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On World Book Day, At The World Book Fair 2023

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Nothing, and let me say again, nothing gives an author more joy than seeing their book being read, being with book lovers, on bookshelves, and being at book fairs. So, this photo received today, sent by my publisher was special and they have been making sure the book got all the spotlight it deserves at the World Book Fair happening in Delhi this week, which ends on 5 March.

This book has its own energy, it makes things happen and can be bought on Amazon UK and Amazon India.

This is the 31st edition of the New Delhi World Book Fair (NDWBF), which began on February 25 and has been organised by the National Book Trust (NBT) in collaboration with the India Trade Promotion Organisation (ITPO). The event has invited France as its guest of honour and will be attended by a total of 16 French authors, including Annie Ernaux, the 2022 Nobel Prize in Literature winner.

This year’s theme of the Fair is based on Azadi Ka Amrit Mahotsav, an initiative of the Government of India to celebrate and commemorate 75 years of independence and the glorious history of its people, culture, and achievements.

NDWBF was first held in 1972 after it was inaugurated by the then-President of India VV Giri.  Today, it’s one of the biggest literary events in the world with a total footfall of over two million people.

Bridge India Event: I’m In Conversation with Anita Kaushal, Co Founder, Mauli Rituals, 16 February at 6.30pm

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I have a love and an interest in wellbeing and Ayurvedic products.

If you are curious about Ayurveda, join me for this special event where I am speaking with Anita Kaushal co-founder of the multi-award-winning Mauli Rituals, which is one of my favourite Ayurvedic brands. Heralded by Vogue UK, Tatler, Harpers Bazaar, and others it is a fabulous brand with lots of soul.

I got to know the brand first before I met Anita Kaushal and I had the privilege of interviewing Anita for the Indian edition of my book, Corporate Social Responsibility Is Not Public Relations and I fell in love with this brand more!

There’s so much to learn and know about Anita, Ayurveda, and her very successful brand, as Mauli Rituals is one the first Ayurvedic brands to enter the UK market… I am pleased to be back in conversation with Anita on 16 Feb at 6.30pm hosted by Bridge India

So if you are interested in wellbeing, want to know more about Ayurveda or just want good company and conversation, come along. Book via Bridge Indiahttps://www.linkedin.com/company/bridgeindia/

 

Serendipity PR Is Working With New British Author Tom Mead Whose Debut Book Is Taking Crime Fiction Genre By Storm

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The crime genre is explosively popular and is why Death and the Conjuror a debut crime novel by author, Tom Mead has launched to great success in the US in March 2022. The book was published in the UK on 2 February 2023 by the publishing house, Head of Zeus. Mead is an exciting new British author, specializing in locked-room mysteries and has been lauded across the crime fiction genre, earning high praise from best-loved writers and publications, including New York Times bestselling authors. Mead and his book have been named a “Buzz Book” by Publishers Marketplace and selected as one of Publishers Weekly’s Mysteries of the Year 2022.

Mead’s book is a tribute to the classic golden age whodunnit when crime fiction was a battle of wits between writer and reader. Death and the Conjuror joins its macabre atmosphere, period detail, and vividly drawn characters with a meticulously constructed fair play puzzle. Its baffling plot promises to enthral readers of mystery icons such as Agatha Christie and John Dickson Carr, modern masters like Anthony Horowitz and Elly Griffiths, or anyone who appreciates a good mystery.

The success of Mead and his book can be attributed to the latest trend for “escapism” which has been fuelled by recent events from the global pandemic, the Russian invasion of Ukraine, and the cost of living. We all need to escape somewhere, and good books are providing the answer. Death and the Conjuror is leading the way on the cosy crime revival that’s been building for years.

Readers are also falling out of love with celebrity writers and want real authentic authors, who write because of their passion and burning imagination. Mead is a testament to this as his short fiction has appeared in Ellery Queen Mystery Magazine, Alfred Hitchcock Mystery Magazine, and numerous others. Most recently, his short story “Heatwave” was selected by Lee Child for inclusion in his Best Mystery Stories of the Year 2021.

 Advance Praise – These are just some of the endorsements received to give a snapshot of the respect Mead has earned. There are too many to include:

“Death and the Conjuror is an engrossing tale of murder and magicians, and a revealing exploration of the ever-popular locked-room mystery. Mead’s debut is a novel to intrigue and delight.”

John Connolly, New York Times bestseller of The Nameless Ones and 18 additional titles in the Charlie Parker series

“Tom Mead has created an intriguing set of puzzles on par with John Dickson Carr in Death and the Conjuror.  A true delight for mystery lovers!”

