During my time in lockdown, I have rediscovered my love of Bollywood films again compliments of my Netflix subscription, which has the bonus of subtitles and maybe it’s also because you need ample time to watch a Bollywood film, as they average three hours long! There’s something for everyone, the cinematography, the dance, the music […]
When we all emerge from this pandemic, it will be a very different media landscape. We have seen that movies and television shows have delayed productions around the world and many of our much loved media titles, might not exist, as they struggle for survival. Though television can be consumed while we are in lockdown, […]
Times are eerie and chaotic, as the world wages its war with coronavirus. Schools are closing, supermarket shelves are becoming empty, people are stockpiling, toilet roll has become gold, people are now working from home, telecommunication companies are experiencing a surge in internet use, self-isolating and social spacing are now part of our vocabulary, we […]
The world is going through very difficult times with the dreaded coronavirus and everyone is in the same boat. It feels like one of those Hollywood action-packed blockbusters, only there’s no hero to save the world right now. However, during these times of crisis of complexity, brands are rising to these new challenges and […]
I can’t believe it’s March, I feel as though I have lived the year. Work has been full throttle and it has been exciting. In January, I started as a visiting lecturer at Coventry University, teaching my book, The PR Knowledge Book to their second year degree students and am really enjoying it. According to […]
It’s been an incredible year from celebrating 10 years of Serendipity PR to publishing my first book The PR Knowledge Book (https://amazon.co.uk/PR-Knowledge-Book-Sangeeta-Waldron/dp/1949991644…). Thank you for the love you have shown The PR Knowledge Book & Serendipity PR this year and I’m very excited by what’s coming in 2020!
Traditional public relations (PR) has been evolving for the last ten years, but in 2020, I believe we are really going to see traditional PR experts forced to become all round PR strategist if they are going both survive and to be able to service the needs of their clients. Where we will focus […]
It doesn’t matter for how long you have been working in PR, when you gain media success there’s nothing quite like that feeling, and it’s always sweeter when the project you are working on is purposeful – making a difference. So, it is with great fanfare I can say that Serendipity PR & Media is […]
It has been a busy October, which had a brilliant start with the launch of my book, The PR Knowledge Book, at the very glamorous Taj Hotel, London on 4 October, 2019. I welcomed over 80 guests from the world of business, family and friends…and they say never mix with business with pleasure; it was […]
What a thrill to be included in this year’s Asian Giants, a publication that recognises British Asian women of influence who are making a difference; which is produced by Asian Voice newspaper/Asian Business Publications. It’s empowering to be alongside these talented women. In my story I mention my mum, who ran her own business […]