Last Month’s India Britain Trade Expo, Makes The News

Last month’s India Britain Trade Expo that took place at the Queen Elizabeth Centre was a hub of conversations, exchange of ideas and strong connections; and we were delighted to receive this coverage the next day in Asian Voice newspaper featured here. The bottom line from the Expo is that India is an important trading partner for the UK and there’s a lot of opportunities to explore. Businesses here and in India are ready to trade!

We were pleased to have not just our Deputy Mayor, Rajesh Agrawal at the event, but also Arlene Foster, leader of the Democratic Unionist Party and one of the most influential women in politics right now.

The ‘women in business’ session that I moderated with four other women – Penny Power, OBE; Kamel Hothi, OBE, Dr. Priya Virmani; and Shanu Hindhuja was powerful. Each of the panellists spoke about their own journey and experience. They were all exceptional storytellers, which is why this session was so powerful. Stories have the power to engage us, connect with us and inspire us. There is nothing like a good story.

One of the main points that all the panelists agreed upon and spoke about in detail – is that men are integral to the conversations to end gender inequality — and to do that we need everyone to be involved. This is the same premise of the “HeForShe” campaign launched by the United Nations in 2014 by the actress Emma Watson, who said at the time, “We want to try and galvanize as many men and boys as possible to be advocates for gender equality. And we don’t just want to talk about it, but make sure it is tangible.”

Image Credit: Asian Voice, Newspaper

It’s No Longer Possible For Brands Not To Be Diverse In Their Advertising Campaigns

I was recently invited by a high-end luxury online shopping brand for women to give feedback on its new online advertising campaign. First-off, I had not even noticed it’s new campaign and I suppose that was in itself telling, because it had not been memorable for me. However, when I did carefully consider it, I realised why it had not hit home…and that’s because it was not relatable and it didn’t connect with me. The advert looked out of touch and dated in the context of today’s conversations and I gave this feedback to the ‘enquiring luxury online shopping brand.’ But I also wondered how they could get it so wrong?!

Research shows that female consumers are calling time on airbrushing and have ‘perfection fatigue’, which has significant implications for brands. Therefore, it is no longer possible for brands not to be diverse in their advertising campaigns, and when I say ‘diverse’ I mean diversity in the age of models, race and reflective in body-types. While thin and prepubescent bodies are still the preferred choice for the runway and print media world, social media is giving a platform for celebrating more diverse body shapes. The #bodypositivity movement is empowering women to push against narrow and unattainable beauty standards and instead celebrate their differences and their imperfections.

Again, traditional magazines and other forms of advertising have always heavily featured white models largely from western European backgrounds. This lack of diversity has meant poor representation of other ethnicities. Yet, the explosion of social media has been incredibly positive for making beauty more accessible and inclusive.

Importantly, social media is no longer the natural habitat for millennials, as older women are using the medium to smash one of the most ingrained prejudices in fashion and beauty –  age. With styling, skincare and beauty tutorials aimed at older women, they’ve celebrated and empowered this demographic. Furthermore, they’ve also vanquished the myth that fashion and beauty is limited to youth.

As a result, brands casting only young, thin, white, flawless models no longer feel relevant in the modern age. But crucially advertising campaigns are also very much about the story that a brand is trying to relay to its audience and is connected to the brand values of the company, so any kind ‘tokenism’ will immediately be apparent. It’s important for brands to not stop at advertising, but instead embrace realness and transparency in their values.

It is also important for those of us working in media and communications to keep pulling up those brands that are falling short. The needle is shifting. Diversity and inclusion should not stand as buzzwords; but treated as a reflection point where brand managers and content creators strive for approaches that avoid reductive stereotypes and unintentional continuation of classism, racism and sexism.

