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Success At The Business Show This November

 

It was an incredible full-on two days at the Business Show at the Excel Centre in London on 22 and 23 November. We met lots of people, talked to lots of companies about corporate social responsibility (CSR), talked to many people about the book, CSR Is Not PR, sold lots of copies of the book, and just had a good time.

 

 

On the first day of the Show, which was 22 November, we also had an opportunity to create an interactive session about the book, which was very popular, where lots of people had to stand.  I am grateful to Ben Walker, the award-winning business editor, for being such a great host and getting everyone involved. There were some great questions from the audience, with two questions that kept cropping up – what’s the difference between CSR and ESGs (environment, social, and governance); and how do you track CSR?

 

There was a lot of love for the book, and the two posters proved to be a hit, we had lots of attendees coming over to take photos for that Instagram moment!  My highlights were when someone came rushing over to the stall to buy a copy of the book, because they had seen so many people carrying the book at the Show and had FOMO! The other moment was when the company, Print and Trees arranged to plant a tree in South America to acknowledge the book and support it.

I want to say a few thank yous – to my publisher, LID Business Media, and everyone who swung by our stall at the Business Show. I shall leave you with a few more photos from the event.

 

 

Come See Me At The Business Show – 22 & 23 November, 2023

 

 

I will be in the hot seat with business journalist Ben Walker at The Business Show in London on 22 November at 1.15 pm in Theatre 7 at London Excel, talking about CSR Is Not PR. This will be a lively conversation, and we will be getting the audience involved!

This year the Business Show has a strong sustainability theme and quite rightly so! Businesses need to get with the programme and understand why being CSR-led, eco-friendly, sustainable, and ethical is extremely good for business and really no longer an option.

Ben serves as editor-at-large of Dialogue Review, the official leadership and management journal of Duke Corporate Education, published by LID business media…and there will be free copies of Dialogue for the audience.

So come join us and be part of the conversation. Copies of my book, Corporate Social Responsibility Is Not Public Relations will be available.

Best Seller MY SILK ROAD Now Available In Paperback

Good to be working on the publicity campaign for My Silk Road, The Adventures and Struggles of a British Asian Refugee by author and businessman Ram Gidoomal, CBE with a foreword by Dame Prue Leith, DBE, which will now be in paperback from 19 November 2023 and is published by Pippa Rann Books & Media. This is a powerful autobiography of legacy, struggles, belonging, and hope – of a rich boy turned refugee who had his dreams and plans ripped away from him, and how he goes on to create success beyond his imagination.

Dame Pru Leith, DBE says in her Foreword, “The result is a book that is deeply stimulating and challenging, but also riveting, witty, and humorous – and therefore inspiring.”

My Silk Road aims to encourage everyone who is struggling to move forward in life.  Gidoomal shares stories that demonstrate the difference made by a can–do attitude, a spirit of generosity, and prioritizing relationships. Through all these, he shares the secrets of living a life that marries deep compassion with success, a generous life that reaps unexpected rewards.

This memoir is reflective of what’s happening today globally, with people being displaced by conflict, and needing to start their lives again in a different country. The author, Ram Gidoomal, was born into a family that fled British India during the partition of India and Pakistan, who became an Indian immigrant family of silk traders in Kenya, where he enjoyed an idyllic childhood in Mombasa. As he turned 17, his family faced a devastating second deportation to London. Starting from scratch, Gidoomal built a successful high-profile career in business, where he was on the road to prosperity and fortune when a life-changing journey led him to dedicate his business skills and profits to those who need them most.

My Silk Road is Gidoomal’s ninth book. He has received numerous recognitions for his books and other contributions, including Honorary Doctorates from three UK universities. In 2021 was included in High Flyers Global 50, which recognises the 50 most eminent people of Indian origin living and working outside India. In 1998, his contributions to the community were recognised by the award of a CBE from Her Late Majesty The Queen.

Below is just a sample of the praise that My Silk Road has received:

“wit, verve, and searing honesty” – Lord McColl of Dulwich

“Once you start reading, you cannot put it down” – Lord Vallance of Tummel

“Lifts the heart and spirit” –Baroness Cumberlege CBE DL

“Extraordinary” – Vice-Admiral Sir Adrian Johns KCB CBE DL, former Second Sea Lord and Governor of Gibraltar

 

Interested in the book and/or the author do get in touch – sangeeta@serendipitypr.co.uk

Threads of Change 2023 DAY 3 – Responsible Business and Co-creation

 

 

I am delighted to be able to participate in the Threads of Change event that is being organized by Khadi London and Chelsea College at the prestigious Nehru Centre in London, where I will be talking about corporate social responsibility and the themes from my book CSR Is Not PR. This is a free event that runs over five days, from 16 to 20 October.

