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Get Legally Speaking Podcast – First UK Legal Consumer Podcast Tackling Issues People Want To Know About

It doesn’t matter for how long you have been working in PR, when you gain media success there’s nothing quite like that feeling, and it’s always sweeter when the project you are working on is purposeful – making a difference.

So, it is with great fanfare I can say that Serendipity PR & Media is delighted to be working with legal professional and entrepreneur Hatti Suvari on her new legal podcast, Get Legally Speaking, which launched on 4 November to great success!

Get Legally Speaking is Hatti’s brilliant creation and yet a simple idea. It’s the first UK legal consumer podcast tackling the issues that people want to know about, asking the questions that the public want answers to and stripping down to the facts. Hatti will be speaking to the best UK legal minds on Get Legally Speaking and will cover all issues from divorce, to family law, employee rights, customer rights and yes! Brexit rights of EU citizens.

The first episode is focused on divorce, a big topic for many as we go into Christmas. In this episode Hatti speaks with leading family law barrister Maria Scotland from 5 St Andrews Hill Chambers, London who is joint head of the family team at her chambers, finding out – how to get the divorce process started; how does it work; do both husband and wife have to agree to a divorce; how much will a divorce cost; and how long will the process take.

Hatti is passionate about making UK law easy for people to understand and says, “I come across people daily, who are confused about the legal matters that are affecting them and don’t know where to start. With the Citizens Advice Bureau’s around the country over-stretched, and with their outlets on the high-street reduced, I wanted to do something and Get Legally Speaking is the answer.”

Hatti will be covering a specific topic on each Get Legally Speaking podcast, chatting with the best legal experts, asking the questions that people need answers to in an easy way and speak. Get Legally Speaking is on Buzzsprout and can also be found on iTunes and Spotify.

Apart from running the media campaign for Get Legally Speaking, Serendipity PR & Media has helped shape the branding, the website and creative, including writing all the copy, ensuring brand alignment and the over-seeing of social media.

The PR Knowledge Book Launches at The Taj Hotel London

It has been a busy October, which had a brilliant start with the launch of my book, The PR Knowledge Book, at the very glamorous Taj Hotel, London on 4 October, 2019.

I welcomed over 80 guests from the world of business, family and friends…and they say never mix with business with pleasure; it was such a great night that it through this old adage out the window. There were social media influencers in the room, well known people and organisations such as the Born Free Foundation, Asian Voice, Alternatives London, the Bangladesh Caterers Association, Federation of Small Business; Lisburn and Castlereagh City Council, book publishers, award winning chefs, authors and many others. I am so grateful to everyone who attended the launch event to support me and the book!

Many people since have been asking me what was it like having a book launch and the best way I describe it, is the evening went far too quickly and it was like being a bride without a groom!

At the event, journalist and book editor, Tania O’Donnell did a fireside chat with me about the book, to give guests an insight into the book.

I am delighted to say that the book has since been receiving positive media coverage, strong social media engagement and good reviews on Amazon. 

The PR Knowledge Book is published by Business Expert Press (BEP) and I have written it in an easy style for anyone irrespective of where they are in the world—entrepreneur, student starting out in the media industry, home business, small business, start-up, charity, or any other type of organisation wanting to embark on their PR journey or someone just plain curious about what it entails.

The book went through a rigorous editorial process by the highly regarded Professor Don Stacks at Miami University and has received great endorsements from international business leaders. It has already been bought by the following UK universities –  University of Oxford; London Business School; University of Edinburgh; University of Bath; University of Glasgow; University of East Anglia; University of Salford; University of Kent; and University of Strathclyde.

The book is available to buy on Amazon – UK, US and India. It is also available on the BEP website, which also allows you to experience the book and sample a few chapters.

Asian Giants

 

What a thrill to be included in this year’s Asian Giants, a publication that recognises British Asian women of influence who are making a difference; which is produced by Asian Voice newspaper/Asian Business Publications.

It’s empowering to be alongside these talented women. In my story I mention my mum, who ran her own business in the late 70’s. At that time when my mum opened her wool shop in North London, people came in to tell her that they would not buy from her because she was not white and they did not like Indians. Needless to say my mum won them over, becoming their trusted confidante where all her customers would confide in her. Where at Christmas time they would come to the shop for sherry and mince pies.

