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India’s 75th Republic Day Celebrated In the UK

What a brilliant night it was here in London, celebrating India’s 75th Republic Day on 26 January at the Guildhall organised by the High Commission of India. It was a colourful affair, truly representing the ‘living bridge’ between these two nations of sharing innovation, knowledge, and culture.

 

Republic Day is a national holiday in India and commemorates the adoption of the Constitution of India and the country’s transition to a republic which came into effect on 26 January 1950. The day is celebrated with a colourful parade, where this year French President Emmanuel Macron was the chief guest, which I believe shows how everyone wants to do business with this powerful country.

Part of the parade is always a display of the country’s cultural heritage as well as its military might and for the first time, an all-women contingent of the army, air force, and navy also marched in the parade.

This strong woman military theme from India carried over, here to the UK, where the highlight of the evening for me was meeting the invincible “Preet Chandi, known here as Polar Preet, who crossed Antarctica, and broke two Guinness World Records in Jan 2023, for both the longest solo unsupported one-way polar ski journey for a woman and also the longest solo unsupported one-way polar ski journey overall and is also breaking stereotypes.

They say never meet your heroes as they often disappoint, but this wasn’t the case when I met Polar Preet who was warm, kind, and generous with her time…not just to me but to everyone who wanted to meet her.

Polar Preet was with her colleagues from the British Army, and it was good to see them, fully immersed in the evening, representing the harmony between the UK and India, and a friendship that is highly valued.

 

India’s External Affairs Minister of India, Dr S Jaishankar In London

India’s External Affairs Minister of India, Dr S Jaishankar was in London in November. To mark his visit, I was invited to a special event, entitled, How a Billion People See the World, organised by foreign policy agency Wilton Park in partnership with the High Commission of India in London. It was an in-conversation session, with Lionel Barber, ex-editor of the Financial Times with the Minister held at the Royal Over-Seas League.

It was a gritty conversation and Barber put Dr. Jaishankar in the hot seat, where China, Canada, Russia, oil, and India’s rise of secularism were discussed and climate change came up twice. On the issue of China, Dr. Jaishankar emphasised that the rise of China is a reality but there is an equal reality which is the rise of India, and said, “The rise may be different…quantitatively or qualitatively they may not be identical.” While on Canada’s allegation of India’s involvement in the killing of Khalistani terrorist Hardeep Singh Nijjar, he said, “Look, if you have a reason to make such an allegation, please share the evidence with us. We are not ruling out an investigation and looking at anything that they may have to offer. They haven’t done so” adding that Canada has not yet shared any evidence on Nijjar’s murder with India.

On the topic of secularism, he said it does not mean non-religious, but equal respect to all faiths, that the “appeasement” government policies of the past made the biggest religion of the country feel like it had to be self-deprecatory in the name of equality, adding that the political and social changes seen in India in the last few years have partly been a reaction “at an intellectual and political level” to this sense of unfairness. Jaishankar was also asked if India had changed since the Nehruvian era to become less liberal and more “Hindu majoritarian” under the BJP-led government. While asserting that India had certainly changed, Jaishankar was categorical that the change did not mean India being less liberal but rather “more authentic” about expressing its beliefs. “We are more Indian, more authentic. We are not today, either currying favour before a global audience or really trying to live up to some kind of left-wing liberal construct which a lot of Indians felt was not us.”

This question-and-answer session marked the minister’s final engagement in London as he concluded his five-day UK visit, oh and to add we were all given a copy of Dr. Jaishankar’s book that day, and I managed to get mine signed!

 

 

 

Best Seller MY SILK ROAD Now Available In Paperback

Good to be working on the publicity campaign for My Silk Road, The Adventures and Struggles of a British Asian Refugee by author and businessman Ram Gidoomal, CBE with a foreword by Dame Prue Leith, DBE, which will now be in paperback from 19 November 2023 and is published by Pippa Rann Books & Media. This is a powerful autobiography of legacy, struggles, belonging, and hope – of a rich boy turned refugee who had his dreams and plans ripped away from him, and how he goes on to create success beyond his imagination.

Dame Pru Leith, DBE says in her Foreword, “The result is a book that is deeply stimulating and challenging, but also riveting, witty, and humorous – and therefore inspiring.”

My Silk Road aims to encourage everyone who is struggling to move forward in life.  Gidoomal shares stories that demonstrate the difference made by a can–do attitude, a spirit of generosity, and prioritizing relationships. Through all these, he shares the secrets of living a life that marries deep compassion with success, a generous life that reaps unexpected rewards.

