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My Love of Podcasts!

During lockdown and our changing world, I have been keeping myself busy with writing and podcasts, not just listening to them, but being fortunate enough to be invited on to various shows to share my stories.

I enjoyed sharing my business wisdom and stories and have recently been on two popular US based podcasts shows – CurryUp StartUp Podcast and the #365FirstChallenge

Both shows are hosted by great podcasters who have the mastery of asking great questions and importantly, good listeners, knowing just when to come in to ask that timely question.

Podcasts are great for sharing knowledge, experiences and stories with a wide audience. You can listen to podcasts about politics, business, cooking and more; the options are endless. Data shows that two million podcasts are registered by Google.

According data released from Buzzsprout, Latino podcasts are flourishing due to the large number of Spanish speakers in both the US and South America, with Chile in the lead with a podcast growth rate of 85 percent; followed by Argentina; then Peru and Mexico. The country with the fifth-highest rate is China; and I know that in India, podcasts is a growing market.

While in the UK, 12 percent of adults listen to at least one podcast per week and are the most popular among millennials (21 percent) and only five percent of Baby Boomers have caught the podcast bug.

Other research by Music Oomph shows that brands that advertise products and services during business podcasts have a 14 percent lift in purchase intent! There is plenty of research on customer behaviour proving that podcasts impact brand lift.

Other interesting podcasting statistics on customer behaviour:

  • Brands that have ads in podcasts about society and culture are most likely to have a 9.2 percent lift in purchase intent.
  • Brands that advertise in news and politics podcasts are most likely to have a 12.8 percent lift in purchase intent.
  • Brands that advertise in comedy podcasts are most likely to have a 7.3 percent lift.
  • Brands that advertise in sports podcasts are most likely to have a 9.3 percent lift.

According to Forbes – 36. 39 percent of US small and medium-sized businesses owners are podcast users and 65 percent of them listen to podcasts weekly, according to 2018 podcast listenership stats.

So, if you happen to be looking for something to listen to…give CurryUp StartUp Podcast and the #365FirstChallenge a try.

Get Legally Speaking Podcast – First UK Legal Consumer Podcast Tackling Issues People Want To Know About

It doesn’t matter for how long you have been working in PR, when you gain media success there’s nothing quite like that feeling, and it’s always sweeter when the project you are working on is purposeful – making a difference.

So, it is with great fanfare I can say that Serendipity PR & Media is delighted to be working with legal professional and entrepreneur Hatti Suvari on her new legal podcast, Get Legally Speaking, which launched on 4 November to great success!

Get Legally Speaking is Hatti’s brilliant creation and yet a simple idea. It’s the first UK legal consumer podcast tackling the issues that people want to know about, asking the questions that the public want answers to and stripping down to the facts. Hatti will be speaking to the best UK legal minds on Get Legally Speaking and will cover all issues from divorce, to family law, employee rights, customer rights and yes! Brexit rights of EU citizens.

The first episode is focused on divorce, a big topic for many as we go into Christmas. In this episode Hatti speaks with leading family law barrister Maria Scotland from 5 St Andrews Hill Chambers, London who is joint head of the family team at her chambers, finding out – how to get the divorce process started; how does it work; do both husband and wife have to agree to a divorce; how much will a divorce cost; and how long will the process take.

Hatti is passionate about making UK law easy for people to understand and says, “I come across people daily, who are confused about the legal matters that are affecting them and don’t know where to start. With the Citizens Advice Bureau’s around the country over-stretched, and with their outlets on the high-street reduced, I wanted to do something and Get Legally Speaking is the answer.”

Hatti will be covering a specific topic on each Get Legally Speaking podcast, chatting with the best legal experts, asking the questions that people need answers to in an easy way and speak. Get Legally Speaking is on Buzzsprout and can also be found on iTunes and Spotify.

Apart from running the media campaign for Get Legally Speaking, Serendipity PR & Media has helped shape the branding, the website and creative, including writing all the copy, ensuring brand alignment and the over-seeing of social media.