My mum taught me to be creative, trust my instincts and not to give up, because you can make change.

The PR Knowledge Book

For the last six months I have been beavering away and as a result, I know have some exciting news…I have just published my first book called, The PR Knowledge Book, published by BEP Publishing. My book arrived yesterday 13 August and it felt and still feels wonderful to hold.

I have written the book for a global audience, using my international client case stories and insights. The PR Knowledge Book is for anyone, irrespective of where they are in the world—student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on their PR journey or someone just plain curious about what it all entails.

The book covers everything within the world of PR – from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

I have made sure to tackles hot topics from diversity in the newsroom to fake news. There’s also a chapter dedicated to how small businesses can go global and how serendipity can make your brand grow.

I am very proud that The PR Knowledge has already received advance praise from industry leaders world-wide and includes – Jérôme Chouchan, Godiva Chocolatier, President, Japan, South Korea, Asia and Australia; Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload; Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner; Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas; Erik Korsvik Ostergaard, Leadership Advisor, published author and guest lecturer at The Copenhagen Business School; Jill Totenberg, CEO, The Totenberg Group, New York; Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India; Tom Seabrook, Commissioning Book Editor, Jawbone Press; Malcolm Stern, Co-founder and Director of Alternatives London; Raja Majid, Las Vegas Entrepreneur; Rusen Kumar, editor-chief, India CSR Network; and Asian Voice Newspaper.

Below are just some of the endorsements:

Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”

Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas says, “Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”

With US employment for public relations specialists expected to reach 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department, it makes The PR Knowledge Book a timely read.

I hope if you do choose to buy a copy of The PR Knowledge Book, that you enjoy reading it, as much as I enjoyed writing it. The book can be bought from various online platforms including Amazon or the publisher’s website.

One last word…I have always wanted to write a book, since I was 10 years old, 40 odd years later, it shows that dreams can come true!

 

 

Finally – PR & Media Together Are Making The Right Headlines About Climate Crisis

There’s not a day that goes by when we don’t see a climate, environmental or sustainable story making the headlines. I think it is safe to say that these topics are now high on the daily news agenda and it is about time. I have been actively involved working on raising the profile of the issues surrounding climate change, the impact of humans on the plant and sustainability for the last two decades…and during this time it has been a hard PR slog. As till now there has been a lack of apathy with the UK media.

I recall an environmental journalist working on one of the national broadsheets in the 90’s explaining to me his challenge of convincing his news editor to run a climate change story, that I was working on at the time. He said that unless it was directly affecting people here in the UK, it wasn’t a strong story for his editor – a story about climate change in Africa wasn’t going to interest his paper. Well fast-forward to 2019, where we are all experiencing the global butterfly effects of climate change or should I say what has since been upgraded to ‘climate crisis’ and what is happening in Africa, India, Singapore or any other part of the world is now our news.

Recently, The Guardian announced that it was updating its style guide to introduce terms that more accurately describe the environmental crisis facing the world. Where instead of “climate change” the preferred terms are “climate emergency, crisis or breakdown” and “global heating” is favoured over “global warming”, although the original terms are not banned. “We want to ensure that we are being scientifically precise, while also communicating clearly with readers on this very important issue,” said the editor-in-chief, Katharine Viner. “The phrase ‘climate change’, for example, sounds rather passive and gentle when what scientists are talking about is a catastrophe for humanity.”

This news narrative is also being driven by the private sector, as corporations have started to wake up to the long-term implications for their businesses of global warming. Companies, such as Coca-Cola, Google, Apple and Tesla are vocal about climate change and their pursuit of sustainability; and this is also changing PR.

However, some argue that this kind of media reporting creates public fear and that a ‘war on the climate crisis’ is not a positive or a balanced media response.

I say that we have wasted the last twenty years trying to put this issue on the news agenda in order to raise public awareness about the state of the climate, an issue that affects us all. We are now at a tipping point and according to the eminent, Sir David Attenborough we only have ten years to make the planetary changes that we need to survive.

At last the PR and media industry are together making the right headlines about climate crisis. It’s a start. We need consistency across all media channels. The clock is ticking.

 

Mayor of London At The Asian Voice Charity Awards

Last month Asian Voice newspaper held its annual Charity Awards at the Hilton, Park Lane, which is in its fourth year. The media title co-hosts these Awards with Charity Clarity, where together they actively support organisations seeking to solve social issues within Britain and globally.