Charles Todd, New York Times bestseller of A Game of Fear and 23 additional titles in the Inspector Rutledge series

“With a deviously intricate locked-room plot, Death and the Conjuror unfolds as both an elegant tribute and a cunning update of the classic ‘impossible crime’ story. Somewhere, the great John Dickson Carr is smiling.”
Daniel Stashower, two-time Edgar-winner, and author of the Harry Houdini mysteries

“A real treat for mystery fans”

Ragnar Jonasson, bestselling author of the Dark Iceland series

An intricate, elegantly written ‘impossible’ crime that completely fooled me. Tom Mead is already a master of the art of misdirection.”

Peter Lovesey, international bestseller, CWA Diamond Dagger Award winner and MWA Grandmaster

“Both a splendid homage to the Golden age of impossible crimes and its great exponent John Dickson Carr and a witty reconstruction of the classic locked room mystery with tongue in cheek bravado and a gallery of attendant, endearing characters, Tom Mead’s debut is a sheer delight.”

Maxim Jakubowski, author, editor and CWA chairman                                      

 “An ingenious locked room mystery. This is a fiendishly clever puzzle wrapped in a beautiful, dark atmospheric story. Utterly captivating!”

Victoria Dowd, author of The Smart Woman’s Guide to Murder

“More red herrings than a North Sea trawler, suspects galore, a dearth of clues, a locked room, and no weapon. A classic ‘who?’ and ‘how?'”

Adrian Magson, author of the Inspector Lucas Rocco series

I Was Lucky To Attend The Jaipur Literature Festival, India 2023

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I have been lucky to be invited to attend this year’s 16th Jaipur Literature Festival, India, an event that has been on my bucket list since 2012 and it did not disappoint. I would go far as saying that everyone should at least once in their lifetime, experience JLF in India. It is like Glastonbury for books, where authors are rock stars.

 

The Festival beautifully combines books with music, creating its own culture and vibe; and te city of Jaipur could not be more perfect for the setting for this Festival. Jaipur is the capital of the state of Rajasthan, in India. Translated from Hindi, Rajasthan means ‘the land of kings’, and Jaipur, is defined by royalty. The 18th-century Maharaja Jai Singh designed the city to meet his every desire, with royal palaces, gardens and pavilions taking up almost a quarter of its footprint. Jaipur has kept its romantic atmosphere and regal air. The entire city was painted pink in 1876 to welcome the Prince of Wales and was refreshed to celebrate the visit of Queen Elizabeth II and, later, Diana, Princess of Wales. Today, Jaipur’s prolific royal architecture is fiercely protected.

 

All these details matter and the Festival is colourful and vibrant. The talks are held in beautiful tents that billow in the gentle breeze, which adds to the atmosphere of romance and imagination. Each Festival morning started with Indian classical music to set the vibration of the day; and one morning there was a fusion of guitar with Indian sitar and tabla (drums) players, which was mystical and atmospheric.

The past decade has seen the Festival transform into a global literary phenomenon having hosted nearly 2000 speakers and welcomed over a million book lovers from across India and the globe. Past speakers have ranged from Nobel Laureates J.M. Coetzee, Orhan Pamuk and Muhammad Yunus, Man Booker Prize winners Ben Okri, Margaret Atwood and Paul Beatty, Sahitya Akademi winners Girish Karnad, Gulzar, Javed Akhtar, M.T. Vasudevan Nair as well as the late Mahasweta Devi and U.R. Ananthamurthy along with literary superstars including Amish Tripathi, Chimamanda Ngozi Adichie and Vikram Seth. An annual event that goes beyond literature, the Festival has also hosted Amartya Sen, Amitabh Bachchan, the late A.P.J. Abdul Kalam, His Holiness the 14th Dalai Lama, Oprah Winfrey, Stephen Fry, Thomas Piketty and former president of Afghanistan, Hamid Karzai.
The Festival brings together a diverse mix of the world’s greatest writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers on one stage to champion the freedom to express and engage in thoughtful debate and dialogue.

 

Be prepared to learn while you are at the Festival…it’s like being on a crash University course. Your brain is kept busy as you listen to authors. I learnt about the writings of the royal Indian courts and Mughals; about wellness and Ayurveda; Russia; Wedgewood poetry; the Himalayas; climate change and sustainability; cell systems; nurturing democracy and so much more. My list is endless.

This year at JLF, the organiers had a special message about climate change and spoke about the Festival’s commitment to be more sustainable, plastic free and to reduce its carbon footprint, through innovation and better practice. While I was there this message was carried through and you could see that the organisers and volunteers were serious about their endeavours.  The magic of the JLF is its serendipity, where you make new friends, find that you are staying in the same hotel as well-known international authors, sharing cabs with them…it’s a place that is a great leveller, and as I began this piece, it is an experience that everyone should have at least once their lifetime

 

Corporate Social Responsibility Is Not Public Relations – Out In India

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I hope everyone has had a good Christmas and now enjoying the time off before we hurl ourselves into 2023. I thought I would take this quiet moment of reflection between Christmas and the New Year to get around to updating everyone about my book, Corporate Social Responsibility Is Not Public Relations, which was published in India on 23 November 2022 by Jaico Publishing.