This memoir is reflective of what’s happening today globally, with people being displaced by conflict, and needing to start their lives again in a different country. The author, Ram Gidoomal, was born into a family that fled British India during the partition of India and Pakistan, who became an Indian immigrant family of silk traders in Kenya, where he enjoyed an idyllic childhood in Mombasa. As he turned 17, his family faced a devastating second deportation to London. Starting from scratch, Gidoomal built a successful high-profile career in business, where he was on the road to prosperity and fortune when a life-changing journey led him to dedicate his business skills and profits to those who need them most.

My Silk Road is Gidoomal’s ninth book. He has received numerous recognitions for his books and other contributions, including Honorary Doctorates from three UK universities. In 2021 was included in High Flyers Global 50, which recognises the 50 most eminent people of Indian origin living and working outside India. In 1998, his contributions to the community were recognised by the award of a CBE from Her Late Majesty The Queen.

Below is just a sample of the praise that My Silk Road has received:

“wit, verve, and searing honesty” – Lord McColl of Dulwich

“Once you start reading, you cannot put it down” – Lord Vallance of Tummel

“Lifts the heart and spirit” –Baroness Cumberlege CBE DL

“Extraordinary” – Vice-Admiral Sir Adrian Johns KCB CBE DL, former Second Sea Lord and Governor of Gibraltar

 

Interested in the book and/or the author do get in touch – sangeeta@serendipitypr.co.uk

Threads of Change 2023 DAY 3 – Responsible Business and Co-creation

 

 

I am delighted to be able to participate in the Threads of Change event that is being organized by Khadi London and Chelsea College at the prestigious Nehru Centre in London, where I will be talking about corporate social responsibility and the themes from my book CSR Is Not PR. This is a free event that runs over five days, from 16 to 20 October.

Natural fibres, regenerative practices and heritage textile crafts all have a key role to play as the world faces choices in its journey towards a sustainable future…could the fashion and textiles industry drive the change, thread by thread? This curated exhibition is aimed at everyone, from those in the global fashion and textiles community to all of us as consumers who want to see revolutionary change and who recognise our collective power to make it happen. This is where CSR comes in as we as consumers are voting with our wallets and want to buy from businesses and brands that care about the planet.

Khadi London is a UK-based social enterprise focusing on sharing knowledge and skills in regenerative textiles. This five-day event will feature a range of discussions from the regenerative production of fibres to talks from businesses working with these fibres to the steps that must happen to enable the wider adoption of these approaches. Craft Demonstrations including natural dyes, spinning and block printing will be a part of the exhibition.

Each day is themed as follows:

Monday & Tuesday – Climate Change and Social Justice

Wednesday – Responsible Business and Co-creation

Thursday – Education, Heritage, and Culture

Friday – Culture and Inclusive Eco-System

I will be speaking on Thursday 19, between 3.30 pm to 4.30 pm and you can find out more and book tickets here on eventbrite.

Photo credit: Khadi London

In Conversation With: Celebrated Fashion Designer, Rina Dhaka on 23 August, 6pm to 8pm

Calling all fashion lovers on 23 August, from 6 pm to 8 pm, I will be in conversation with the celebrated and much-loved designer, Rina Dhaka who the BBC has called the ‘Gautier’ of the East. Rina has dressed Naomi Campbell, Uma Thurman, and many more…she is known for her combinations of traditional Indian fashions with modern fabrics like Lycra and jersey, bridging traditional rich and contemporary styles in her fashion collections.

At India Fashion Week, her work was recognized as the best collection in Milan! Rina Dhaka entered the Indian fashion scene in the 1980s and since then her work has represented India globally in France and Germany and been exhibited in New York, London, and too many cities to mention; she won the best designer award in Miami Fashion Week 2004.

My favourite bit is that Rina has created collections which focus on sustainability as the way forward in fashion and is a PETA India Ambassador. Collaborating with the NGO Smile and Honour, Rina has dedicated profits from her Indian Couture Week show to their operations in raising awareness for girl child empowerment.

This is a Bridge India event, an influential think tank, whose events are always a relaxed affair. On 23 August I will be chatting with Rina about her career, what inspires her, discovering her epic global journey of Indian fashion and there will be an opportunity for the audience to ask their own questions.

My other favourite bit is that after the session, we will have time for drinks, snacks, and networking. Click to book

One more thing is that the venue is the famous, eccentric, and much loved The India Club, 143 Strand, London, so if you have not been here yet, you have been missing out.

