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Asian Giants

 

What a thrill to be included in this year’s Asian Giants, a publication that recognises British Asian women of influence who are making a difference; which is produced by Asian Voice newspaper/Asian Business Publications.

It’s empowering to be alongside these talented women. In my story I mention my mum, who ran her own business in the late 70’s. At that time when my mum opened her wool shop in North London, people came in to tell her that they would not buy from her because she was not white and they did not like Indians. Needless to say my mum won them over, becoming their trusted confidante where all her customers would confide in her. Where at Christmas time they would come to the shop for sherry and mince pies.

My mum taught me to be creative, trust my instincts and not to give up, because you can make change.

The PR Knowledge Book

For the last six months I have been beavering away and as a result, I know have some exciting news…I have just published my first book called, The PR Knowledge Book, published by BEP Publishing. My book arrived yesterday 13 August and it felt and still feels wonderful to hold.

I have written the book for a global audience, using my international client case stories and insights. The PR Knowledge Book is for anyone, irrespective of where they are in the world—student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on their PR journey or someone just plain curious about what it all entails.

The book covers everything within the world of PR – from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

I have made sure to tackles hot topics from diversity in the newsroom to fake news. There’s also a chapter dedicated to how small businesses can go global and how serendipity can make your brand grow.

I am very proud that The PR Knowledge has already received advance praise from industry leaders world-wide and includes – Jérôme Chouchan, Godiva Chocolatier, President, Japan, South Korea, Asia and Australia; Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload; Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner; Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas; Erik Korsvik Ostergaard, Leadership Advisor, published author and guest lecturer at The Copenhagen Business School; Jill Totenberg, CEO, The Totenberg Group, New York; Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India; Tom Seabrook, Commissioning Book Editor, Jawbone Press; Malcolm Stern, Co-founder and Director of Alternatives London; Raja Majid, Las Vegas Entrepreneur; Rusen Kumar, editor-chief, India CSR Network; and Asian Voice Newspaper.

Below are just some of the endorsements:

Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”

Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas says, “Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”

With US employment for public relations specialists expected to reach 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department, it makes The PR Knowledge Book a timely read.

I hope if you do choose to buy a copy of The PR Knowledge Book, that you enjoy reading it, as much as I enjoyed writing it. The book can be bought from various online platforms including Amazon or the publisher’s website.

One last word…I have always wanted to write a book, since I was 10 years old, 40 odd years later, it shows that dreams can come true!

 

 

Last Month’s India Britain Trade Expo, Makes The News

Last month’s India Britain Trade Expo that took place at the Queen Elizabeth Centre was a hub of conversations, exchange of ideas and strong connections; and we were delighted to receive this coverage the next day in Asian Voice newspaper featured here. The bottom line from the Expo is that India is an important trading partner for the UK and there’s a lot of opportunities to explore. Businesses here and in India are ready to trade!

We were pleased to have not just our Deputy Mayor, Rajesh Agrawal at the event, but also Arlene Foster, leader of the Democratic Unionist Party and one of the most influential women in politics right now.

The ‘women in business’ session that I moderated with four other women – Penny Power, OBE; Kamel Hothi, OBE, Dr. Priya Virmani; and Shanu Hindhuja was powerful. Each of the panellists spoke about their own journey and experience. They were all exceptional storytellers, which is why this session was so powerful. Stories have the power to engage us, connect with us and inspire us. There is nothing like a good story.

One of the main points that all the panelists agreed upon and spoke about in detail – is that men are integral to the conversations to end gender inequality — and to do that we need everyone to be involved. This is the same premise of the “HeForShe” campaign launched by the United Nations in 2014 by the actress Emma Watson, who said at the time, “We want to try and galvanize as many men and boys as possible to be advocates for gender equality. And we don’t just want to talk about it, but make sure it is tangible.”

Image Credit: Asian Voice, Newspaper

India Britain Trade Expo On 12 March, London

I am looking forward to participating at the India Britain Trade Expo on 12 March 2019, which takes at the Queen Elizabeth Conference Centre in London, where I am moderating a ‘women in business’ session.

I will be joined an illustrious line-up of inspiring women that includes entrepreneur Penny Power, OBE; British banker and financial adviser Kamel Hothi, OBE; journalist and founder of the children’s charity Paint Our World based in India, Dr Priya Virmani; and leader of the Democratic Unionist Party and politician Arlene Foster.

Together we will be exploring the challenges that women in business face both here in the UK and in India; are these challenges the same; what are the solutions and importantly each of the women speaking will be sharing their own experiences and stories. It promises to be an interesting and spontaneous conversation.

The backdrop to this session, is the India Britain Trade Expo, a timely event with Brexit looming, particularly as India is the world’s fastest growing trillion-dollar and poised to become the fifth largest economy overtaking the UK by 2019 according to the IMF. The wealth of opportunities for both countries to benefit from each other is enormous.

This one-day action packed event is being supported by the House of Lords, with a delegation from the Indian High Commission and is set to be one of London’s biggest trade events focused on India, where Rajesh Agrawal, London’s Deputy Mayor for business will open the Expo.

This is an event for anyone who wants to expand and go global. It will be here where conversations will happen and partnerships created. Tickets and information visit http://www.indiabritainexpo.com/ or call +44 (0)20 3693 1940

 

 

Woman At Work: #Backtoschoolweek

 

In June this year I was delighted to be approached by the Indian women’s magazine, Woman At Work for an interview about my background and career. It’s a magazine for the working woman, where in India, women constitute to more than 30% of its workforce. Working women here, have made their presence felt across sectors and professions. Woman At Work magazine is a first-of-its-kind professional magazine and with a digital platform for talented women at work in India, which launched in 2015.

The magazine aspires to go beyond the conventional domains of home and family management, instead showcasing the different aspects of an everyday career woman. Perhaps quite understandably and to be expected, within a year of its launch, the magazine reached more than 300,000 readers across India; showing how ready people were and are for – Woman At Work.

The questions asked were really thought-provoking and made me take stock of my diversity and cultural heritage. It was a great personal exercise for me to do – a chance to reflect and actually be proud of myself of how far I had come and all what I had done. Sometimes we can be really focused on providing others with encouragement and support that we can forget to do the same for ourselves. Or perhaps, we are moving from one task or challenge to another without a chance to stop and take stock, to realise how far we’ve come and to congratulate ourselves for what we’ve done.

So, it was a lovely surprise to see the magazine, which arrived through my letter box last week, during #backtoschoolweek

A great start to my new term!

 

2017 Throwback, Ending With The Mayor of London

Serendipity PR has a big wonderful year, full of opportunities and special moments and with the New Year’s around the corner I wanted to share my gratitude for those who made my journey at Serendipity PR joyful…from the new website and the ‘Serendipity’ rebrand; the new friendships, clients; the travel; the love of old friendships and family.

 

But it was closing the year with the invitation to speak alongside the Mayor of London about running a business in the Capital and about being a woman in business. It was an incredible moment for me, as I took my CEO – my ten-year-old son, because he always gives me good business advice. The moment got even better when I thought I would mention my son in my speech and the Mayor then gave him a shout-out in his opening and also gave him a lot of time.

And just on being a woman in business, the Mayor has launched a new initiative called #BehindEveryGreatCity – 2018 marks the centenary of the first women winning the right to vote in the UK.

Throughout 2018, #BehindEveryGreatCity will celebrate London’s role in the women’s suffrage movement, mark the progress that’s been made on women’s equality over the past 100 years and take real action to tackle gender inequality in London.

Happy New Year!