I bravely launched Serendipity PR & Media in 2009, when the world was still reeling from the 2008 economic collapse and I figured, if Serendipity PR could survive a global recession, it could survive anything! Well, eight years later we are still here and wanted to re-look at my brand and website, which is what I did with the help of Jools Barret (195designhouse), who I think you will agree once that you have seen the new site, that Jools is a fantastically talented web designer.
Doing this revamp has been a good personal exercise, as it made me reflect on all what Serendipity PR has achieved…as I have grown my global network, had the privilege to work with interesting and very talented people across art, music, film, food, publishing and books, and also secured some powerful media coverage.
During this time, I have learnt many things about running a business and have loved every moment of this adventure. But most of all I have stayed true to my belief and the key brand value of Serendipity PR & Media and made sure I have been an open, supportive and random networker. I also owe this brand value and learning to Thomas Power – a great thought leader; #digitalphilosopher who taught me about his #ORS (Open, Random and Supportive) dynamic.
The new site is visually vibrant, fun and also reflects part of my cultural roots. It also, I believe imbibes the ‘serendipity feel’ on the homepage, where you can click on whatever you like, instead of being navigated in a structured way. Jools has also cleverly represented the Serendipity PR & Media in all the images, adding to the sites strong look and feel.
Well, there’s nothing left for me to say except that I hope you enjoy the site and for those who don’t know me, please do connect with me.