Values20 India – Official Communiqué

 I am very proud to have been part of the V20 India and to have edited the official Communiqué of the V20 India 2023, which provides a comprehensive summary of the key recommendations of all three task forces, where climate change and sustainability had big roles throughout this report.

The V20 India Summit was held on July 7th and 8th and received resounding acclaim as it placed a significant emphasis on Values, encapsulating the shared objective of forging a brighter future. The V20’s unwavering commitment is to #LEADwithValues and is its driving force.

The Communiqué was recognised by the United Nations in India, acknowledging the significance of the V20 India Summit in the global arena. Mr. Shombi Sharp, UN Resident Coordinator, India, placed value on the work of the V20 India and highlighted India’s growing role as a provider of development solutions on the global stage, considering India’s presidency of the G20.

To view the full Communiqué you can see it by clicking here. Enjoy the read!

Talking Points With Keith Vaz

 

I had great fun speaking with Keith Vaz on his radio show, Talking Points on Lyca Radio, who is a wonderful warm host, who keeps his guests on their toes. We talked about lots of things from brands, PR, my book, Corporate Social Responsibility Is Not Public Relations, Donald Trump, speech writing, and Ben and Jerry’s ice cream.

If you want to listen to the show, you can catch it here and you will also find out what’s my favourite Bollywood film song and why…

On World Book Day, At The World Book Fair 2023

 

Nothing, and let me say again, nothing gives an author more joy than seeing their book being read, being with book lovers, on bookshelves, and being at book fairs. So, this photo received today, sent by my publisher was special and they have been making sure the book got all the spotlight it deserves at the World Book Fair happening in Delhi this week, which ends on 5 March.

This book has its own energy, it makes things happen and can be bought on Amazon UK and Amazon India.

This is the 31st edition of the New Delhi World Book Fair (NDWBF), which began on February 25 and has been organised by the National Book Trust (NBT) in collaboration with the India Trade Promotion Organisation (ITPO). The event has invited France as its guest of honour and will be attended by a total of 16 French authors, including Annie Ernaux, the 2022 Nobel Prize in Literature winner.

This year’s theme of the Fair is based on Azadi Ka Amrit Mahotsav, an initiative of the Government of India to celebrate and commemorate 75 years of independence and the glorious history of its people, culture, and achievements.

NDWBF was first held in 1972 after it was inaugurated by the then-President of India VV Giri.  Today, it’s one of the biggest literary events in the world with a total footfall of over two million people.

I Was Lucky To Attend The Jaipur Literature Festival, India 2023

 

I have been lucky to be invited to attend this year’s 16th Jaipur Literature Festival, India, an event that has been on my bucket list since 2012 and it did not disappoint. I would go far as saying that everyone should at least once in their lifetime, experience JLF in India. It is like Glastonbury for books, where authors are rock stars.

 

The Festival beautifully combines books with music, creating its own culture and vibe; and te city of Jaipur could not be more perfect for the setting for this Festival. Jaipur is the capital of the state of Rajasthan, in India. Translated from Hindi, Rajasthan means ‘the land of kings’, and Jaipur, is defined by royalty. The 18th-century Maharaja Jai Singh designed the city to meet his every desire, with royal palaces, gardens and pavilions taking up almost a quarter of its footprint. Jaipur has kept its romantic atmosphere and regal air. The entire city was painted pink in 1876 to welcome the Prince of Wales and was refreshed to celebrate the visit of Queen Elizabeth II and, later, Diana, Princess of Wales. Today, Jaipur’s prolific royal architecture is fiercely protected.

 

All these details matter and the Festival is colourful and vibrant. The talks are held in beautiful tents that billow in the gentle breeze, which adds to the atmosphere of romance and imagination. Each Festival morning started with Indian classical music to set the vibration of the day; and one morning there was a fusion of guitar with Indian sitar and tabla (drums) players, which was mystical and atmospheric.

The past decade has seen the Festival transform into a global literary phenomenon having hosted nearly 2000 speakers and welcomed over a million book lovers from across India and the globe. Past speakers have ranged from Nobel Laureates J.M. Coetzee, Orhan Pamuk and Muhammad Yunus, Man Booker Prize winners Ben Okri, Margaret Atwood and Paul Beatty, Sahitya Akademi winners Girish Karnad, Gulzar, Javed Akhtar, M.T. Vasudevan Nair as well as the late Mahasweta Devi and U.R. Ananthamurthy along with literary superstars including Amish Tripathi, Chimamanda Ngozi Adichie and Vikram Seth. An annual event that goes beyond literature, the Festival has also hosted Amartya Sen, Amitabh Bachchan, the late A.P.J. Abdul Kalam, His Holiness the 14th Dalai Lama, Oprah Winfrey, Stephen Fry, Thomas Piketty and former president of Afghanistan, Hamid Karzai.
The Festival brings together a diverse mix of the world’s greatest writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers on one stage to champion the freedom to express and engage in thoughtful debate and dialogue.

