Ethical Consumer Week is returning for a second year and I am pleased that I will be part of the week, running a session about corporate social responsibility (CSR), based around my book, Corporate Social Responsibility Is Not Public Relations, and I will be joined by social founder, James Thirlwall, founder of animalltea, an ethical tea company.
This year, Ethical Consumer Week will be looking at what it will take to bridge the gap? How can businesses, governments, and consumers work together to make the change required? And what might a fairer, more equitable world look like on the other side?
What’s special about Ethical Consumer Week is that people can sign up and pay what they feel for their tickets for each event.
In the session, I am hosting with James, entitled, How to put CSR at the heart of your company and maximize the business benefits? We will be discussing how now, more than ever, it is important for all types of businesses to have authentic CSR initiatives that are not a publicity spin. Research shows that CSR improves long-term business performance and that consumers are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!
CSR is a critical part of a company’s performance and reputation. In this webinar, you will learn how to incorporate CSR values into a business strategy and brand. You will also understand the difference between CSR and PR. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, benefitting your business, employees, customers, and investors.
James will be sharing his insights about starting an ethical and purpose-led brand. James launched animalltea during the global pandemic and has CSR baked into its business strategy. animalltea is a UK speciality tea company that uses 100% of its net profit to fund wildlife conservation. All its teas are pesticide-free, organic or biodynamic, and what’s special about this brand is that it exists to protect wildlife, supports sustainable farming, and wants to inspire a love of nature in our communities – all through tea.
We’re not on track to meet global emission reduction goals and we need everyone on board to make the impact needed. This includes all types of businesses. CSR is the future of business, and it is the time for all types of businesses to have CSR as the lifeblood for all their customers and employees.
Click here for more details about the session and how to book, and we hope to see you there!
Here’s a link to know more about my book, Corporate Social Responsibility Is Not Public Relations