Posts

Why Local News Still Matters More Than Ever

 

Local newspapers are something we often take for granted, yet they play a crucial and increasingly irreplaceable role in the life of a community. They foster cohesion, provide essential local information, hold local government accountable, and support local economies. More than that, they help build a shared narrative of place, offer a platform for diverse local voices, and encourage deeper civic engagement by keeping residents informed about the issues, stories, and decisions that shape everyday life.

This is why, for the last two years, we have been working closely with our local newspaper, the Enfield Dispatch, alongside the grassroots organisation LocalMotion Enfield, to help connect the many different communities across the borough. Our shared goal is to shine a spotlight on the positive stories unfolding around us. Stories of individuals, initiatives, creativity, and resilience that help local people feel proud of their area and of the neighbours they share it with. At a time when divisive narratives can so easily dominate national discourse, celebrating local connection has never been more important.

During this partnership, our presence in the newspaper has grown from one page to two. The second page is dedicated specifically to young voices and youth action, ensuring that young people are not only represented but truly heard. We have also welcomed a resident political cartoonist whose illustrations comment on local and national social and political issues with sharp humour and insight. Additionally, we now host a regular column written by people living with disabilities, providing a vital space for perspectives that are too often overlooked in mainstream media. Together, these pages aim to be inclusive, empowering, and rooted in authentic storytelling that strengthens community identity.

Insights repeatedly show that audiences place a higher level of trust in local news sources than in national media. This trust stems partly from familiarity, where readers often recognise the journalists, understand the context, and see their own lived experiences reflected. Local outlets can offer nuance, explanation, and relevance that national coverage simply cannot replicate. This makes it far more difficult for misinformation to take root. A thriving local news ecosystem is, in many ways, the first line of defence against disinformation, helping to build an informed citizenry that is less susceptible to manipulation and more willing to participate in civic life.

Sadly, the ongoing decline of the local news industry, driven largely by financial pressures, threatens all these benefits. This is why, here in Enfield, we are committed to making the most of our trusted and much-loved community newspaper.

The Stakes Are High – Why We Need To Invest In Local Media & Journalism

The stakes are high. The future of news reporting will not only shape our communities and conversations but also influence the very fabric of our democracies. The stories we tell, and the collaborations we forge during challenging times, will be key. At the heart of this is the next generation—how we can support them in better understanding where the world is headed and how they can make a difference. This is why my work with LocalMotion Enfield, a grassroots movement dedicated to empowering communities across our borough, is so crucial.
LocalMotion Enfield operates in a variety of ways, including a media partnership with our local newspaper, The Enfield Dispatch. This collaboration raises awareness of local projects, issues, and community initiatives.
But it doesn’t stop there. Our work is forward-thinking and dynamic, giving young voices a platform and nurturing the next generation of journalists. By doing so, we’re helping combat misinformation and ensuring that these future storytellers are equipped to share the truth.

Serendipity PR Sponsors GFA Enfield Under 12’s Tigers

When you run your own business, there’s really nothing like having the joy, the passion and the freedom – the freedom to choose who your clients are, how to define your brands, how you want to work and do business, and what you want to support.

I believe it’s always good as a business to be philanthropic when you can and put back into our communities.

So, sponsoring my son’s football team for his local football club, GFA (Grassroots Football Academy and Football Club) Enfield this year was a no brainer. It gives me a great sense of joy and pride, not just as a mum, but as an entrepreneur; a woman in business. There’s such a good feeling of being able to support a local sports project, which brings children together.

GFA Enfield is set up by two FA qualified coaches, gives children the access to football in their own environment irrespective of their age, gender, physical condition or background. It helps them to build their social skills, understand about working as a team, builds their confidence – all while playing football.

On Sunday 9 September, my son’s team, the GFA Under 12’s Tigers got their new kit and won their first match, 6:2. The team played with flair, heart and determination; and of course with a little bit of serendipity magic!