 

Be prepared to learn while you are at the Festival…it’s like being on a crash University course. Your brain is kept busy as you listen to authors. I learnt about the writings of the royal Indian courts and Mughals; about wellness and Ayurveda; Russia; Wedgewood poetry; the Himalayas; climate change and sustainability; cell systems; nurturing democracy and so much more. My list is endless.

This year at JLF, the organiers had a special message about climate change and spoke about the Festival’s commitment to be more sustainable, plastic free and to reduce its carbon footprint, through innovation and better practice. While I was there this message was carried through and you could see that the organisers and volunteers were serious about their endeavours.  The magic of the JLF is its serendipity, where you make new friends, find that you are staying in the same hotel as well-known international authors, sharing cabs with them…it’s a place that is a great leveller, and as I began this piece, it is an experience that everyone should have at least once their lifetime

 

Corporate Social Responsibility Is Not Public Relations – Out In India

 

I hope everyone has had a good Christmas and now enjoying the time off before we hurl ourselves into 2023. I thought I would take this quiet moment of reflection between Christmas and the New Year to get around to updating everyone about my book, Corporate Social Responsibility Is Not Public Relations, which was published in India on 23 November 2022 by Jaico Publishing.

You will immediately notice that the book has a different cover and is one that has been designed to suit the Indian market. I just love the way on the front cover, if you notice, the line that says ‘For sale in the Indian Subcontinent only’ – that to me, makes this my book extra special. On a personal note, to have my book published and sold here, is a fairy tale come true. I spent my teenage and young adult life in India, where we had books published by Jaico on our bookshelves. Never in my wildest dreams, did I think that one day, I too would have my book published by the highly regarded publishing house.

I wanted to make this edition of the book special, and I decided to include three new interviews with business leaders that will be of interest to the market here. One interview is with an award-winning luxury British Ayurvedic wellbeing brand that has a strong Indian heritage; the other is with one’s of France’s influential ESG and CSR thought leaders and activists, who has worked in India, and the third interview is with a multi-award-winning Indo-German sustainable fashion brand that is doing great things.

I could not be prouder to have my book published in India, a country that was the first in the world to implement a national CSR law in 2014. A region that is a superpower, and has the fifth largest economy in the world, according to the International Monetary Fund. This means my book could not be timelier, because it is now vital for all national and international brands and businesses in India, to authentically commit to their CSR initiatives and build CSR into the heart of their brands and business strategies, and my book explains how to do this with purpose.

The Indian Government has started to raise consumer awareness, with its efforts toward reducing the country’s carbon footprint. Currently, India is the world’s third-largest emitter of carbon dioxide, after the US and China. According to an Associated Chambers of Commerce and Industry of India and PricewaterhouseCoopers International report, landfills are brimming with so much urban waste that by 2050, India is going to need a landfill that’s the size of its capital, New Delhi. Indian consumers aren’t ignoring these horrifying numbers anymore.

More and more consumers are becoming aware of their choices and realising that whether it is clothes that they decide to throw away, nothing ever really goes ‘away’, it all ends up in a landfill. Human activities are clearly harming the global environment and brands have no choice but to migrate to sustainable solutions and work towards building a circular economy. Information is not only to educate people about environmental issues but also to guide them on how they can make a difference every step of the way.

In October 2022, PM Modi launched Mission LiFE movement (Lifestyle for the Environment), which is an India-led global mass movement that will nudge individual and collective action to protect and preserve the environment. PM Modi said the mantra of Mission LiFE is ‘Lifestyle for Environment’ and “Connects the powers of the people for the protection of this earth and teaches them to utilize it in a better way. Mission LiFE makes the fight against climate change democratic, in which everyone can contribute within their capacity. It inspires us to do all that can be done in our everyday life to protect the environment…and that the environment can be protected by making changes in our lifestyle.”

PM Modi added that the mission emboldens the spirit of the P3 model, Pro Planet People, uniting the people of the earth as pro planet people, uniting them all in their thoughts. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’…making my book both timely and relevant to the Indian market. Jai Hind!