 

Public Relations Has Not Escaped Artificial Intelligence

 

 

I remember watching the film, Minority Reports in the cinema and at that time having goosebumps with what the future may hold for us, with technology. That film was 17 years ago and fast-forward on Artificial Intelligence (AI) is here. Now when we look across various industries, AI advancements continue to surge. In the consumer sector, Apple introduced its HomePod  to compete with Amazon’s Echo and Google’s Home AI assistants. While, SephoraEstee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking.

My industry, PR has not escaped this wave of AI innovation and machine learning is already in common use for everyday PR tasks like developing media lists and researching. The Chartered Institute of Public Relations Artificial Intelligence panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The report found that 12% of a public relations practitioner’s total skills (out of 52 skills) could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated.

There’s been quite a bit of conversation about communications content ultimately being replaced by robot writers and automation, but for now these tools are not threatening our roles as PR professionals, because effective public relations and storytelling require emotional intelligence in addition to human trust. The best kind of PR cultivates relationships among three parties: brands, customers and the media.

However, as the key to this is for now…Picking up on this topic Asian Voice newspaper, the UK’s and Europe’s leading newspaper for the British Asian community contacted me for my thoughts, which are here http://: https://www.asian-voice.com/News/UK/Meet-the-new-%27RoboReporters%27-as-your-news-anchors

India Britain Trade Expo On 12 March, London

I am looking forward to participating at the India Britain Trade Expo on 12 March 2019, which takes at the Queen Elizabeth Conference Centre in London, where I am moderating a ‘women in business’ session.

I will be joined an illustrious line-up of inspiring women that includes entrepreneur Penny Power, OBE; British banker and financial adviser Kamel Hothi, OBE; journalist and founder of the children’s charity Paint Our World based in India, Dr Priya Virmani; and leader of the Democratic Unionist Party and politician Arlene Foster.

Together we will be exploring the challenges that women in business face both here in the UK and in India; are these challenges the same; what are the solutions and importantly each of the women speaking will be sharing their own experiences and stories. It promises to be an interesting and spontaneous conversation.

The backdrop to this session, is the India Britain Trade Expo, a timely event with Brexit looming, particularly as India is the world’s fastest growing trillion-dollar and poised to become the fifth largest economy overtaking the UK by 2019 according to the IMF. The wealth of opportunities for both countries to benefit from each other is enormous.

This one-day action packed event is being supported by the House of Lords, with a delegation from the Indian High Commission and is set to be one of London’s biggest trade events focused on India, where Rajesh Agrawal, London’s Deputy Mayor for business will open the Expo.

This is an event for anyone who wants to expand and go global. It will be here where conversations will happen and partnerships created. Tickets and information visit http://www.indiabritainexpo.com/ or call +44 (0)20 3693 1940

 

 

Songwriters Hall Of Fame Announces 2019 Nominees

The late American singer and songwriter, PF Sloan has finally been been recognised for the Songwriters Hall of Fame, 2019.

Sloan was one of the most prolific and influential geniuses to emerge from the golden age of the 1960s – one of the “Pioneers of Folk Rock.” Between 1965 and 1967, one hundred and fifty of his songs were recorded by major acts, of which, forty-five made the charts. Nobody has come close to that number of hits in such a short period of time.

From his little studio at Dunhill, P.F. Sloan was a veritable “hit machine” for major acts such as The Mamas and Papas (it was Sloan’s infectious guitar lick on California Dreamin’), The Turtles, Jan and Dean (that was Sloan on falsetto for most Jan and Dean’s hits), The Searchers, Herman’s Hermits, The Grassroots, Betty Everett, The Fifth Dimension, Ann Margaret, Johnny Rivers (Sloan wrote the iconic Secret Agent Man) and hundreds more.

When Sloan was 12, he encountered Elvis Presley at Wallach’s Music City in Hollywood. The King gave him a quick lesson, teaching him “Love Me Tender.” At only 13 he signed with the all-Black label, Aladdin Records. At 16, he was writing hit songs for anyone who came through the door. Sloan was authentic and there wouldn’t have been anything called the “Sunset Strip Sound” without him.