The Awards showcase excellence; shining a spotlight on charities struggling to get the profile and/or funding that they need to move forward.

This year the Mayor of London, Sadiq Khan was the chief guest and spoke about London’s great diversity, which is the Capital’s strength. The theme of this year’s awards was focused on combating knife crime, an issue that has dominated the Mayor’s agenda, who awarded the Editor’s Choice Award to the Damilola Taylor Trust, who provides inner-city youths in Britain with opportunities to play and learn, free from fear and violence.

The Mayor touched upon the serious issue of increasing knife crimes in London and how charities play a big role in tackling these violent crimes. He said, “While I am convinced London is the best city in the world, I am also not blind to the reality of the problems of this city and charities have an important role to play in filling in the gaps in the social safety net in recent years. Violent crime is on the rise across the country, including in London. As Mayor, I am determined to lead from the front when it comes to tackling this issue.”

The Charity of the Year award went to Watford-based Paul Strickland Scanner Centre, an independent medical charity working to improve the lives of people affected by cancer and other severe medical conditions. The Social Impact Award was presented to Child Rescue Nepal, which works on the ground to free children from slavery and captivity. While the Most Enterprising Award went to Medical Aid Films; it brings together health experts with filmmakers. Leah Chowdhry was named the Most Inspiring Young Person for becoming the first British Asian woman to swim the English Channel to raise funds to combat child trafficking in India.

The Sarvam Trust, which facilitates and supports the work of the Sri Aurobindo Society to help the under-privileged in rural areas of India, was the winner of the Audience Choice Award.

The Outstanding PR Award went to the Oscar Foundation, who encourage leadership, teamwork and education in schools to help prevent young people from dropping out.

Former journalist Rupert Morris moderated a discussion with an eminent panel who were – philanthropist Lord Rumi Verjee CBE; BAFTA winner Dr Carrie Grant; founder of The Media Trust Caroline Diehl MBE; and Andy Cook, CEO of the Centre for Social Justice. Together they shared their motivations for giving and civic engagement; emphasizing the importance of charity.

I was pleased to have been able to support this occasion by helping to put the above panel together and invite some of the high-profile guests who attended, who also presented the awards. It was an inspiring event and leave you this last thought from Lord Verjee who said on the night, “I am an immigrant in this country. We strive to be successful, and it is natural to give back to the society. In my life what I have realised is the more you give, the more you get back.”

 

Last Month’s India Britain Trade Expo, Makes The News

Last month’s India Britain Trade Expo that took place at the Queen Elizabeth Centre was a hub of conversations, exchange of ideas and strong connections; and we were delighted to receive this coverage the next day in Asian Voice newspaper featured here. The bottom line from the Expo is that India is an important trading partner for the UK and there’s a lot of opportunities to explore. Businesses here and in India are ready to trade!

We were pleased to have not just our Deputy Mayor, Rajesh Agrawal at the event, but also Arlene Foster, leader of the Democratic Unionist Party and one of the most influential women in politics right now.

The ‘women in business’ session that I moderated with four other women – Penny Power, OBE; Kamel Hothi, OBE, Dr. Priya Virmani; and Shanu Hindhuja was powerful. Each of the panellists spoke about their own journey and experience. They were all exceptional storytellers, which is why this session was so powerful. Stories have the power to engage us, connect with us and inspire us. There is nothing like a good story.

One of the main points that all the panelists agreed upon and spoke about in detail – is that men are integral to the conversations to end gender inequality — and to do that we need everyone to be involved. This is the same premise of the “HeForShe” campaign launched by the United Nations in 2014 by the actress Emma Watson, who said at the time, “We want to try and galvanize as many men and boys as possible to be advocates for gender equality. And we don’t just want to talk about it, but make sure it is tangible.”

Image Credit: Asian Voice, Newspaper

Serendipity PR Sponsors GFA Enfield Under 12’s Tigers

When you run your own business, there’s really nothing like having the joy, the passion and the freedom – the freedom to choose who your clients are, how to define your brands, how you want to work and do business, and what you want to support.

I believe it’s always good as a business to be philanthropic when you can and put back into our communities.

