Newspaper Front Page Stories, October 2022 With Links To The Climate Crisis

 

 

In light of COP27 happening this week, this photo above is striking and shows the newspaper front page stories in October 2022 with links to climate change and climate risks, from the Media and Climate Observatory (MECCO) Monthly Summaries. The work of MECCO is to monitor media coverage of themes associated with climate change and global warming, as there are no comparable monitoring services for news coverage of climate change or global warming.

MECCO reports that October media coverage of climate change or global warming in newspapers around the globe dipped five percent from September 2022 and 37 percent from September 2021 levels. MECCO’s analysis also shows that coverage in international wire services decreased 15 percent, as radio coverage rose 21 percent from September 2022. Compared to the previous month, coverage decreased in the European Union (EU) (-4%), Asia (-6%), Oceania (-6%), the Middle East (-7%) and North America (-11%).

What is apparent from this data, is that when it comes to news about this topic, media outlets often struggle to gain audience attention. The climate crisis story can seem intractable, depressing, and often difficult to understand. It is also frequently politicised, with audiences polarised on the topic.

However, the following data from MECCO is insightful, showing coverage was up from the previous month in Africa (+14%), and Latin America (+19%), revealing that interest in climate change news is highest in these regions, and this is probably because the countries here have witnessed extreme weather events linked to the climate crisis. Where Chile continues to suffer from severe drought, which has made climate change ‘easy to see’, while this year every part of the African continent was affected by extreme weather events, ranging from wildfires in Algeria to catastrophic flooding in South Africa. It may be that audiences are more interested in news about the topic when they are not so polarised and can clearly see the negative effects of extreme weather where they live.

This data clearly shows that while the climate crisis is one of the biggest challenges for humanity right now, it is not always front-page news. Audiences appear to be more interested in and pay more attention to climate change news in places where the negative effects are felt more acutely. But it is too late if audiences only pay attention once disasters have already struck!

The challenge is how newsrooms continue to cover the issue in a way that draws attention to the causes and decisions that lead to disasters, not just the disasters themselves.

Are there other ways journalists can take to make climate change stories feel more relevant? Perhaps environmental documentaries are the way forward, which have wide appeal and provide clear and engaging stories. Afterall, we are the ‘age of the visual’, with video becoming increasing popular on social media. These visual narratives help audiences connect with what is a very large and sometimes abstract story – while not necessarily being ‘political’. A good example of this is the BBC’s very successful Blue Planet series with Sir David Attenborough and according to the Sunday Times, so many Chinese viewers downloaded Blue Planet II “that it temporarily slowed down the country’s internet”.

As a public relations professional, who knows only too well about the power of storytelling, I believe it all comes down to this…there is always room for better storytelling about the climate crisis.

 

BBC MasterChef Host Greg Wallace Presents This Year’s Curry Award

I have been working on the Bangladesh Caterers Association (BCA) curry awards since 2017 and each year the competition becomes fiercer and the actual night more glamorous. This year the awards night was held on 30 October 2022 and is now in its 16th year, where this special event announces the regional winners of its prestigious Chef and Restaurant of the Year Awards and celebrates their success as a community.

This year, industry expert and celebrity Greg Wallace, MBE, and Tasmin Lucia-Khan were the hosts of the night, which took place at the Park Plaza, London. The theme for the awards was – ‘Celebrating Success & Inspiring Others’, a theme that is close to the heart and mission of BCA.

There were seven regional chef winners, three takeaways who won ‘Takeaway of the Year’ and ten winning restaurants, with a new category for ‘Best Newcomer of the Year’, which was won by Pach Bhai, in Whitechapel, London. Each winner was chosen from hundreds of outstanding entrants and was judged on their innovation, presentation of food, hygiene standards, and customer service.

These awards celebrate the success of local restaurants, who are critical in keeping local communities thriving and crucially the very best of the Bangladeshi curry industry, shining a light on great local curry houses that are creating some of the best experiences on the high street. All the winners are not just inspiring this industry, they are keeping the legacy of British curry alive and show the best of what our curry houses have to offer.

Times have been tough for the hospitality industry in recent years. They battled the global pandemic, and lockdowns and are now facing their biggest challenge with the cost-of-living crisis. Confidence of this sector has tumbled, and times are tough. These uncertainties are impacting Britain’s curry industry and unless costs come under control, many curry restaurants will go under, and sadly many jobs will be lost.