You will immediately notice that the book has a different cover and is one that has been designed to suit the Indian market. I just love the way on the front cover, if you notice, the line that says ‘For sale in the Indian Subcontinent only’ – that to me, makes this my book extra special. On a personal note, to have my book published and sold here, is a fairy tale come true. I spent my teenage and young adult life in India, where we had books published by Jaico on our bookshelves. Never in my wildest dreams, did I think that one day, I too would have my book published by the highly regarded publishing house.

I wanted to make this edition of the book special, and I decided to include three new interviews with business leaders that will be of interest to the market here. One interview is with an award-winning luxury British Ayurvedic wellbeing brand that has a strong Indian heritage; the other is with one’s of France’s influential ESG and CSR thought leaders and activists, who has worked in India, and the third interview is with a multi-award-winning Indo-German sustainable fashion brand that is doing great things.

I could not be prouder to have my book published in India, a country that was the first in the world to implement a national CSR law in 2014. A region that is a superpower, and has the fifth largest economy in the world, according to the International Monetary Fund. This means my book could not be timelier, because it is now vital for all national and international brands and businesses in India, to authentically commit to their CSR initiatives and build CSR into the heart of their brands and business strategies, and my book explains how to do this with purpose.

The Indian Government has started to raise consumer awareness, with its efforts toward reducing the country’s carbon footprint. Currently, India is the world’s third-largest emitter of carbon dioxide, after the US and China. According to an Associated Chambers of Commerce and Industry of India and PricewaterhouseCoopers International report, landfills are brimming with so much urban waste that by 2050, India is going to need a landfill that’s the size of its capital, New Delhi. Indian consumers aren’t ignoring these horrifying numbers anymore.

More and more consumers are becoming aware of their choices and realising that whether it is clothes that they decide to throw away, nothing ever really goes ‘away’, it all ends up in a landfill. Human activities are clearly harming the global environment and brands have no choice but to migrate to sustainable solutions and work towards building a circular economy. Information is not only to educate people about environmental issues but also to guide them on how they can make a difference every step of the way.

In October 2022, PM Modi launched Mission LiFE movement (Lifestyle for the Environment), which is an India-led global mass movement that will nudge individual and collective action to protect and preserve the environment. PM Modi said the mantra of Mission LiFE is ‘Lifestyle for Environment’ and “Connects the powers of the people for the protection of this earth and teaches them to utilize it in a better way. Mission LiFE makes the fight against climate change democratic, in which everyone can contribute within their capacity. It inspires us to do all that can be done in our everyday life to protect the environment…and that the environment can be protected by making changes in our lifestyle.”

PM Modi added that the mission emboldens the spirit of the P3 model, Pro Planet People, uniting the people of the earth as pro planet people, uniting them all in their thoughts. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’…making my book both timely and relevant to the Indian market. Jai Hind!

 

Corporate Social Responsibility Is Not Public Relations

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A reminder of why this book is important and relevant to your business, and your work.

 

Book, Corporate Social Responsibility Is Not Public Relations Shortlisted

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This has been a good news week and humbling set against all the devastating news that is happening in Ukraine right now. The book, Corporate Social Responsibility Is Not Public Relations, which was published in 2021 has been shortlisted by the UK Business Book Awards.

It is such a proud moment for me and the book, for it to be acknowledged and to be shortlisted, alongside a strong list of books and authors.

There are 15 global interviews in this book and I was lucky to interview these brilliant minds, as their wisdom and knowledge makes the book. I was also incredibly lucky to have environmental journalist, Lucy Siegle write the foreword for the book, which gives it context.

When I was writing the book, we were going into a global pandemic and I had no idea at that time, how much the pandemic would influence the book. COVID-19 has accelerated the need for corporate social responsibility (CSR) and put it high on the agenda for all types of businesses and sectors. Now more than ever, it is important for all organisations to have authentic CSR at the heart of both their business strategy and brand.

There is also a special chapter on India within the book, which for me is an important part of the book because we can learn so much from the East. In this chapter, I have interviewed an Indian Yogi, who talks about CSR and mindset, and that CSR is a shift in thinking for all entrepreneurs, CEOs, and business leaders, across all sectors and regions.

On a personal note, this book has been an achievement, because when writing it, I had just lost my mum. At that time I had this block in my head, where the words did not make sense. I now realise, that I was writing through grief.