So, sponsoring my son’s football team for his local football club, GFA (Grassroots Football Academy and Football Club) Enfield this year was a no brainer. It gives me a great sense of joy and pride, not just as a mum, but as an entrepreneur; a woman in business. There’s such a good feeling of being able to support a local sports project, which brings children together.

GFA Enfield is set up by two FA qualified coaches, gives children the access to football in their own environment irrespective of their age, gender, physical condition or background. It helps them to build their social skills, understand about working as a team, builds their confidence – all while playing football.

On Sunday 9 September, my son’s team, the GFA Under 12’s Tigers got their new kit and won their first match, 6:2. The team played with flair, heart and determination; and of course with a little bit of serendipity magic!

Woman At Work: #Backtoschoolweek

 

In June this year I was delighted to be approached by the Indian women’s magazine, Woman At Work for an interview about my background and career. It’s a magazine for the working woman, where in India, women constitute to more than 30% of its workforce. Working women here, have made their presence felt across sectors and professions. Woman At Work magazine is a first-of-its-kind professional magazine and with a digital platform for talented women at work in India, which launched in 2015.

The magazine aspires to go beyond the conventional domains of home and family management, instead showcasing the different aspects of an everyday career woman. Perhaps quite understandably and to be expected, within a year of its launch, the magazine reached more than 300,000 readers across India; showing how ready people were and are for – Woman At Work.

The questions asked were really thought-provoking and made me take stock of my diversity and cultural heritage. It was a great personal exercise for me to do – a chance to reflect and actually be proud of myself of how far I had come and all what I had done. Sometimes we can be really focused on providing others with encouragement and support that we can forget to do the same for ourselves. Or perhaps, we are moving from one task or challenge to another without a chance to stop and take stock, to realise how far we’ve come and to congratulate ourselves for what we’ve done.

So, it was a lovely surprise to see the magazine, which arrived through my letter box last week, during #backtoschoolweek

A great start to my new term!

 

Status Row And The Talisker Whisky Atlantic Challenge

 

It is always good news when you can reveal a new client, but it is even better when you can announce a new client, who is making a difference and is big on purpose…and I am delighted that Serendipity PR is working with three female rowers, Caroline, Jess and Susan, who together are Status Row.

Status Row is participating, as the only trio female rowing team in this year’s well-known Talisker Whisky ​Atlantic Challenge, the premier event in ocean racing and the world’s toughest challenge – 30 crews from around the world competing to cross 3000 miles of ocean, powered only by their own strength and determination.

If that wasn’t a mission enough?!, Status Row also want to break the world record both for men and women, and plan to row across the Atlantic in 50 days! The current male record is 51 days and for women it is 60 days.

​Status Row are rowing for the highly-respected charity the​ Marine Conservation Society and want to raise awareness about the plastic pollution affecting our seas, oceans and marine life. Status Row have always been committed to the issues surrounding sustainability and the environment. They really want to make a difference to the planet.

By day, Caroline, Jess and Susan are London office workers, who came together as rock climbers. They are now being trained by Olympic rower, Guin Batten. They have their boat and will ​set sail this December and are looking for sponsorship, to raise as much money for the Marine Conservation Society and have got off on to a good start and been supported by businesses and individual supporters; which ​includes business woman Deborah Meaden, who is also on the BBC TV show Dragon’s Den.

Right now, it is estimated 12.7 million tons of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute. Sadly, and disturbingly, this plastic is turning up in every corner of our planet – from beaches, to uninhabited Pacific islands. It is even found trapped in Arctic ice.

Our oceans are slowly turning into a plastic soup and the effects on ocean life are chilling. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales.

Plastic is now entering every level of the ocean food chain and even ending our plates, which why what Status Row is doing is so important and there is a big Return on Investment for companies who sponsor them, as your logo will be on the boat and will be seen by a global viewing audience, giving a brand international reach and brand association as the official broadcast partner is The National Geographic.

Crucially, it will also mean that your company will also be part of this great sustainability awareness campaign to rescue our oceans and marine life; and is also why Serendipity PR has also decided to be a sponsor.

Like everyone, we have all watched Sir David Attenborough’s Blue Planet and this is a topic high on the news agenda and in the public consciousness. Let’s act together and get behind Status Row. For sponsorship opportunities drop me a line at sangeeta@serendipitypr.co.uk