I was delighted to see this unexpected book review for – The PR Knowledge Book from Rusen Kumar, founder and managing editor of India CSR Network, India’s largest ethical news platform. Rusen is a respected media mogul in India and well-known in the areas of social entrepreneurship, social journalism and social-economic development.
Rusen has been at the forefront in driving change for not only the vulnerable people in society, but also getting corporates to act differently in India.
You can read his full review here and am hugely grateful for all his support.
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I can’t believe it’s March, I feel as though I have lived the year. Work has been full throttle and it has been exciting.
In January, I started as a visiting lecturer at Coventry University, teaching my book, The PR Knowledge Book to their second year degree students and am really enjoying it. According to The Guardian University Guide 2020, Coventry is ranked as the 15th best university here in the UK, it is the 1st for Overseas Student Experiences, based on student trips abroad from HESA 2017/18 UK data; is 2nd for Teaching Excellence according to the Times Higher Education UK metrics ranking 2017 and was University of the Year for Student Experience 2019, according to The Times and Sunday Times Good University Guide 2019.
Wondering what it is like teaching? Well it’s exhausting, as it demands all your attention and yet inspiring at the same time. It is inspiration to be in a room with the potential next generation of publicists. I am also learning, learning about the future and what will drive the next generation forward.
I have also taken on a few short term client projects and podcasts are popular. I have discovered that everyone seems to have a ‘podcast in them.’ Podcasts are popular because they are an easy-to-consume format for both business and personal topics. This year the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners. A staggering, 80% of people will listen to an entire podcast episode, or most of it, indicating that podcast listeners are very engaged in the content.
I was invited to moderate a panel organised by A Greener Festival for their annual conference. The session was titled, ‘Sustainable Sponsorship, Brands and The PR Greenwash Wobblies!’ and on the panel were Gary Pitt, Alive Activation, UK; Jacqueline Hochreiter, Budweiser Brewing Group; Adam Pearson, O2 and Zac Fox, Kilimanjaro Live.
During the session we lifted the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where do we go from here. It was a great conversation where one of the main takeaways for me – was that brands need desperately need innovation in the sustainability space to allow them to keep making the positive changes that they want to for the planet.
And it is this last line that is going to be a recurring theme with my work this year – making the positive changes that they want to for the planet.
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Thank you for the love you have shown The PR Knowledge Book & Serendipity PR this year and I’m very excited by what’s coming in 2020!
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It has been a busy October, which had a brilliant start with
the launch of my book, The PR Knowledge
Book, at the very glamorous Taj Hotel, London on 4 October, 2019.
I welcomed over 80 guests from the world of business, family and friends…and they say never mix with business with pleasure; it was such a great night that it through this old adage out the window. There were social media influencers in the room, well known people and organisations such as the Born Free Foundation, Asian Voice, Alternatives London, the Bangladesh Caterers Association, Federation of Small Business; Lisburn and Castlereagh City Council, book publishers, award winning chefs, authors and many others. I am so grateful to everyone who attended the launch event to support me and the book!
Many people since have been asking me what was it like having a book launch and the best way I describe it, is the evening went far too quickly and it was like being a bride without a groom!
At the event, journalist and book editor, Tania O’Donnell did
a fireside chat with me about the book, to give guests an insight into the
I am delighted to say that the book has since been receiving
positive media coverage, strong social media engagement and good reviews on
The PR Knowledge Book
is published by Business Expert Press (BEP) and I have written it in an easy
style for anyone irrespective of where they are in the world—entrepreneur,
student starting out in the media industry, home business, small business,
start-up, charity, or any other type of organisation wanting to embark on their
PR journey or someone just plain curious about what it entails.
The book went through a rigorous editorial process by the
highly regarded Professor Don Stacks at Miami University and has received great
endorsements from international business leaders. It has already been bought by
the following UK universities – University of Oxford; London Business
School; University of Edinburgh; University of Bath; University of Glasgow;
University of East Anglia; University of Salford; University of Kent; and
University of Strathclyde.
The book is available to buy on Amazon – UK,
It is also available on the BEP
website, which also allows you to experience the book and sample a few chapters.
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