Sadly, the great British tikka masala – the nation’s favourite dish – is under threat as never before and the curry industry is being hit by cost increases in everything from gas to spices, vegetable oil to mango chutney. Pre-pandemic, the UK’s curry industry contributed £4.2 billion to the national economy and now during these uncertain times, BCA seeks to unlock this industry’s full potential once again, as one of the biggest engines for growth in the UK economy.

This is an organization that believes in community, where together with its 12,000 members it can make a difference. So, if you are reading this, do try to support your local curry house, if you can.

 

Good Bye Fair Queen

On Friday 16 September at exactly at 9.43 pm we joined the queue to pay our respects to the Queen and 13 hours later we were able to do so. I know there are lots of mixed feelings about this time, but this is a story of my journey. It was a pilgrimage, we did not sit and it was long, hard, and very cold, especially along the river.

 

We met different people along the way, Mary from Ware, someone from Southampton, and Daniel the train driver. There was an elderly gentleman with a walking frame and his wife. We were all held outside the Tate Modern for over an hour. There was no complaining or grumbling. We all just waited.

 

We saw the London skyline in different lights – night-time, dawn, and early morning.

 

The queue was respectful and solemn throughout. That in itself was extraordinary.

 

The final legs of the journey were the tests of endurance…it’s called the Zig Zag as you enter Westminster Gardens, but I have heard it called the Death Snake, which is more apt as your back has seized by then. Everyone was shuffling, young and old with sore backs. I kept thinking of the elderly gentleman with the frame and tried not to complain.

 

Then as you finish the Death Snake, everything happens so fast, the security checks, the policemen checking your bags. I suddenly don’t feel ready. You are climbing the steps into Palace where the Queen is resting and it’s beyond anything you will ever see. The quietness is almost heavenly.

 

While the Hall is bathed in this bright, golden light, I can’t help thinking about how cold the walls look. Everything is a leveler in death.

 

I take in the Beefeaters, the Foot Guards, and find that I am walking on red carpet. The crown is dazzling…and the coffin seems so small.

 

Then I am there…so many thoughts flying in my head, and I remember to say Thank You. I bow my head, overcome with emotion. Grief has many triggers.

 

I spent the rest of the Saturday, processing it all. I can’t believe we did it. And yes I would do it all over again.

 

On Monday 19 September, it was the final chapter and the day of the funeral. We went to the Mall to pay our last respects to the Queen, as she left Westminster Abbey for her final journey to Windsor. This was a day not about queues but about crowds, where throngs of people gathered. We were a congregation.

 

The funeral service was broadcast onto the Mall by radio from Westminster Abbey and people shared their phones so we could also watch, as not everyone had phone service. It reminded me of people who said that when they watched the Queen’s coronation, they were huddled around a small tv.

 

It was all glorious and sad. The crowd sang God Save The King.

 

It will be a long time before we have a Queen again, Kings are now before us.

 

The Lionesses Inspiring Us All

 

 

 

 

 

 

What a moment for women’s football in this country, what a moment for women’s football globally, what a moment for women’s sport, and what a moment for women everywhere. There is only one story right now. The England women’s national football team, also known as the Lionesses, did it last night and brought football home, securing the nation’s first major trophy since 1966. Captain Leah Williamson said she believes the win has inspired “change of the best kind”, while the Queen hailed their historic win “an inspiration for girls and women today, and for future generations”.

Last night change happened in real-time and this win is also about purpose, equality, and equal pay for equal work, which all come under the umbrella of corporate social responsibility. The Women’s Super League (WSL), English football’s top domestic competition, is one of the most competitive and professional in world football, however, the salary in the WSL can be as low as £20,000 per year in some cases. The average yearly salary in the WSL is said to be £30,000. Some players are even being reportedly “priced out” of playing professional football due to the low starting wage and lack of opportunities.

England right-back Lucy Bronze, considered one of the best players in world football, makes an estimated £200,000 a year from club football and has signed endorsement deals with brands like Pepsi, EE, and Visa. She is set to join Barcelona after her Manchester City contract expired over the summer. While Gareth Bale was reportedly paid up to £600,000 a week while at Real Madrid; six-figure weekly wages are commonplace among the elite men’s players. The highest-paid male footballer according to Forbes, is Lionel Messi, who earns £62million per year before endorsements. There is clearly a wage gap when compared with men’s footballers.

