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Status Row And The Talisker Whisky Atlantic Challenge

 

It is always good news when you can reveal a new client, but it is even better when you can announce a new client, who is making a difference and is big on purpose…and I am delighted that Serendipity PR is working with three female rowers, Caroline, Jess and Susan, who together are Status Row.

Status Row is participating, as the only trio female rowing team in this year’s well-known Talisker Whisky ​Atlantic Challenge, the premier event in ocean racing and the world’s toughest challenge – 30 crews from around the world competing to cross 3000 miles of ocean, powered only by their own strength and determination.

If that wasn’t a mission enough?!, Status Row also want to break the world record both for men and women, and plan to row across the Atlantic in 50 days! The current male record is 51 days and for women it is 60 days.

​Status Row are rowing for the highly-respected charity the​ Marine Conservation Society and want to raise awareness about the plastic pollution affecting our seas, oceans and marine life. Status Row have always been committed to the issues surrounding sustainability and the environment. They really want to make a difference to the planet.

By day, Caroline, Jess and Susan are London office workers, who came together as rock climbers. They are now being trained by Olympic rower, Guin Batten. They have their boat and will ​set sail this December and are looking for sponsorship, to raise as much money for the Marine Conservation Society and have got off on to a good start and been supported by businesses and individual supporters; which ​includes business woman Deborah Meaden, who is also on the BBC TV show Dragon’s Den.

Right now, it is estimated 12.7 million tons of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute. Sadly, and disturbingly, this plastic is turning up in every corner of our planet – from beaches, to uninhabited Pacific islands. It is even found trapped in Arctic ice.

Our oceans are slowly turning into a plastic soup and the effects on ocean life are chilling. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales.

Plastic is now entering every level of the ocean food chain and even ending our plates, which why what Status Row is doing is so important and there is a big Return on Investment for companies who sponsor them, as your logo will be on the boat and will be seen by a global viewing audience, giving a brand international reach and brand association as the official broadcast partner is The National Geographic.

Crucially, it will also mean that your company will also be part of this great sustainability awareness campaign to rescue our oceans and marine life; and is also why Serendipity PR has also decided to be a sponsor.

Like everyone, we have all watched Sir David Attenborough’s Blue Planet and this is a topic high on the news agenda and in the public consciousness. Let’s act together and get behind Status Row. For sponsorship opportunities drop me a line at sangeeta@serendipitypr.co.uk

 

We Are The City

 

Every now and again wonderful opportunities come our way and about a few weeks ago, I was approached by the very talented Ashish Bhardwaj, who is based in New Delhi and writes for the platform ‘We Are The City’ – a news platform that supports what the it calls the ‘female pipeline’. Ashish asked if he could do a Q&A with me, and of course I said yes! I was thrilled to be on an Indian news platform that supports women; it was a huge honour.

Ashish one of those rare people who works tirelessly to connect with and interview Indian women across India and abroad; he is proud to actively be involved in empowering Indian women.

Here is the piece that was recently published, that has been well received. I hope you enjoy reading it and finding out more about me, the person behind Serendipity PR & Media and here is the piece that I am very proud of…

 

 

 

 

2017 Throwback, Ending With The Mayor of London

Serendipity PR has a big wonderful year, full of opportunities and special moments and with the New Year’s around the corner I wanted to share my gratitude for those who made my journey at Serendipity PR joyful…from the new website and the ‘Serendipity’ rebrand; the new friendships, clients; the travel; the love of old friendships and family.

 

But it was closing the year with the invitation to speak alongside the Mayor of London about running a business in the Capital and about being a woman in business. It was an incredible moment for me, as I took my CEO – my ten-year-old son, because he always gives me good business advice. The moment got even better when I thought I would mention my son in my speech and the Mayor then gave him a shout-out in his opening and also gave him a lot of time.

And just on being a woman in business, the Mayor has launched a new initiative called #BehindEveryGreatCity – 2018 marks the centenary of the first women winning the right to vote in the UK.

Throughout 2018, #BehindEveryGreatCity will celebrate London’s role in the women’s suffrage movement, mark the progress that’s been made on women’s equality over the past 100 years and take real action to tackle gender inequality in London.

Happy New Year!

Serendipity PR & The National Curry Awards

I have been working on the media campaign, which involved writing all the main speeches and brochure copy for the 12th Annual National Curry Awards for best Chef and Restaurant of the Year, hosted by the Bangladesh Caterers Association (BCA), which took place on 19 November in Central London at the Park Plaza Hotel Westminster.

BCA is a fascinating organisation that has been going since 1960, representing over 12,000 restaurants across the UK and contributing a whopping £4.2 billion to the economy. As aside the late former foreign secretary Robin Cook, in 2001, gave the seminal “chicken tikka masala speech where he said that ‘chicken tikka masala’ is now Britain’s true national dish.

The evening was co-hosted by celebrities Tasmin Lucia Khan and Alexis Conran. Over 1,200 attended, which included dignitaries, Parliamentarians and high-profile individuals. The evening was glitzy, glamorous affair where strong speeches were made to draw attention to the plight of Britain’s curry industry, which is in a crisis due to the shortage of skilled chefs. The British curry sector is going through one of its most critical periods in its history, where at least three to four restaurants are closing a week, while there are challenges for new curry houses who have had their openings delayed because they can’t find the chefs.