Sloan was one of the first to ever hear and give the Beatles their opportunity in America and Brian Epstein never forgot Sloan for his support. Sloan received a package from Andrew Loog Oldham, the producer of a new band called The Rolling Stones, who wrote to Sloan,  saying Epstein had suggested that he listened to their demo.

Sloan was called the Prince of Protest and the music business considered him dangerous because of his controversial folk songs. Bob Dylan, Phil Ochs and David Blue were great allies of P.F. Sloan.

 

 

 

Eulogy To P.F. Sloan: Eve of Destruction

18 September was the birthday of the late P.F. Sloan, the iconic American singer, songwriter and as I remember Sloan, his friend and co-author of memoirs, Whats Exactly The Matter With Me, Steve Feinberg, shared these thoughts with me about Sloan’s life and epic song, Eve Of Destruction.

I share these words with Steve’s permission:

“P.F. Sloan was a renegade outlaw. A genius prodigy, Pound for pound, P.F. Sloan was the most mysterious and elusive figures in the history of rock and roll–and one of the most powerful and influential songwriters to emerge from the inspired mid-sixties.

Without P.F. Sloan there wouldn’t have been the sound of the Mamas and Papas. That’s Phil who wrote and played the infectious opening hook on California Dreamin’. Phil and his partner Steve Barri were the original Grass Roots, with a hit song before there was a real group. He wrote pop songs for everyone–from Ann-Margret to Herman’s Hermits–from Jan and Dean to the Turtles. Everyone who knows anything about music from the sixties has heard Sloan songs.

And then P.F. Sloan dared to write Eve Of Destruction. P.F. Sloan was fearless. He wrote songs like Eugene O’Neill wrote plays–with passion and honesty. He gave us everything he had.

Before Eve, folk music was relegated to the rarified confines of coffee houses and beat clubs, not frequented by the majority of kids in America, whose main access to music was a.m. radio. However, these kids were full of quiet angst about the war, poverty, nuclear annihilation and racial strife. These kids were sleeping tigers waiting to be unleashed upon the world with something to say—waiting for the green light—waiting for their fuses to be lit. Eve Of Destruction lit the fuse of a generation and inspired them to stand up and be heard. Eve Of Destruction was a song that became their sword—they used that sword, righteously. This song inspired the 26th Amendment of the Constitution, lowering the voting age to eighteen.

I have received letters from former teens throughout the world—they all remember where they were when they heard Eve—how their lives changed. It is a song that awoke those tigers and became one of the seminal events in an extraordinary decade. When JerryLewis introduced Eve Of Destruction on September 20, 1965, on the Hullabaloo television show, the earth rumbled. For me, it was the line, “This whole crazy world is just too frustratin’”. It shot through me. That song was my Bar Mitzvah. Eve was my passage into manhood.

Before Eve Of Destruction, life was Hondas, cars, madras shirts, monster movies , barbecues and dances on Saturday nights—we were giving more thought to buying beer for a party under the boardwalk than dying in Vietnam. Marijuana had yet to waft into the mainstream youth culture from the coolness of jazz and the hippie underground. America was on a precipice. We had suppressed all of the anxiety of the world and thought it was secure in its place—let the grownups worry about it. It wasn’t secure. Eve Of Destruction blew our hair back and blew our minds. It stopped us in our tracks, and caused us to think—a lot of us, for the first time.

Because he wrote successful pop songs, Sloan wasn’t allowed to hammer down on new, strong iron. He was torn apart by the the folk establishment and crucified by the music business. (Bob Dylan respected Sloan. Dylan once said the if you wanted to know what was happening on the street, Eve Of Destruction will tell you that). Pete Seeger refused to be on the same bill with Phil and John Lennon thought the song was rubbish—though, in my opinion, Lennon was more influenced by P.F. Sloan than he would ever have admitted.