Former England international and BBC pundit Alex Scott reprimanded Premier League clubs who refused to host women’s Euros matches this summer and explained live on-air after BBC One’s full-time coverage how difficult it had been to convince men’s Premier League clubs to agree to host matches when the competition was being planned back in 2018.

She said, ‘Let’s just remind as well, back in 2018 we were begging people [Premier League clubs] to host games in their stadiums for these Euros and so many said no’ and powerfully added, ‘I hope you’re all looking at yourselves right now because you weren’t brave enough to see the vision… I’m not standing up at corporate events in front of sponsors anymore begging for them to get involved in the women’s game, because you know what? If you’re not involved, you’ve missed the boat, you’ve missed the train. Because look at this… it has finally left the station and it is gathering speed.’

Over the next few days, we will see brands and football clubs climbing on the bandwagon, wanting to be part of the Lionesses’ success and the sudden success of women’s football. While these deals will be welcome because they will make a difference to the sport and the players, as the investment will be needed to keep the momentum going, a lot of it will be corporate publicity spin and hype.

Many will be getting on board only for the PR and not because of passion, belief, or real purpose. These types of brands and sponsors won’t stay the course, because they will be using women’s football as a fix, to push out their brand and make themselves look good. Especially, if these corporates have internal challenges and do not have enough diversity or inclusivity within their own organizations, they will be called out for greenwashing.

 

 

 

 

Corporate Social Responsibility Is Not Public Relations

A reminder of why this book is important and relevant to your business, and your work.

 

Elena Fernandes, The Supermodel Who Works To Fund Her Charity Work

 

I don’t always get time to write about the things I am up to and the people I meet, but I could not let this event I did for Bridge India, slip by, when I interviewed, supermodel, actress, social media influencer and philanthropist Elena Fernandes. Why? Well, it wasn’t just because Elena so charming to interview, but completely candid, interesting, and thought-provoking. The evening, Elena inspired us all in the room with her heart and passion.

Elena was born in London to a Peruvian mother and Indian father. She still lives in London, and today is a globe trotter, working out of London, Dubai, Mumbai, and New York. Elena’s impressive career started with a 12-page editorial for Vogue India, has graced the front covers of big magazines from Vogue, GQ, and Harper’s Bazaar and has been featured in advertising campaigns for well-known brands such as Adidas. Elena is leading the life, that some of us probably dream of – walking the red carpet, attending the British Fashion Awards, Cannes Film Festival, as well as the fashion week schedule.

And there’s something for Bollywood lovers too, Elena has a flourishing film and tv career, with her first role was with Dharma Productions’ “Kapoor & Sons” and has since starred in Housefull 4 and Jawaani Jaaneman. Her starring role in ‘Cheat India’ was well received and is currently in talks to appear in multiple big budget film projects in India and abroad.

Elena has beauty and brains, holding a Law degree from Kings College, University of London, and is very proud of her philanthropic work.

One of the things that struck me about Elena before I got to meet her, was all the different roles that she had, which got me thinking…most of us think when we are growing up that we want to be a lawyer, a teacher, a nurse, doctor – it’s just one thing. I was curious and my first question to Elena was “when you were growing up, did you say, I want to be whatever I want to be?” and her answer was “Yes”, she explained that she believed that we all can be who and what we want to be, irrespective of what age we are, and that we are constantly evolving.

My interview with Elena criss-crossed a whole host of topics from the challenges she has faced to her proudest moment, and what it was like working in Bollywood. We also chatted about whether the modelling industry has really changed to be inclusive and diverse. My takeaway is that colour still matters and while there has been some shift in thinking, a real change of mindset is needed for inclusivity and diversity to become normalised in this fickle industry.

I really wanted to explore Elena’s philanthropic work, which is very important to her, and she has set-up your own charity, iAmChange, which looks after stray animals in India. Elena’s passion really comes through when she talks about her charity work and the causes close to her heart. She told us that she worked to fund her charity work and causes. That’s what drives her.

I wanted to know who was inspiring Elena right now and I loved her answer, it was fresh and honest, it was a simple, “Me.” It was pure. It made me realise we should all be able to say that, but we don’t allow ourselves to acknowledge how far we have come, what we have done or the wins that we have had in our lives.

The final bit of wisdom that Elena gave us is if people try to put you down, question your dreams, your success, or just give you any negativity, “Remember it is their problem, not yours.”