I feel like a winner, and I have no fingers crossed. My hope now is that more people buy the book so that we can make the changes that this planet so desperately needs.

 

Goodbye 2021 and Happy New Year

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Well, I have not written anything for a long time here and apologies for that, but the latter part of the year became extraordinarily busy with client work, book work and teaching. By the time December arrived, there was still no sign of things slowing down. Christmas suddenly had arrived, and a few days before Christmas eve, I decided to down tools till January arrived, otherwise, I knew I would completely miss out on the feeling of Christmas that I love.

Serendipity PR was featured in the Women of the City Magazine, which was such a coup and helped create lots of book and business opportunities.

One of the highlights of 2021, was that I attended COP26, where I was in the blue zone with the world leaders. I managed to hustle and get into the opening session with Sir David Attenborough, Prince Charles, and other world leaders. It was an incredible and lasting experience. I also had the unexpected moment to meet Prime Minister Modi and have my photo taken with him!

COP26 itself was very chaotic, frenetic, and disorganised. But amid all this noise, there was an underlined message, that kept cropping up at the World Leaders plenary sessions and at the fringes, which is this – all businesses have an important role to play in helping to shift the climate change needle within the next ten years. World leaders acknowledged that there are businesses with more wealth and resources than most governments, who can invest in finding new technologies and renewable energies to fight climate change and these businesses needed a seat at the table. Along with the big businesses, the world leaders also spoke about how it was important for small businesses to have authentic corporate social responsibility, which proved to me how relevant and important my book is – Corporate Social Responsibility Is Not Public Relations.

At Serendipity PR, we had the opportunity to work on some fabulous client projects, which included working on the curry awards again for the third year running, which is always a joy to be able to champion the best curry houses on our high streets. In other client work, we not only managed to generate 52 pieces of international coverage for Constructive Voices but also helped to create new business opportunities by creating relevant media partnerships.

There have been lots of good things that happened this year, despite living parts of the year in lockdown with limited travel. It has been a kinder year, which has sown seeds for new things in 2022.

Happy New Year All!

 

Waterstones, Enfield, 30 September from 6.30pm to 8.30pm

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Life has been slowly limping back to some kind of normal and as our children head back to school and we master a hybrid working from home and office, we are also now experiencing events. So, am very excited to announce that I will be hosted by my local Waterstones in Enfield, for their very first book event since the pandemic, which will also be my first face-to-face book event since the book was published this February!

It will be a small gathering of people who are interested in corporate social responsibility, ethical business, and of course in my book itself, Corporate Social Responsibility Is Not Public Relations.

If you would like to know more about the event and perhaps even join me on 30 September do drop me a line at sangeeta@serendipitypr.co.uk

 

Ethical Consumer Week 2021 Closing the Climate Gap, 16 to 22 October, 2021

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Ethical Consumer Week is returning for a second year and I am pleased that I will be part of the week, running a session about corporate social responsibility (CSR), based around my book, Corporate Social Responsibility Is Not Public Relations, and I will be joined by social founder, James Thirlwall, founder of animalltea, an ethical tea company.

This year, Ethical Consumer Week will be looking at what it will take to bridge the gap? How can businesses, governments, and consumers work together to make the change required? And what might a fairer, more equitable world look like on the other side?

What’s special about Ethical Consumer Week is that people can sign up and pay what they feel for their tickets for each event.

In the session, I am hosting with James,  entitled, How to put CSR at the heart of your company and maximize the business benefits? We will be discussing how now, more than ever, it is important for all types of businesses to have authentic CSR initiatives that are not a publicity spin. Research shows that CSR improves long-term business performance and that consumers are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!

CSR is a critical part of a company’s performance and reputation. In this webinar, you will learn how to incorporate CSR values into a business strategy and brand. You will also understand the difference between CSR and PR.  This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, benefitting your business, employees, customers, and investors.

 

 

James will be sharing his insights about starting an ethical and purpose-led brand. James launched animalltea during the global pandemic and has CSR baked into its business strategy. animalltea is a UK speciality tea company that uses 100% of its net profit to fund wildlife conservation. All its teas are pesticide-free, organic or biodynamic, and what’s special about this brand is that it exists to protect wildlife, supports sustainable farming, and wants to inspire a love of nature in our communities  –  all through tea.

We’re not on track to meet global emission reduction goals and we need everyone on board to make the impact needed. This includes all types of businesses. CSR is the future of business, and it is the time for all types of businesses to have CSR as the lifeblood for all their customers and employees.

Click here for more details about the session and how to book, and we hope to see you there!

Here’s a link to know more about my book, Corporate Social Responsibility Is Not Public Relations