A writer of pop songs couldn’t possibly have anything to say. They were wrong. Sloan didn’t care. P.F. Sloan was all about the music–all about the song. And he was all about telling the truth in a song. P.F. Sloan paid the price. Phil took Eve to #1, delivered the message around the world and was then torn apart by those who did not want the message heard. The debt has been paid. Music needs an enlightenment of truth.

Think of all the hate there is in Red China!

Then take a look around to Selma, Alabama!

Ah, you may leave here, for four days in space,

But when your return, it’s the same old place,

The poundin’ of the drums, the pride and disgrace,

You can bury your dead, but don’t leave a trace,

Hate your next door neighbor, but don’t forget to say grace,

And you tell me over and over and over and over again my friend, 

You don’t believe we’re on the eve of destruction.”

P.F Sloan died in 2015. He spent the last three years of his life touring and playing for his loyal, adoring fans. His memoirs, What’s Exactly The Matter With Me? was published by Jawbone Press in London, in 2014.

 

 

 

Serendipity PR Sponsors GFA Enfield Under 12’s Tigers

When you run your own business, there’s really nothing like having the joy, the passion and the freedom – the freedom to choose who your clients are, how to define your brands, how you want to work and do business, and what you want to support.

I believe it’s always good as a business to be philanthropic when you can and put back into our communities.

So, sponsoring my son’s football team for his local football club, GFA (Grassroots Football Academy and Football Club) Enfield this year was a no brainer. It gives me a great sense of joy and pride, not just as a mum, but as an entrepreneur; a woman in business. There’s such a good feeling of being able to support a local sports project, which brings children together.

GFA Enfield is set up by two FA qualified coaches, gives children the access to football in their own environment irrespective of their age, gender, physical condition or background. It helps them to build their social skills, understand about working as a team, builds their confidence – all while playing football.

On Sunday 9 September, my son’s team, the GFA Under 12’s Tigers got their new kit and won their first match, 6:2. The team played with flair, heart and determination; and of course with a little bit of serendipity magic!

Woman At Work: #Backtoschoolweek

 

In June this year I was delighted to be approached by the Indian women’s magazine, Woman At Work for an interview about my background and career. It’s a magazine for the working woman, where in India, women constitute to more than 30% of its workforce. Working women here, have made their presence felt across sectors and professions. Woman At Work magazine is a first-of-its-kind professional magazine and with a digital platform for talented women at work in India, which launched in 2015.

The magazine aspires to go beyond the conventional domains of home and family management, instead showcasing the different aspects of an everyday career woman. Perhaps quite understandably and to be expected, within a year of its launch, the magazine reached more than 300,000 readers across India; showing how ready people were and are for – Woman At Work.

The questions asked were really thought-provoking and made me take stock of my diversity and cultural heritage. It was a great personal exercise for me to do – a chance to reflect and actually be proud of myself of how far I had come and all what I had done. Sometimes we can be really focused on providing others with encouragement and support that we can forget to do the same for ourselves. Or perhaps, we are moving from one task or challenge to another without a chance to stop and take stock, to realise how far we’ve come and to congratulate ourselves for what we’ve done.

So, it was a lovely surprise to see the magazine, which arrived through my letter box last week, during #backtoschoolweek

A great start to my new term!

 

Status Row And The Talisker Whisky Atlantic Challenge

 

It is always good news when you can reveal a new client, but it is even better when you can announce a new client, who is making a difference and is big on purpose…and I am delighted that Serendipity PR is working with three female rowers, Caroline, Jess and Susan, who together are Status Row.

Status Row is participating, as the only trio female rowing team in this year’s well-known Talisker Whisky ​Atlantic Challenge, the premier event in ocean racing and the world’s toughest challenge – 30 crews from around the world competing to cross 3000 miles of ocean, powered only by their own strength and determination.