 

New Client: Neuropad®

 

This week from 13 to 19 June 2022, is Diabetes Awareness Week and we are working with Neuropad, a revolutionary 10-minute pain-free screening test for the early detection of diabetic foot syndrome, a condition that can lead to serious complications such as foot ulceration, and amputation to raise awareness about this condition. Foot complications are the most feared of all the complications of diabetes, however, alarmingly, 30% of people with diabetes are unaware that foot complications are common and serious if detected late. Another sobering statistic is that the five-year mortality post-amputation is worse than most common cancers and much higher than breast cancer.

Nerve damage to the feet is a common complication of diabetes, but often goes unnoticed. Neuropad helps solve this problem with a simple colour change test, that provides an early warning sign. Neuropad believes in ‘prevention is better than the cure’ and is supported by the Paula Carr Diabetes Trust and has also recently been recommended by the National Advisory Panel for Care Home Diabetes (NAPCHD) in its new national guidance for care home operators and their staff. Neuropad doesn’t need a healthcare professional to apply the test and people can easily do the test at home unaided.

The NAPCHD new national guidance has been created by an eminent panel of UK healthcare professionals led by Professor Alan Sinclair FRCP. The panel included Professor Gerry Rayman FRCP, MBE, a well-known and respected expert in diabetic foot disease and pioneer of the Touch the Toes Test (TTT) for the detection of sensory neuropathy, which is a complementary test to Neuropad. The new guidance recommends care home staff to screen residents with diabetes at risk of developing peripheral neuropathy with Neuropad in conjunction with the TTT. Half of all people with diabetes may develop peripheral neuropathy, including peripheral autonomic neuropathy. Often complications develop before treatment starts and early identification of possible problems is an advantage, allowing interventions to start early.

Prof. Sinclair, Internationally and Nationally Recognised In The Field Of Diabetes In Older People, World Health Organization-recognised Expert In Diabetes says, “Neuropad offers the opportunity to test for the early signs of distal neuropathy which is an important risk factor for diabetic foot disease. In people with diabetes who because of moderate to severe frailty, dementia, or sensory deficits affecting the eyes or hearing, the Neuropad test provides an assessment of nerve function that does not require verbal input from the individual being examined. As such, it can be seen as a complementary test to other more established tests of neuropathy.”

UK government data – published by the Office for Health Improvement and Disparities – looked at the three years leading up to the pandemic. It found 13 out of 135 local areas in England had significantly higher rates of foot amputations. It is believed up to 80% of foot amputations could be avoided with better care.

The charity Diabetes UK has stated that these figures were “incredibly concerning” and the figures “shined a light on the scale of the crisis facing diabetes care.” It warned access to support was likely to have become worse during the pandemic. A recent report by the charity said lives would be needlessly lost because of disruption to services over the past two years.

80,000 people in England have a foot ulcer each year and 8,000 lose a limb because of diabetes. These types of amputations are a sign patients have not received adequate care, as poorly controlled diabetes increases the risk of foot ulcers and infections. It costs NHS England £1.1 billion in direct medical costs alone. Neuropad believes it is a ticking time bomb, which gets worse each year by between 15% and 20%.

The Paula Carr Diabetes Trust is an independent charitable trust supporting people in Kent & Medway living with diabetes. It has been using Neuropad in its centers, where diabetes specialists provide integrated care, treatment, screening, and health education for people living with diabetes in their areas.

Gary Fagg, MBE, Chairman of Trustees at the Paula Carr Diabetes Trust says, “If you have diabetes your feet need special attention because diabetes can reduce the supply of blood to your feet and cause a loss of feeling. People may not notice that they have lost the feeling in their feet so there is risk that a minor injury could develop into serious complications, including amputation due to gangrene. This is where Neuropad comes in, a simple pain-free patch test for the feet, will help people avoid and detect any problems early on. The COVID-19 pandemic has affected people being seen in time by the NHS and at the Trust we are seeing a rise in unnecessary amputations. This is another pandemic! We fully support Neuropad, a test that people can do at home.”

John Simpson, CEO Neuropad says, “Look at these dreadful statistics – 80,000 people in England have a foot ulcer each year and 8,000 lose a limb because of diabetes! Neuropad has the potential to be a real game-changer, as the early detection of foot ulcers will allow treatment to start quickly and consequently will have the potential to have positive economic benefits too. The Neuropad test will go towards helping to provide the highest possible standards of diabetes care and level the playing field in terms of health inequality as it is so easy to use.”