Natural fibres, regenerative practices and heritage textile crafts all have a key role to play as the world faces choices in its journey towards a sustainable future…could the fashion and textiles industry drive the change, thread by thread? This curated exhibition is aimed at everyone, from those in the global fashion and textiles community to all of us as consumers who want to see revolutionary change and who recognise our collective power to make it happen. This is where CSR comes in as we as consumers are voting with our wallets and want to buy from businesses and brands that care about the planet.

Khadi London is a UK-based social enterprise focusing on sharing knowledge and skills in regenerative textiles. This five-day event will feature a range of discussions from the regenerative production of fibres to talks from businesses working with these fibres to the steps that must happen to enable the wider adoption of these approaches. Craft Demonstrations including natural dyes, spinning and block printing will be a part of the exhibition.

Each day is themed as follows:

Monday & Tuesday – Climate Change and Social Justice

Wednesday – Responsible Business and Co-creation

Thursday – Education, Heritage, and Culture

Friday – Culture and Inclusive Eco-System

I will be speaking on Thursday 19, between 3.30 pm to 4.30 pm and you can find out more and book tickets here on eventbrite.

Photo credit: Khadi London

In Conversation With Eco-Adventurer & Author Kate Rawles

 

I was invited to interview author Kate Rawles about her book, The Life Cycle – 8,000 Miles In The Andes By Bamboo Bike for the Thames Ditton Nature and Climate Festival that ran from 8-10 September, and what a conversation we had! Kate shared with us the devastation that she witnessed as she rode her bike, called Woody through this great landscape. The Andes is among the world’s longest mountain ranges, with a varied terrain that encompasses glaciers, volcanoes, grassland, desert, lakes, and forest. The mountains shelter pre-Columbian archaeological sites and wildlife including chinchillas and condors. From Venezuela in the north, the range passes through Colombia, Ecuador, Peru, Bolivia, Argentina, and Chile.

Kate is a fabulous storyteller and had us enthralled with her honest account of what she saw and experienced, threaded with some lighter moments of humour, leaving us with a message of hope…that we can make the change needed by our planet as a community.

Christiana Figueres, former head of the UN Framework Convention on Climate Change has said about this book, “A heart-wrenching and heart-warming ride through South America and into the punding soul of the vibrant biodiversity we have ignored for way too long.”

Buy the book!

We Don’t Have Time

Did you watch this brilliant and honest conversation with Ingmar Rentzhog CEO and Co-Founder of We Don’t Have Time about the climate crisis? Well don’t worry, you can watch it here. This video since its release on 7 September has had 947K views alone on Twitter also known as X.

And yes the cat is out of the bag, I am writing my third book, for publication in 2024. It is a pro-planet book, about legacy and climate change, with a diversity of voices. This book draws on the inspiration from the success, of CSR Is Not PR and includes ‘in conversations’ with global change makers about the climate crisis.

 

 

 

Talking Points With Keith Vaz

 

I had great fun speaking with Keith Vaz on his radio show, Talking Points on Lyca Radio, who is a wonderful warm host, who keeps his guests on their toes. We talked about lots of things from brands, PR, my book, Corporate Social Responsibility Is Not Public Relations, Donald Trump, speech writing, and Ben and Jerry’s ice cream.

If you want to listen to the show, you can catch it here and you will also find out what’s my favourite Bollywood film song and why…

On World Book Day, At The World Book Fair 2023

 

Nothing, and let me say again, nothing gives an author more joy than seeing their book being read, being with book lovers, on bookshelves, and being at book fairs. So, this photo received today, sent by my publisher was special and they have been making sure the book got all the spotlight it deserves at the World Book Fair happening in Delhi this week, which ends on 5 March.

This book has its own energy, it makes things happen and can be bought on Amazon UK and Amazon India.

This is the 31st edition of the New Delhi World Book Fair (NDWBF), which began on February 25 and has been organised by the National Book Trust (NBT) in collaboration with the India Trade Promotion Organisation (ITPO). The event has invited France as its guest of honour and will be attended by a total of 16 French authors, including Annie Ernaux, the 2022 Nobel Prize in Literature winner.

This year’s theme of the Fair is based on Azadi Ka Amrit Mahotsav, an initiative of the Government of India to celebrate and commemorate 75 years of independence and the glorious history of its people, culture, and achievements.

NDWBF was first held in 1972 after it was inaugurated by the then-President of India VV Giri.  Today, it’s one of the biggest literary events in the world with a total footfall of over two million people.

Bridge India Event: I’m In Conversation with Anita Kaushal, Co Founder, Mauli Rituals, 16 February at 6.30pm

 

I have a love and an interest in wellbeing and Ayurvedic products.