This year’s theme was – BCA: Sourcing Britain’s Love for Curry Since 1960, which I came up with, as BCA wanted a strong strapline to reflect these uncertain and difficult times. A strapline that said something about its history, cultural relevance here in Britain and about the food it creates. They also wanted a strapline that they could be proud of and think we got it just right!

BCA’s Chefs and Restaurants are the source of British curry in local areas, where they are helping high-streets thrive and most of all are continuously evolving the story of British curry.

I believe there is so much authentic passion in food; it is a form of cultural self-expression, as much as it is about social identity and nutrition. Food is a tool of economic regeneration and cooking has the power to transform society because it touches everything: education, the environment, entrepreneurship, cultural identity, agriculture and trade. But more importantly food brings people together. These BCA Awards reinforces this premise.

 

 

 

 

 

 

 

 

 

We’re living in a digital constellation: connecting us in an easily explored galaxy…

 

If you come across my Twitter profile you will find it says – We’re living in a digital constellation: connecting us in an easily explored galaxy – and this was wonderfully proved when on 9 September I spoke to a group of first year MSc students who are studying Creative Entrepreneurship at Vilnius University Business School in Lithuania via Skype about PR, brands, social media and being online.

Technology is truly connecting us and serving us well, as from my London office I was able to zoom in and share my experience with these business students, who are all budding entrepreneurs.

The one thing that struck me from my talk and something I learnt is that Twitter is not that ‘big’ in Lithuania and not as widely used, as it is here in the UK. One of the questions asked, was should they still spend time on Twitter, if people around them from their local communities were not using Twitter. My answer was ‘YES!’.

The internet and social media platforms allows us all to think bigger and wider than our local communities, hubs and sectors. Our clients could be sitting in other parts of the world, so beam your message out. This is globalization at its best without the carbon footprint!

Photo Credit: Mauco Sosa

Serendipity PR’s Award & Recognition At The Women’s Economic Forum, Delhi

 

I have just returned from an incredible time in Delhi, India where I attended the Women’s Economic Forum as a speaker, this May. It was a privilege to be able to speak in one of my home countries and I am also honored to have been recognized by the Women Economic Forum and All Ladies League as an ‘Iconic Woman Creating Change for a Better World For ALL’.
The members of my Media and Entertainment Advisory Council were also recognized, but for me, this award was a recognition of the great work we are doing at Serendipity PR & Media.

 

There were over 2,000 delegates from 150 countries. It was a colourful, powerful and joyful event with great speakers – Bollywood actress Shilpa Shetty; yoga master Baba Ramdev; acid survivor and activist Laxmi; Sadhvi Bhagawati Saraswati an inspirational spiritual social worker – all making positive changes in India, and so many more other great names.

 

It would be amiss of me not to mention Dr. Habeen Aurora and her husband Vinay Rai who for their visionary work on behalf of women’s empowerment, global citizenship and peace. They are a wonderful power couple behind the Forum.
My experience at this week long conference was made all the more special when I saw and experienced so many Indian women entrepreneurs of different ages with a voice; they interacted, interrupted and were full of fun in all the sessions. I wish these women were there when I lived in India in the 80’s, as I may have just stayed on in India! I also met many India female social entrepreneurs, working to empower other women in rural India.

 

But this story would not be complete without a little bit of serendipity – on the Thursday evening of the conference, Sadhvi Bhagawati Saraswati somehow randomly sat at my table. I have always been inspired by Sadhvi Bhagawati Saraswati’s story. How she sat at my table, was a small miracle. There were so many tables…our table wasn’t even close to the stage, but she sat there waiting to be called as a speaker. I plucked up courage and spoke to her, we connected and I am due to do a story with her, so watch this space.

 

This year I really wanted an adventure and I had one…

 

 

 

 

 

That Cheeky Question: Can I Pick Your Brains?!

I wrote about this, two years ago now, but felt I needed to revisit it again, as it is one that always creeps in under our business boundaries. While I am a firm believer in paying it forward, helping others and I enjoy giving advice, I write articles, tweet, Facebook and share daily – why is it that someone would think it’s okay to ask if they can ‘pick my brains?’

I often find that these ‘cheeky asks’ are from others who are gathering as much free intelligence and knowledge without wanting to pay. You can’t come to a professional and ask them to work for free; but that’s exactly what you’re doing when you ask to pick someone’s brain.

Why would someone think, I would want to give away my knowledge for free? When there’s training, reading, costs of memberships so I can network, attending conferences and mastering my skills – all this costs me money; and like any other business I want to protect my investment.

It makes no business sense for me to give away all the knowledge that I have acquired and use to make my living. I charge my paying clients very good money for my expertise and results.

I know this is a topic that many in business are also up against, as when I first posted on this subject a few years ago, many responded and commented saying that they too were fed up of people asking them the same – ‘can I pick your brains?’.

So, for all of us out there – our knowledge has value. We have invested time and money into learning our skill, we are experts and it’s not good business for us to give it away for free. Be strong and say politely no.

Photo Credit: NO MORE and Mariska Hargitay 20623 | by tedeytan