There Is Nothing Like The Royal Air Force

 

I have to say since I founded Serendipity PR and Media, I have had the privilege to meet some inspiring people, attend great gatherings, international travel for client work, speak at events featuring great minds…and I think on Friday 18 March, is one of my best moments. As you can see here, I was delighted to have been photographed with the Royal Air Force (RAF) at the Women in Conversation (WiC) event that I was moderating for Asian Voice newspaper.

It was the first WiC event, after a two-year hiatus due to the global pandemic, and there is a lot of time to make up for, as since 2019 the work on equal pay for equal work or for more diversity of the boards of companies has been stalled. This WiC event was back, bigger and bolder, with a strong panel that included acclaimed British singer songwriter, Rumer; award winning celebrity jeweller, Sam Ubhi, and Sahera Chohan, a business coach who was a TV presenter. We also heard from Group Captain Joanne Swainston, who spoke about some of the strides that have been made in the RAF towards diversity and inclusion.

The conversation we had struck a chord with the audience, and you always know it is a good event when the questions keep coming.

I think I also need to mention that having the RAF associated with the event was tremendously special. When I mentioned to people prior to the event that the RAF were supporting it, people were immediately in awe and impressed. It reinforced the idea to me how respected, trusted and loved the RAF is to many. Especially in this day and age, when sadly there are few organisations that we can truly say that we trust and hold in high-regard…but the RAF is one such institution.

Book, Corporate Social Responsibility Is Not Public Relations Shortlisted

This has been a good news week and humbling set against all the devastating news that is happening in Ukraine right now. The book, Corporate Social Responsibility Is Not Public Relations, which was published in 2021 has been shortlisted by the UK Business Book Awards.

It is such a proud moment for me and the book, for it to be acknowledged and to be shortlisted, alongside a strong list of books and authors.

There are 15 global interviews in this book and I was lucky to interview these brilliant minds, as their wisdom and knowledge makes the book. I was also incredibly lucky to have environmental journalist, Lucy Siegle write the foreword for the book, which gives it context.

When I was writing the book, we were going into a global pandemic and I had no idea at that time, how much the pandemic would influence the book. COVID-19 has accelerated the need for corporate social responsibility (CSR) and put it high on the agenda for all types of businesses and sectors. Now more than ever, it is important for all organisations to have authentic CSR at the heart of both their business strategy and brand.

There is also a special chapter on India within the book, which for me is an important part of the book because we can learn so much from the East. In this chapter, I have interviewed an Indian Yogi, who talks about CSR and mindset, and that CSR is a shift in thinking for all entrepreneurs, CEOs, and business leaders, across all sectors and regions.

On a personal note, this book has been an achievement, because when writing it, I had just lost my mum. At that time I had this block in my head, where the words did not make sense. I now realise, that I was writing through grief.

I feel like a winner, and I have no fingers crossed. My hope now is that more people buy the book so that we can make the changes that this planet so desperately needs.

 

Women in Marketing Awards 2022: Serendipity PR Awarded A Commendation For Storytelling

 

Last night I was at the Women In Marketing  (WiM) Awards, which was back after a two-year break due to the global pandemic and it was a brilliant affair, filled with lots of good people, particularly women doing remarkable things. Breaking stereotypes and making change.

I was shortlisted in the Storyteller category and was awarded a commendation.

I am very proud to be acknowledged as the stories I write and the podcasts I do are always about corporate social responsibility, climate change…things that matter.

The Chartered Institute of Marketing (CIM) Central London team recognised a need for women in the industry to be acknowledged, celebrated, and empowered to fulfill their potential. This led to the setting up the first WiM event to coincide with International Women’s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding, and diversity in marketing, with the purpose of provoking discussion and inspiring women in the industry and the wider business community.

The popularity of the events led to the introduction of the first WiM Awards in 2010, where past award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Unilever, Diageo, IPG, SAP, Live Nation, and WPP.

Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone, HPInc, and IPG. And the support of some very special individuals: Gail Gallie, co-founder of Project Everyone, Sarah Speake, Daryl Fielding, Antonio Lucio, and Heide Gardner. WiM has evolved over the past decade, and now serves a global network of influential individuals across the sector.