If that wasn’t a mission enough?!, Status Row also want to break the world record both for men and women, and plan to row across the Atlantic in 50 days! The current male record is 51 days and for women it is 60 days.

​Status Row are rowing for the highly-respected charity the​ Marine Conservation Society and want to raise awareness about the plastic pollution affecting our seas, oceans and marine life. Status Row have always been committed to the issues surrounding sustainability and the environment. They really want to make a difference to the planet.

By day, Caroline, Jess and Susan are London office workers, who came together as rock climbers. They are now being trained by Olympic rower, Guin Batten. They have their boat and will ​set sail this December and are looking for sponsorship, to raise as much money for the Marine Conservation Society and have got off on to a good start and been supported by businesses and individual supporters; which ​includes business woman Deborah Meaden, who is also on the BBC TV show Dragon’s Den.

Right now, it is estimated 12.7 million tons of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute. Sadly, and disturbingly, this plastic is turning up in every corner of our planet – from beaches, to uninhabited Pacific islands. It is even found trapped in Arctic ice.

Our oceans are slowly turning into a plastic soup and the effects on ocean life are chilling. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales.

Plastic is now entering every level of the ocean food chain and even ending our plates, which why what Status Row is doing is so important and there is a big Return on Investment for companies who sponsor them, as your logo will be on the boat and will be seen by a global viewing audience, giving a brand international reach and brand association as the official broadcast partner is The National Geographic.

Crucially, it will also mean that your company will also be part of this great sustainability awareness campaign to rescue our oceans and marine life; and is also why Serendipity PR has also decided to be a sponsor.

Like everyone, we have all watched Sir David Attenborough’s Blue Planet and this is a topic high on the news agenda and in the public consciousness. Let’s act together and get behind Status Row. For sponsorship opportunities drop me a line at sangeeta@serendipitypr.co.uk

 

#WorldEnvironmentDay2018

If you did not know already, today is World Environment Day – to raise awareness about protecting the environment, United Nations (UN) has designated June 5 as World Environment Day. Each World Environment Day is organised around a theme that focuses attention on a particularly pressing environmental concern.

The theme for the World Environment Day 2018, “Beat Plastic Pollution”. Every World Environment Day has a different global host country, where the official celebrations take place. This year it is India.

We’re all guilty of using too much disposable plastic – and despite the EU’s plans to end all non-recyclable plastic by 2030, change can’t happen soon enough. So with the theme #BeatPlasticPollution – here’s four simple things we can all do to help clean up the planet:

 

  1. Invest In  A Canvas Bag
    Every year the world uses 500 billion plastic bags with each one taking an average of 100 years to decompose and that’s only if it’s exposed to sunlight and air, which landfill rubbish often isn’t. That means that plastic bag you are using will probably outlive us all. Instead carry a canvas bag.
  2. Say No To Straws
    Straws are the fifth most common item of rubbish – taking up to 500 years to break down! Only a fraction of plastic straws that we use for our drinks are recycled and the majority end up in landfill, in rivers and the sea, where they seriously damage marine life. The EU has proposed a total ban on plastic straws and cutlery, and many restaurants and bars have already switched to biodegradable options in a bid to help the environment.
  3. Use A Reusable Cup
    Only one in 400 coffee cups are recycled in the UK and many can’t be reprocessed due to their inner plastic coating, designed to stop the liquid making the cardboard soggy. Now coffee shops are rewarding customers for bringing in their own reusable cups. Starbucks offer customers with reusable cups 25p off their beverage, they also sell reusable cups for £1, and will soon begin to charge 5p more for takeaway paper cups; Pret and Costa give 50p off any hot drink; while Caffé Nero gives double loyalty stamps; and independent shops have their own discount schemes.
  4. Drink Tap Water
    Globally, we buy 1m plastic bottles every minute and each year 17m barrels of oil are used to produce them. Instead, invest in a reusable water-bottle.

 

 

Photo Credit: Wikipedia/Jedimenta44