This has been a good news week and humbling set against all the devastating news that is happening in Ukraine right now. The book, Corporate Social Responsibility Is Not Public Relations, which was published in 2021 has been shortlisted by the UK Business Book Awards.
It is such a proud moment for me and the book, for it to be acknowledged and to be shortlisted, alongside a strong list of books and authors.
There are 15 global interviews in this book and I was lucky to interview these brilliant minds, as their wisdom and knowledge makes the book. I was also incredibly lucky to have environmental journalist, Lucy Siegle write the foreword for the book, which gives it context.
When I was writing the book, we were going into a global pandemic and I had no idea at that time, how much the pandemic would influence the book. COVID-19 has accelerated the need for corporate social responsibility (CSR) and put it high on the agenda for all types of businesses and sectors. Now more than ever, it is important for all organisations to have authentic CSR at the heart of both their business strategy and brand.
There is also a special chapter on India within the book, which for me is an important part of the book because we can learn so much from the East. In this chapter, I have interviewed an Indian Yogi, who talks about CSR and mindset, and that CSR is a shift in thinking for all entrepreneurs, CEOs, and business leaders, across all sectors and regions.
On a personal note, this book has been an achievement, because when writing it, I had just lost my mum. At that time I had this block in my head, where the words did not make sense. I now realise, that I was writing through grief.
I feel like a winner, and I have no fingers crossed. My hope now is that more people buy the book so that we can make the changes that this planet so desperately needs.