Mauco Sosa

Serendipity PR’s Award & Recognition At The Women’s Economic Forum, Delhi

 

I have just returned from an incredible time in Delhi, India where I attended the Women’s Economic Forum as a speaker, this May. It was a privilege to be able to speak in one of my home countries and I am also honored to have been recognized by the Women Economic Forum and All Ladies League as an ‘Iconic Woman Creating Change for a Better World For ALL’.
The members of my Media and Entertainment Advisory Council were also recognized, but for me, this award was a recognition of the great work we are doing at Serendipity PR & Media.

 

There were over 2,000 delegates from 150 countries. It was a colourful, powerful and joyful event with great speakers – Bollywood actress Shilpa Shetty; yoga master Baba Ramdev; acid survivor and activist Laxmi; Sadhvi Bhagawati Saraswati an inspirational spiritual social worker – all making positive changes in India, and so many more other great names.

 

It would be amiss of me not to mention Dr. Habeen Aurora and her husband Vinay Rai who for their visionary work on behalf of women’s empowerment, global citizenship and peace. They are a wonderful power couple behind the Forum.
My experience at this week long conference was made all the more special when I saw and experienced so many Indian women entrepreneurs of different ages with a voice; they interacted, interrupted and were full of fun in all the sessions. I wish these women were there when I lived in India in the 80’s, as I may have just stayed on in India! I also met many India female social entrepreneurs, working to empower other women in rural India.

 

But this story would not be complete without a little bit of serendipity – on the Thursday evening of the conference, Sadhvi Bhagawati Saraswati somehow randomly sat at my table. I have always been inspired by Sadhvi Bhagawati Saraswati’s story. How she sat at my table, was a small miracle. There were so many tables…our table wasn’t even close to the stage, but she sat there waiting to be called as a speaker. I plucked up courage and spoke to her, we connected and I am due to do a story with her, so watch this space.

 

This year I really wanted an adventure and I had one…

 

 

 

 

 

That Cheeky Question: Can I Pick Your Brains?!

I wrote about this, two years ago now, but felt I needed to revisit it again, as it is one that always creeps in under our business boundaries. While I am a firm believer in paying it forward, helping others and I enjoy giving advice, I write articles, tweet, Facebook and share daily – why is it that someone would think it’s okay to ask if they can ‘pick my brains?’

I often find that these ‘cheeky asks’ are from others who are gathering as much free intelligence and knowledge without wanting to pay. You can’t come to a professional and ask them to work for free; but that’s exactly what you’re doing when you ask to pick someone’s brain.

Why would someone think, I would want to give away my knowledge for free? When there’s training, reading, costs of memberships so I can network, attending conferences and mastering my skills – all this costs me money; and like any other business I want to protect my investment.

It makes no business sense for me to give away all the knowledge that I have acquired and use to make my living. I charge my paying clients very good money for my expertise and results.

I know this is a topic that many in business are also up against, as when I first posted on this subject a few years ago, many responded and commented saying that they too were fed up of people asking them the same – ‘can I pick your brains?’.

So, for all of us out there – our knowledge has value. We have invested time and money into learning our skill, we are experts and it’s not good business for us to give it away for free. Be strong and say politely no.

Photo Credit: NO MORE and Mariska Hargitay 20623 | by tedeytan

Quick Tips To Fire Up Your Instagram

 

It’s All About The Hashtag – Using them in your posts is a must if you want more people to see your visuals. They enable others to find you, even if they’ve never heard of your brand before and you will be able to reach a larger audience, increase content exposure and open doors for new connections to be made.

Two cool apps to use to help find which hashtags are trending in your niche are – Hashtags.com and Hashtagify.me. Through these apps, you can discover the highest rated hashtags, how many posts are currently using them and see examples of how they’re being applied.

Look at the hashtags your influencers’ and competitors are including in their posts. Find out what’s working by viewing the level of engagement they’re generating.

Instagram Stories – Is one of the platform’s newer features, where brands are now able to ‘go live’ to get their message out using video on the platform. A recent study revealed that people will watch live videos longer than one that has been prerecorded. These personalised expressions can create memorable experiences that will help separate your brand from competitors. Try to be the first to report breaking or trending news by broadcasting it live on Stories.

– Know when to post your content, because by posting your images at the right time, it will help boost engagement with your followers. Hootsuite recommends posting on Instagram between 12pm-1pm, Monday-Friday. Instagram has its own business analytics tools to provide insight into when your followers are most active online.

 

 

Love Fashion? Read This!

With my love of fashion pulsating through my veins and working with fashion brands, I was dismayed to read the ‘Daily Mail’s’ story last week announcing that women over the age of 33 where probably too old to shop at Zara! What nonsense?! As luck would have it, I was attending the Sheerluxe fashion event this Saturday (18 March) gone, that would help erase that ageist ‘Daily Mail’ headline.

Sheerluxe always does good events – from speakers, to content, to the most amazing goodie bags and being very friendly.  Trinny Woodhall started off the day and was very engaging, real and entertaining and shops at Zara! Tips that I took away from Trinny – get a pair of jazzy, platform, silver brogues; invest in great blazers and jackets; and metallic tops are your friend.

Parisian style blogger Loulou de Saison enthused French charm and spoke about how to create that effortless Parisian style, which is always about ‘less is more’, taking one thing off. So what does that mean and how do you do that? Well, if you are wearing one piece of jewellery with a pair of jeans and top – the answer is –don’t over-do your hair, make it messy and undone. That’s how you ‘take one thing off’ the French way. And yes LouLou shops at Zara and Mango, mixing high-street with Chanel, Vetements and luxury brands.

My other love at the Sheerlux event was Donna Ida, denim queen, who was rocking a fantastic pair of leather trousers from her own collection called ‘Ginger’, which is on my ‘need now’ list. Donna gave sound advice on denim trends; told us what jeans suit which shape and made it official – the denim culottes is ‘in’.

There was a lot of pampering at the Sheerluxe event, with GHD hair styling, manicures, Studio 10 make-overs and showrooms. My favourite showroom was Pampelone Clothing, who were super cool. Alison Hansen, fashion illustrator was illustrating Pampelone’s resort wear, making each image bespoke to everyone who popped into the showroom.

My last word – keep shopping at Zara, whatever your age and get the Mango trench coat now before it sells out – it’s Parisian chic all over.