Posts

Waterstones, Enfield, 30 September from 6.30pm to 8.30pm

 

Life has been slowly limping back to some kind of normal and as our children head back to school and we master a hybrid working from home and office, we are also now experiencing events. So, am very excited to announce that I will be hosted by my local Waterstones in Enfield, for their very first book event since the pandemic, which will also be my first face-to-face book event since the book was published this February!

It will be a small gathering of people who are interested in corporate social responsibility, ethical business, and of course in my book itself, Corporate Social Responsibility Is Not Public Relations.

If you would like to know more about the event and perhaps even join me on 30 September do drop me a line at sangeeta@serendipitypr.co.uk

 

Ethical Consumer Week 2021 Closing the Climate Gap, 16 to 22 October, 2021

 

Ethical Consumer Week is returning for a second year and I am pleased that I will be part of the week, running a session about corporate social responsibility (CSR), based around my book, Corporate Social Responsibility Is Not Public Relations, and I will be joined by social founder, James Thirlwall, founder of animalltea, an ethical tea company.

This year, Ethical Consumer Week will be looking at what it will take to bridge the gap? How can businesses, governments, and consumers work together to make the change required? And what might a fairer, more equitable world look like on the other side?

What’s special about Ethical Consumer Week is that people can sign up and pay what they feel for their tickets for each event.

In the session, I am hosting with James,  entitled, How to put CSR at the heart of your company and maximize the business benefits? We will be discussing how now, more than ever, it is important for all types of businesses to have authentic CSR initiatives that are not a publicity spin. Research shows that CSR improves long-term business performance and that consumers are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!

CSR is a critical part of a company’s performance and reputation. In this webinar, you will learn how to incorporate CSR values into a business strategy and brand. You will also understand the difference between CSR and PR.  This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, benefitting your business, employees, customers, and investors.

 

 

James will be sharing his insights about starting an ethical and purpose-led brand. James launched animalltea during the global pandemic and has CSR baked into its business strategy. animalltea is a UK speciality tea company that uses 100% of its net profit to fund wildlife conservation. All its teas are pesticide-free, organic or biodynamic, and what’s special about this brand is that it exists to protect wildlife, supports sustainable farming, and wants to inspire a love of nature in our communities  –  all through tea.

We’re not on track to meet global emission reduction goals and we need everyone on board to make the impact needed. This includes all types of businesses. CSR is the future of business, and it is the time for all types of businesses to have CSR as the lifeblood for all their customers and employees.

Click here for more details about the session and how to book, and we hope to see you there!

Here’s a link to know more about my book, Corporate Social Responsibility Is Not Public Relations

The Role Of Nature, Wellness & Wellbeing In The Digital Age

 

On 2 June from 1pm to 2pm, come and join me and this panel for this free event, where we are discussing wellbeing in the workplace in this digital age. Now, wellbeing at work has finally become important, particularly during this global pandemic and is very much part of a company’s corporate social responsibility initiatives.

Come and find out more and hear from this great panel. Details to book click here

Webinar: How to put CSR at the heart of your company and maximise the business benefits

 

Corporate Social Responsibility is Not Public Relations

 

I am running this webinar for the Association of MBA’s (AMBA) on 27 May from 12pm to 1pm – How to put CSR at the heart of your company and maximise business benefits.

AMBA is committed to raising the profile and quality standards of business education internationally, for the benefit of Business Schools, MBA students and graduates and alumni, employers, communities and society.

If free, come along – click here!

Irish Tech News Podcast

 

My latest book, Corporate Social Responsibility Is Not Public Relations has been so well received and am thrilled to say that award-winning podcast platform, Irish Tech News has enjoyed the book and offered me to run a mini podcast series focused around the topic of the book, which is corporate social responsibility and sustainable business news.  I have done eight podcasts, which are a variety voices of people within my book and some new ones.

Each conversation tells a story and I have interviewed business leaders and change makers who are doing wonderful things from learning about the stories that bees tell us to the clowns making children laugh in refugee camps; to food waste and fashion;  animalltea, a brew that is empowering endangered animals story to artificial intelligence doing good, and so much more. You can have listen to all these podcasts and the all the other great content at Irish Tech News.

Corporate Social Responsibility Is Not Public Relations: The Book Is Flying

It is Spring, Easter has come and gone and here in the UK we are about to re-emerge from lockdown and suddenly, we have a lot to look forward to…time has flown and yes, it has taken me this long to write about all the wonderful and positive things that have happened and are happening for my new book, Corporate Social Responsibility Is Not Public Relations

 The Launch

I cannot believe that it has been a full month since the book had its official publication day on 18 February this year. Like everything that has been happening, the launch event was virtual, and on the day we had just over 100 people join from all over the world. It was great to see so much support for the book, which has continued. The book has been warmly received by both the media and the public.

Irish Tech News & Podcasts

Interest in the book has led to different opportunities and conversations, which includes me creating a special mini podcast series for the award winning, Irish Tech News. The first podcast from this series, launches this April. I have interviewed a mix of people, some of whom are in the book and some new voices, who are all talking about corporate social responsibility (CSR) and the things that they are doing to create change and make impact.

The first podcast is now live and is with entrepreneur, Leigh Kathryn Bonner who is one of Forbes Under 30, who is behind her CSR led-business, ‘Bee Downtown.’

In this particular podcast, Leigh gives us an insight into bees, who we discover are one of Mother Nature’s best storytellers!

The other, Irish Tech News podcast interviews I have coming up, are with – a  new purposeful tea company; a clown who is helping to make children laugh in refugee camps; an expert on sustainable and ethical investments; an ethical fashion entrepreneur and more.

Publicity Received

The book has been featured on Reputation Today, who ran a few pieces; India CSR Network also showed the book a lot of love and ran four stories; Asian Voice Newspaper; India Global Business; Viewdigital; Digital Journal; Enfield Dispatch; and Irish Tech News did a podcast with me about the book, which led to the mini-series.

Coming Up

I also have a few interviews just around the corner, including being interviewed on other podcasts. In fact, I am looking forward to joining Books and Friends on 19 April.

The book launches in the US in May and there’s more exciting news to announce soon.

Gratitude

But, the most important thing right now is to thank everyone who has bought the book! Thank you!! As an author, there’s nothing like the thrill of knowing someone is reading ‘your book.’