During lockdown and our changing world, I have been keeping myself busy with writing and podcasts, not just listening to them, but being fortunate enough to be invited on to various shows to share my stories.
Both shows are hosted by great podcasters who have the mastery of asking great questions and importantly, good listeners, knowing just when to come in to ask that timely question.
Podcasts are great for sharing knowledge, experiences and stories with a wide audience. You can listen to podcasts about politics, business, cooking and more; the options are endless. Data shows that two million podcasts are registered by Google.
According data released from Buzzsprout, Latino podcasts are flourishing due to the large number of Spanish speakers in both the US and South America, with Chile in the lead with a podcast growth rate of 85 percent; followed by Argentina; then Peru and Mexico. The country with the fifth-highest rate is China; and I know that in India, podcasts is a growing market.
While in the UK, 12 percent of adults listen to at least one podcast per week and are the most popular among millennials (21 percent) and only five percent of Baby Boomers have caught the podcast bug.
Other research by Music Oomph shows that brands that advertise products and services during business podcasts have a 14 percent lift in purchase intent! There is plenty of research on customer behaviour proving that podcasts impact brand lift.
Other interesting podcasting statistics on customer behaviour:
- Brands that have ads in podcasts about society and culture are most likely to have a 9.2 percent lift in purchase intent.
- Brands that advertise in news and politics podcasts are most likely to have a 12.8 percent lift in purchase intent.
- Brands that advertise in comedy podcasts are most likely to have a 7.3 percent lift.
- Brands that advertise in sports podcasts are most likely to have a 9.3 percent lift.
According to Forbes – 36. 39 percent of US small and medium-sized businesses owners are podcast users and 65 percent of them listen to podcasts weekly, according to 2018 podcast listenership stats.
So, if you happen to be looking for something to listen to…give CurryUp StartUp Podcast and the #365FirstChallenge a try.