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Get Legally Speaking Podcast – First UK Legal Consumer Podcast Tackling Issues People Want To Know About

It doesn’t matter for how long you have been working in PR, when you gain media success there’s nothing quite like that feeling, and it’s always sweeter when the project you are working on is purposeful – making a difference.

So, it is with great fanfare I can say that Serendipity PR & Media is delighted to be working with legal professional and entrepreneur Hatti Suvari on her new legal podcast, Get Legally Speaking, which launched on 4 November to great success!

Get Legally Speaking is Hatti’s brilliant creation and yet a simple idea. It’s the first UK legal consumer podcast tackling the issues that people want to know about, asking the questions that the public want answers to and stripping down to the facts. Hatti will be speaking to the best UK legal minds on Get Legally Speaking and will cover all issues from divorce, to family law, employee rights, customer rights and yes! Brexit rights of EU citizens.

The first episode is focused on divorce, a big topic for many as we go into Christmas. In this episode Hatti speaks with leading family law barrister Maria Scotland from 5 St Andrews Hill Chambers, London who is joint head of the family team at her chambers, finding out – how to get the divorce process started; how does it work; do both husband and wife have to agree to a divorce; how much will a divorce cost; and how long will the process take.

Hatti is passionate about making UK law easy for people to understand and says, “I come across people daily, who are confused about the legal matters that are affecting them and don’t know where to start. With the Citizens Advice Bureau’s around the country over-stretched, and with their outlets on the high-street reduced, I wanted to do something and Get Legally Speaking is the answer.”

Hatti will be covering a specific topic on each Get Legally Speaking podcast, chatting with the best legal experts, asking the questions that people need answers to in an easy way and speak. Get Legally Speaking is on Buzzsprout and can also be found on iTunes and Spotify.

Apart from running the media campaign for Get Legally Speaking, Serendipity PR & Media has helped shape the branding, the website and creative, including writing all the copy, ensuring brand alignment and the over-seeing of social media.

Asian Giants

 

What a thrill to be included in this year’s Asian Giants, a publication that recognises British Asian women of influence who are making a difference; which is produced by Asian Voice newspaper/Asian Business Publications.

It’s empowering to be alongside these talented women. In my story I mention my mum, who ran her own business in the late 70’s. At that time when my mum opened her wool shop in North London, people came in to tell her that they would not buy from her because she was not white and they did not like Indians. Needless to say my mum won them over, becoming their trusted confidante where all her customers would confide in her. Where at Christmas time they would come to the shop for sherry and mince pies.

My mum taught me to be creative, trust my instincts and not to give up, because you can make change.

The PR Knowledge Book

For the last six months I have been beavering away and as a result, I know have some exciting news…I have just published my first book called, The PR Knowledge Book, published by BEP Publishing. My book arrived yesterday 13 August and it felt and still feels wonderful to hold.

I have written the book for a global audience, using my international client case stories and insights. The PR Knowledge Book is for anyone, irrespective of where they are in the world—student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on their PR journey or someone just plain curious about what it all entails.

The book covers everything within the world of PR – from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

I have made sure to tackles hot topics from diversity in the newsroom to fake news. There’s also a chapter dedicated to how small businesses can go global and how serendipity can make your brand grow.

I am very proud that The PR Knowledge has already received advance praise from industry leaders world-wide and includes – Jérôme Chouchan, Godiva Chocolatier, President, Japan, South Korea, Asia and Australia; Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload; Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner; Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas; Erik Korsvik Ostergaard, Leadership Advisor, published author and guest lecturer at The Copenhagen Business School; Jill Totenberg, CEO, The Totenberg Group, New York; Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India; Tom Seabrook, Commissioning Book Editor, Jawbone Press; Malcolm Stern, Co-founder and Director of Alternatives London; Raja Majid, Las Vegas Entrepreneur; Rusen Kumar, editor-chief, India CSR Network; and Asian Voice Newspaper.

Below are just some of the endorsements:

Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”

Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas says, “Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”

With US employment for public relations specialists expected to reach 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department, it makes The PR Knowledge Book a timely read.

I hope if you do choose to buy a copy of The PR Knowledge Book, that you enjoy reading it, as much as I enjoyed writing it. The book can be bought from various online platforms including Amazon or the publisher’s website.

One last word…I have always wanted to write a book, since I was 10 years old, 40 odd years later, it shows that dreams can come true!

 

 

Finally – PR & Media Together Are Making The Right Headlines About Climate Crisis

There’s not a day that goes by when we don’t see a climate, environmental or sustainable story making the headlines. I think it is safe to say that these topics are now high on the daily news agenda and it is about time. I have been actively involved working on raising the profile of the issues surrounding climate change, the impact of humans on the plant and sustainability for the last two decades…and during this time it has been a hard PR slog. As till now there has been a lack of apathy with the UK media.

I recall an environmental journalist working on one of the national broadsheets in the 90’s explaining to me his challenge of convincing his news editor to run a climate change story, that I was working on at the time. He said that unless it was directly affecting people here in the UK, it wasn’t a strong story for his editor – a story about climate change in Africa wasn’t going to interest his paper. Well fast-forward to 2019, where we are all experiencing the global butterfly effects of climate change or should I say what has since been upgraded to ‘climate crisis’ and what is happening in Africa, India, Singapore or any other part of the world is now our news.

