While we have all been navigating these strange and channelling times, I wrote my second book, Corporate Social Responsibility is Not Public Relations published by LID Business Media, who are the fifth largest business book publishing house in Europe. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.
It contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. The foreword is by environmental journalist, Lucy Siegle.
Written during the global pandemic and set where the world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests and explosive conversations about diversity, and inclusion. The interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.