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100 FSB Women for IWD

Yesterday, 8 March 2018 marked International Women’s Day (IWD), a global celebration of women’s social, political and cultural achievements, while still pushing for progress for future generations. In the last year, we’ve seen women from all walks of life stand up and start the conversation on issues that women still face, from gender equality, to fair pay and sexual assaults. This year’s theme is #PressForProgress, a call-to-action to press forward and progress gender parity.

Thanks to two recent big social media campaigns – #MeToo and Time’s Up movements, the call for change this year has not gone unnoticed.

I am a member of the Federation of Small Businesses (FSB) and am also on its Diversity Taskforce, and this year the FSB created a very strong and inspiring digital campaign to raise the visibility of role models for women entrepreneurs. It’s called 100 FSB Women. These women come from all sectors and each has a special story to tell and valuable advice to impart to other women.

2018 is the 100-year anniversary of when the first women got the right to vote, following the suffragettes’ campaigning, and the FSB felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.

I am very proud to be alongside these women and be part of this 100 and for my business tip to be featured by Business Leader.

The UK currently has 5.7 million small businesses and self-employed, but it is estimated that could be boosted by a further 1.2 million new enterprises led by women. This untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs, according to a recent FSB report.

Sadly and perhaps unfairly, research shows that women are less likely than their male counterparts to know a person in business and, as a result, have fewer opportunities to benefit from exposure to others with business experience and are less likely to see people like themselves succeeding.

Entrepreneurship was once considered a man’s domain but this is changing throughout the world – Nigeria now outranks the US and the UK in terms of percentage of entrepreneurs among women with a rate of 41% for the African country against 10% and 5.7% for the two developed countries respectively.

Yet women in Nigeria and other developing economies have shown to be 20% less likely than men to have a bank account and 17% less likely to have borrowed formally. Factors such as legal restrictions on women to open bank accounts without a male relative’s authorization are a challenge for women in the region.

While IWD is now over till next year, our work to press for progress continues – today, tomorrow, the day after that and the day after that… and the last verse of the poem, The Woods Are Lovely Dark And Deep by Robert Foster springs to mind…

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

 

We’re living in a digital constellation: connecting us in an easily explored galaxy…

 

If you come across my Twitter profile you will find it says – We’re living in a digital constellation: connecting us in an easily explored galaxy – and this was wonderfully proved when on 9 September I spoke to a group of first year MSc students who are studying Creative Entrepreneurship at Vilnius University Business School in Lithuania via Skype about PR, brands, social media and being online.

Technology is truly connecting us and serving us well, as from my London office I was able to zoom in and share my experience with these business students, who are all budding entrepreneurs.

The one thing that struck me from my talk and something I learnt is that Twitter is not that ‘big’ in Lithuania and not as widely used, as it is here in the UK. One of the questions asked, was should they still spend time on Twitter, if people around them from their local communities were not using Twitter. My answer was ‘YES!’.

The internet and social media platforms allows us all to think bigger and wider than our local communities, hubs and sectors. Our clients could be sitting in other parts of the world, so beam your message out. This is globalization at its best without the carbon footprint!

Photo Credit: Mauco Sosa

Working With LID Publishing

It’s September and it’s back to school and back to writing…it has been a busy, happy summer of juggling school holidays and work. I’d be lying if I said it wasn’t exhausting, but it has been fun to include my 10-year-old in my business life and that I also have great flexible clients. This leads me on to say that I have been working on some great and interesting book campaigns for LID Publishing, the fifth largest publishing house for business books in Europe.

One of my favourite campaigns has been the Chinese Entrepreneur Series, which are five books: Jack Ma & AlibabaMa Huateng & TencentWang Jianlin & Dalian Wanda; Dong Mingzhu & Gree; and Ren Zhengfei & Huawei. Many of China’s successful entrepreneurs have become huge celebrities not just on China’s mainland but globally, attracting a legion of fans. Their appeal is not just down to their charisma, huge personal wealth, but has a lot to do with being stylish, confident business leaders who have inspired China’s growing aspirational middle classes.

The authors of these books are leading business writers in China, who all had direct access to these influential businessmen and their businesses.

This LID’s China’s Entrepreneurs Series is the result of a unique Chinese-Anglo collaboration between China Translation & Publishing House, a member of the China Publishing Group Corporation, one of China’s largest publishing companies. Further titles in the series are planned, to make it the most expansive international series about Chinese entrepreneurs.

I love working with LID, as their books are all good reads and never boring; and as a company they are always doing something different. If you love business books, then check out their new book club!

Photo Credit: LID Publishing