Recently, The Guardian announced that it was updating its style guide to introduce terms that more accurately describe the environmental crisis facing the world. Where instead of “climate change” the preferred terms are “climate emergency, crisis or breakdown” and “global heating” is favoured over “global warming”, although the original terms are not banned. “We want to ensure that we are being scientifically precise, while also communicating clearly with readers on this very important issue,” said the editor-in-chief, Katharine Viner. “The phrase ‘climate change’, for example, sounds rather passive and gentle when what scientists are talking about is a catastrophe for humanity.”

This news narrative is also being driven by the private sector, as corporations have started to wake up to the long-term implications for their businesses of global warming. Companies, such as Coca-Cola, Google, Apple and Tesla are vocal about climate change and their pursuit of sustainability; and this is also changing PR.

However, some argue that this kind of media reporting creates public fear and that a ‘war on the climate crisis’ is not a positive or a balanced media response.

I say that we have wasted the last twenty years trying to put this issue on the news agenda in order to raise public awareness about the state of the climate, an issue that affects us all. We are now at a tipping point and according to the eminent, Sir David Attenborough we only have ten years to make the planetary changes that we need to survive.

At last the PR and media industry are together making the right headlines about climate crisis. It’s a start. We need consistency across all media channels. The clock is ticking.

 

Festival Live 10-11 May, Brighton, UK

I am looking forward to being at Festival Live this year on 10 and 11 May in Brighton, and participating on this panel, entitled – ‘Brands & Music Debate – with the world of live events continuously growing in popularity for fans, headliners & brands, what opportunities lie on the horizon? This session is at 12pm to 1pm on the 10th. 

Festival Live is a leading international B2B summit dedicated to the latest festival technologies and live event services. It attracts industry leaders and experts from around the world to reveal the latest technologies, innovations, case studies and updates from the best music festivals and live events on the planet.

The two-day event brings together the industry partners within the Music Festival and Live Events industry, where attendees and sectors include…Festival Organisers; Major and Indie Record Labels; Tour Managers; Artist Managers; Live Acts; Staging and more.

The entire event is sponsored by Discogs, which is the third largest online music website after YouTube and Spotify and the biggest seller of vinyl in the world.

If you are at Festival Live come and say hello! Here’s a  link to the event: https://www.fest.live/

It’s No Longer Possible For Brands Not To Be Diverse In Their Advertising Campaigns

I was recently invited by a high-end luxury online shopping brand for women to give feedback on its new online advertising campaign. First-off, I had not even noticed it’s new campaign and I suppose that was in itself telling, because it had not been memorable for me. However, when I did carefully consider it, I realised why it had not hit home…and that’s because it was not relatable and it didn’t connect with me. The advert looked out of touch and dated in the context of today’s conversations and I gave this feedback to the ‘enquiring luxury online shopping brand.’ But I also wondered how they could get it so wrong?!

Research shows that female consumers are calling time on airbrushing and have ‘perfection fatigue’, which has significant implications for brands. Therefore, it is no longer possible for brands not to be diverse in their advertising campaigns, and when I say ‘diverse’ I mean diversity in the age of models, race and reflective in body-types. While thin and prepubescent bodies are still the preferred choice for the runway and print media world, social media is giving a platform for celebrating more diverse body shapes. The #bodypositivity movement is empowering women to push against narrow and unattainable beauty standards and instead celebrate their differences and their imperfections.

Again, traditional magazines and other forms of advertising have always heavily featured white models largely from western European backgrounds. This lack of diversity has meant poor representation of other ethnicities. Yet, the explosion of social media has been incredibly positive for making beauty more accessible and inclusive.

Importantly, social media is no longer the natural habitat for millennials, as older women are using the medium to smash one of the most ingrained prejudices in fashion and beauty –  age. With styling, skincare and beauty tutorials aimed at older women, they’ve celebrated and empowered this demographic. Furthermore, they’ve also vanquished the myth that fashion and beauty is limited to youth.

As a result, brands casting only young, thin, white, flawless models no longer feel relevant in the modern age. But crucially advertising campaigns are also very much about the story that a brand is trying to relay to its audience and is connected to the brand values of the company, so any kind ‘tokenism’ will immediately be apparent. It’s important for brands to not stop at advertising, but instead embrace realness and transparency in their values.

It is also important for those of us working in media and communications to keep pulling up those brands that are falling short. The needle is shifting. Diversity and inclusion should not stand as buzzwords; but treated as a reflection point where brand managers and content creators strive for approaches that avoid reductive stereotypes and unintentional continuation of classism, racism and sexism.

 

Public Relations Has Not Escaped Artificial Intelligence

 

I remember watching the film, Minority Reports in the cinema and at that time having goosebumps with what the future may hold for us, with technology. That film was 17 years ago and fast-forward on Artificial Intelligence (AI) is here. Now when we look across various industries, AI advancements continue to surge. In the consumer sector, Apple introduced its HomePod  to compete with Amazon’s Echo and Google’s Home AI assistants. While, SephoraEstee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking.

