It’s All About The Hashtag – Using them in your posts is a must if you want more people to see your visuals. They enable others to find you, even if they’ve never heard of your brand before and you will be able to reach a larger audience, increase content exposure and open doors for new connections to be made.
Two cool apps to use to help find which hashtags are trending in your niche are – Hashtags.com and Hashtagify.me. Through these apps, you can discover the highest rated hashtags, how many posts are currently using them and see examples of how they’re being applied.
Look at the hashtags your influencers’ and competitors are including in their posts. Find out what’s working by viewing the level of engagement they’re generating.
Instagram Stories – Is one of the platform’s newer features, where brands are now able to ‘go live’ to get their message out using video on the platform. A recent study revealed that people will watch live videos longer than one that has been prerecorded. These personalised expressions can create memorable experiences that will help separate your brand from competitors. Try to be the first to report breaking or trending news by broadcasting it live on Stories.
– Know when to post your content, because by posting your images at the right time, it will help boost engagement with your followers. Hootsuite recommends posting on Instagram between 12pm-1pm, Monday-Friday. Instagram has its own business analytics tools to provide insight into when your followers are most active online.