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Status Row And The Talisker Whisky Atlantic Challenge

 

It is always good news when you can reveal a new client, but it is even better when you can announce a new client, who is making a difference and is big on purpose…and I am delighted that Serendipity PR is working with three female rowers, Caroline, Jess and Susan, who together are Status Row.

Status Row is participating, as the only trio female rowing team in this year’s well-known Talisker Whisky ​Atlantic Challenge, the premier event in ocean racing and the world’s toughest challenge – 30 crews from around the world competing to cross 3000 miles of ocean, powered only by their own strength and determination.

If that wasn’t a mission enough?!, Status Row also want to break the world record both for men and women, and plan to row across the Atlantic in 50 days! The current male record is 51 days and for women it is 60 days.

​Status Row are rowing for the highly-respected charity the​ Marine Conservation Society and want to raise awareness about the plastic pollution affecting our seas, oceans and marine life. Status Row have always been committed to the issues surrounding sustainability and the environment. They really want to make a difference to the planet.

By day, Caroline, Jess and Susan are London office workers, who came together as rock climbers. They are now being trained by Olympic rower, Guin Batten. They have their boat and will ​set sail this December and are looking for sponsorship, to raise as much money for the Marine Conservation Society and have got off on to a good start and been supported by businesses and individual supporters; which ​includes business woman Deborah Meaden, who is also on the BBC TV show Dragon’s Den.

Right now, it is estimated 12.7 million tons of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute. Sadly, and disturbingly, this plastic is turning up in every corner of our planet – from beaches, to uninhabited Pacific islands. It is even found trapped in Arctic ice.

Our oceans are slowly turning into a plastic soup and the effects on ocean life are chilling. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales.

Plastic is now entering every level of the ocean food chain and even ending our plates, which why what Status Row is doing is so important and there is a big Return on Investment for companies who sponsor them, as your logo will be on the boat and will be seen by a global viewing audience, giving a brand international reach and brand association as the official broadcast partner is The National Geographic.

Crucially, it will also mean that your company will also be part of this great sustainability awareness campaign to rescue our oceans and marine life; and is also why Serendipity PR has also decided to be a sponsor.

Like everyone, we have all watched Sir David Attenborough’s Blue Planet and this is a topic high on the news agenda and in the public consciousness. Let’s act together and get behind Status Row. For sponsorship opportunities drop me a line at sangeeta@serendipitypr.co.uk

 

It’s March!

It has taken me three months to get down to writing this post…three months into this year and that’s because so much has been happening since we started 2018…from bringing two like-minded organisations together to create and launch a library in the City of London; to being invite back again by the Mayor’s office to speak about being a London business and the need for diversity; to helping a client participate in a London China expo to working on some exciting launches including the media campaign for a business book called The Responsive Leader written by an influential thought-leader, Erik Korsvik Østergaard, who is making waves with his new book.

While all this has been going on we have had the #Metoo and #TimesUp social media campaigns have gone viral and as I write, we are heading towards International Women’s Day (IWD) on 8 March.

Findings from reports tell us that gender parity is over 200 years away; which is why there has never been a more important time to keep motivated and #PressforProgress – this year’s IWD theme. There is a strong global momentum striving for gender parity.

To help mark this day the FSB is raising the visibility of role models for women entrepreneurs with an international digital campaign called 100 FSB Women. As part of this initiative Serendipity PR is actively supporting the FSB Women’s London network; and we have helped source one of its speakers and organised a free business book for attendees. This special book is called Read My Lips by Swedish TV personality Elaine Eksvard, published by our client, LID Publishing. Wouldn’t life be easier if we could get people to listen to us in every situation? This book teaches us how to persuade our listeners, be professional and personal, without being private. Eskvard is best-selling author of Ruling Technique, Living Power and Talk Nice.

I will end with this wonderful comment from Helen Mirren who was speaking about #MeToo and #TimesUp to The New York Times and said, “It’s an amazing moment isn’t it? I’ve never wanted to be younger than I am, but the only thing that makes me think God, I wish I was 18 now, is 18 year olds are coming into a very different world.”

 

 

The Boss That Helped Shaped Me

 

We all have bosses that shape us in one way or another and Dame Helen Alexander was a boss who taught me that it was possible to be kind, thoughtful and a leader at the same time. The BBC’s obituary sums up Dame Helen beautifully.

 

I had the pleasure and privilege of working directly for Helen when I was appointed the first in-house Global Communications Director for The Economist Group in 2000.

 

I have lots of Helen stories and memories but perhaps the one that’s stayed with me over the years and the story I often tell is when I met Helen for the very first time when she interviewed me for the role. Her office was on the 13th floor of The Economist building off Jermyn Street. The building was imposing for the likes of me and like everyone going for an interview I was nervous.

 

Helen interviewed me early on a winter morning and I remember when I got out of the lift Helen was waiting to receive me at the lift…and after my interview she escorted me back to the lift, waited for it to arrive and saw that I got in okay. That small act made me feel special, that in spite of her busy schedule, Helen had time for me, an interviewee. I remember saying to her as I got in, shaking her hand that if I didn’t get the job, it was still such a pleasure to meet her.

 

It’s always the little things that matter, we remember…RIP Helen

Photo Credit: BBC

International Women’s Day: #BeBoldForChange

 

This year there is so much for us to shout about and our voices to be heard on, from – equal pay, supporting women in business, Trump and more. This year International Women’s Day on 8 March is asking everyone to #BeBoldForChange, urging us all to help forge a better working world – a more inclusive, gender equal world.

We know that progress has been slow and that we need international action to accelerate gender parity. The World Economic Forum predicts the gender gap won’t close entirely until 2186! This is just too long to wait. This 8 March provides an important opportunity for ground-breaking action that can truly drive greater change for women.

There are many initiatives and people doing vital work to help create this needed change, and I had the opportunity to interview Jane Shepherdson, MBE, a leading figure in fashion retail, former CEO of Whistles and prior to that, Brand Director at Topshop. Jane supporting young designers through the London College of Fashion’s Centre of Fashion Enterprise and has helped promote Fair Trade fashion to a wider audience as a Board member of Peopletree until 2013.

Jane is also Creative Advisor to Oxfam and a patron of the charity Smart Works, a service that offers free professional clothing and job interview training to women. I spoke with Shepherdson about her role at Smart Works and what this charity is all about from her perspective. Read the full interview.

Photo Credit: International Women’s Day