My industry, PR has not escaped this wave of AI innovation and machine learning is already in common use for everyday PR tasks like developing media lists and researching. The Chartered Institute of Public Relations Artificial Intelligence panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The report found that 12% of a public relations practitioner’s total skills (out of 52 skills) could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated.

There’s been quite a bit of conversation about communications content ultimately being replaced by robot writers and automation, but for now these tools are not threatening our roles as PR professionals, because effective public relations and storytelling require emotional intelligence in addition to human trust. The best kind of PR cultivates relationships among three parties: brands, customers and the media.

However, as the key to this is for now…Picking up on this topic Asian Voice newspaper, the UK’s and Europe’s leading newspaper for the British Asian community contacted me for my thoughts, which are here http://: https://www.asian-voice.com/News/UK/Meet-the-new-%27RoboReporters%27-as-your-news-anchors

Status Row And The Talisker Whisky Atlantic Challenge

 

It is always good news when you can reveal a new client, but it is even better when you can announce a new client, who is making a difference and is big on purpose…and I am delighted that Serendipity PR is working with three female rowers, Caroline, Jess and Susan, who together are Status Row.

Status Row is participating, as the only trio female rowing team in this year’s well-known Talisker Whisky ​Atlantic Challenge, the premier event in ocean racing and the world’s toughest challenge – 30 crews from around the world competing to cross 3000 miles of ocean, powered only by their own strength and determination.

If that wasn’t a mission enough?!, Status Row also want to break the world record both for men and women, and plan to row across the Atlantic in 50 days! The current male record is 51 days and for women it is 60 days.

​Status Row are rowing for the highly-respected charity the​ Marine Conservation Society and want to raise awareness about the plastic pollution affecting our seas, oceans and marine life. Status Row have always been committed to the issues surrounding sustainability and the environment. They really want to make a difference to the planet.

By day, Caroline, Jess and Susan are London office workers, who came together as rock climbers. They are now being trained by Olympic rower, Guin Batten. They have their boat and will ​set sail this December and are looking for sponsorship, to raise as much money for the Marine Conservation Society and have got off on to a good start and been supported by businesses and individual supporters; which ​includes business woman Deborah Meaden, who is also on the BBC TV show Dragon’s Den.

Right now, it is estimated 12.7 million tons of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute. Sadly, and disturbingly, this plastic is turning up in every corner of our planet – from beaches, to uninhabited Pacific islands. It is even found trapped in Arctic ice.

Our oceans are slowly turning into a plastic soup and the effects on ocean life are chilling. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales.

Plastic is now entering every level of the ocean food chain and even ending our plates, which why what Status Row is doing is so important and there is a big Return on Investment for companies who sponsor them, as your logo will be on the boat and will be seen by a global viewing audience, giving a brand international reach and brand association as the official broadcast partner is The National Geographic.

Crucially, it will also mean that your company will also be part of this great sustainability awareness campaign to rescue our oceans and marine life; and is also why Serendipity PR has also decided to be a sponsor.

Like everyone, we have all watched Sir David Attenborough’s Blue Planet and this is a topic high on the news agenda and in the public consciousness. Let’s act together and get behind Status Row. For sponsorship opportunities drop me a line at sangeeta@serendipitypr.co.uk

 

We Are The City

 

Every now and again wonderful opportunities come our way and about a few weeks ago, I was approached by the very talented Ashish Bhardwaj, who is based in New Delhi and writes for the platform ‘We Are The City’ – a news platform that supports what the it calls the ‘female pipeline’. Ashish asked if he could do a Q&A with me, and of course I said yes! I was thrilled to be on an Indian news platform that supports women; it was a huge honour.

Ashish one of those rare people who works tirelessly to connect with and interview Indian women across India and abroad; he is proud to actively be involved in empowering Indian women.

Here is the piece that was recently published, that has been well received. I hope you enjoy reading it and finding out more about me, the person behind Serendipity PR & Media and here is the piece that I am very proud of…

 

 

 

 

2017 Throwback, Ending With The Mayor of London

Serendipity PR has a big wonderful year, full of opportunities and special moments and with the New Year’s around the corner I wanted to share my gratitude for those who made my journey at Serendipity PR joyful…from the new website and the ‘Serendipity’ rebrand; the new friendships, clients; the travel; the love of old friendships and family.

 

But it was closing the year with the invitation to speak alongside the Mayor of London about running a business in the Capital and about being a woman in business. It was an incredible moment for me, as I took my CEO – my ten-year-old son, because he always gives me good business advice. The moment got even better when I thought I would mention my son in my speech and the Mayor then gave him a shout-out in his opening and also gave him a lot of time.

And just on being a woman in business, the Mayor has launched a new initiative called #BehindEveryGreatCity – 2018 marks the centenary of the first women winning the right to vote in the UK.

Throughout 2018, #BehindEveryGreatCity will celebrate London’s role in the women’s suffrage movement, mark the progress that’s been made on women’s equality over the past 100 years and take real action to tackle gender inequality in London.

Happy New Year!