Corporate Social Responsibility is Not Public Relations

Corporate Social Responsibility is Not Public Relations

Corporate Social Responsibility Is NOT Public Relations

While we have all been navigating these strange and channelling times, I wrote my second book, Corporate Social Responsibility is Not Public Relations published by LID Business Media, who are the fifth largest business book publishing house in Europe. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.

It contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. The foreword is by environmental journalist, Lucy Siegle.

Written during the global pandemic and set where the world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests and explosive conversations about diversity, and inclusion. The interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.

by Sangeeta Waldron

I have included a special chapter on India, as for too long the west has not given enough credit to the developing world for its commitment to CSR and sustainability. Yet, in 2014 India was the first country in the world to introduce a CSR law. In this chapter we discover some of India’s pioneering brands who have been driving change for over the last 100 years. I have interviewed, Nandhiji, an Indian Yogi, who shares his wisdom about Yoga and how it stimulates a mind-set for sustainability. After all Yoga has been India’s gift to the world and is now a United Nation’s initiative.

It is both a timely and relevant book, and one that will stand the test of time as this is a topic that will continue to be high on the business news agenda. At the start of 2021 we have already seen Prince Charles urge businesses to invest in the health of the planet and people when he launched a sustainable finance charter backed by several international institutions; new President Biden opt back into the Paris Climate Change Agreement.

CSR is now considered a critical part of a company’s performance and reputation and the book provides a clear outline of why and how to execute it, not just as PR. My book provides understanding and advice on how to align your CSR with your PR for greater credibility and business benefits.

The book is available online from all good book-stores including WHSmith; The Book Depository; Hive; Waterstones; and Amazon.