If you are curious about Ayurveda, join me for this special event where I am speaking with Anita Kaushal co-founder of the multi-award-winning Mauli Rituals, which is one of my favourite Ayurvedic brands. Heralded by Vogue UK, Tatler, Harpers Bazaar, and others it is a fabulous brand with lots of soul.

I got to know the brand first before I met Anita Kaushal and I had the privilege of interviewing Anita for the Indian edition of my book, Corporate Social Responsibility Is Not Public Relations and I fell in love with this brand more!

There’s so much to learn and know about Anita, Ayurveda, and her very successful brand, as Mauli Rituals is one the first Ayurvedic brands to enter the UK market… I am pleased to be back in conversation with Anita on 16 Feb at 6.30pm hosted by Bridge India

So if you are interested in wellbeing, want to know more about Ayurveda or just want good company and conversation, come along. Book via Bridge Indiahttps://www.linkedin.com/company/bridgeindia/

 

Serendipity PR Is Working With New British Author Tom Mead Whose Debut Book Is Taking Crime Fiction Genre By Storm

The crime genre is explosively popular and is why Death and the Conjuror a debut crime novel by author, Tom Mead has launched to great success in the US in March 2022. The book was published in the UK on 2 February 2023 by the publishing house, Head of Zeus. Mead is an exciting new British author, specializing in locked-room mysteries and has been lauded across the crime fiction genre, earning high praise from best-loved writers and publications, including New York Times bestselling authors. Mead and his book have been named a “Buzz Book” by Publishers Marketplace and selected as one of Publishers Weekly’s Mysteries of the Year 2022.

Mead’s book is a tribute to the classic golden age whodunnit when crime fiction was a battle of wits between writer and reader. Death and the Conjuror joins its macabre atmosphere, period detail, and vividly drawn characters with a meticulously constructed fair play puzzle. Its baffling plot promises to enthral readers of mystery icons such as Agatha Christie and John Dickson Carr, modern masters like Anthony Horowitz and Elly Griffiths, or anyone who appreciates a good mystery.

The success of Mead and his book can be attributed to the latest trend for “escapism” which has been fuelled by recent events from the global pandemic, the Russian invasion of Ukraine, and the cost of living. We all need to escape somewhere, and good books are providing the answer. Death and the Conjuror is leading the way on the cosy crime revival that’s been building for years.

Readers are also falling out of love with celebrity writers and want real authentic authors, who write because of their passion and burning imagination. Mead is a testament to this as his short fiction has appeared in Ellery Queen Mystery Magazine, Alfred Hitchcock Mystery Magazine, and numerous others. Most recently, his short story “Heatwave” was selected by Lee Child for inclusion in his Best Mystery Stories of the Year 2021.

 Advance Praise – These are just some of the endorsements received to give a snapshot of the respect Mead has earned. There are too many to include:

“Death and the Conjuror is an engrossing tale of murder and magicians, and a revealing exploration of the ever-popular locked-room mystery. Mead’s debut is a novel to intrigue and delight.”

John Connolly, New York Times bestseller of The Nameless Ones and 18 additional titles in the Charlie Parker series

“Tom Mead has created an intriguing set of puzzles on par with John Dickson Carr in Death and the Conjuror.  A true delight for mystery lovers!”

Charles Todd, New York Times bestseller of A Game of Fear and 23 additional titles in the Inspector Rutledge series

“With a deviously intricate locked-room plot, Death and the Conjuror unfolds as both an elegant tribute and a cunning update of the classic ‘impossible crime’ story. Somewhere, the great John Dickson Carr is smiling.”
Daniel Stashower, two-time Edgar-winner, and author of the Harry Houdini mysteries

“A real treat for mystery fans”

Ragnar Jonasson, bestselling author of the Dark Iceland series

An intricate, elegantly written ‘impossible’ crime that completely fooled me. Tom Mead is already a master of the art of misdirection.”

Peter Lovesey, international bestseller, CWA Diamond Dagger Award winner and MWA Grandmaster

“Both a splendid homage to the Golden age of impossible crimes and its great exponent John Dickson Carr and a witty reconstruction of the classic locked room mystery with tongue in cheek bravado and a gallery of attendant, endearing characters, Tom Mead’s debut is a sheer delight.”

Maxim Jakubowski, author, editor and CWA chairman                                      

 “An ingenious locked room mystery. This is a fiendishly clever puzzle wrapped in a beautiful, dark atmospheric story. Utterly captivating!”

Victoria Dowd, author of The Smart Woman’s Guide to Murder

“More red herrings than a North Sea trawler, suspects galore, a dearth of clues, a locked room, and no weapon. A classic ‘who?’ and ‘how?'”

Adrian Magson, author of the Inspector Lucas Rocco series