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Waterstones, Enfield, 30 September from 6.30pm to 8.30pm

 

Life has been slowly limping back to some kind of normal and as our children head back to school and we master a hybrid working from home and office, we are also now experiencing events. So, am very excited to announce that I will be hosted by my local Waterstones in Enfield, for their very first book event since the pandemic, which will also be my first face-to-face book event since the book was published this February!

It will be a small gathering of people who are interested in corporate social responsibility, ethical business, and of course in my book itself, Corporate Social Responsibility Is Not Public Relations.

If you would like to know more about the event and perhaps even join me on 30 September do drop me a line at sangeeta@serendipitypr.co.uk

 

Ethical Consumer Week 2021 Closing the Climate Gap, 16 to 22 October, 2021

 

Ethical Consumer Week is returning for a second year and I am pleased that I will be part of the week, running a session about corporate social responsibility (CSR), based around my book, Corporate Social Responsibility Is Not Public Relations, and I will be joined by social founder, James Thirlwall, founder of animalltea, an ethical tea company.

This year, Ethical Consumer Week will be looking at what it will take to bridge the gap? How can businesses, governments, and consumers work together to make the change required? And what might a fairer, more equitable world look like on the other side?

What’s special about Ethical Consumer Week is that people can sign up and pay what they feel for their tickets for each event.

In the session, I am hosting with James,  entitled, How to put CSR at the heart of your company and maximize the business benefits? We will be discussing how now, more than ever, it is important for all types of businesses to have authentic CSR initiatives that are not a publicity spin. Research shows that CSR improves long-term business performance and that consumers are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!

CSR is a critical part of a company’s performance and reputation. In this webinar, you will learn how to incorporate CSR values into a business strategy and brand. You will also understand the difference between CSR and PR.  This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, benefitting your business, employees, customers, and investors.

 

 

James will be sharing his insights about starting an ethical and purpose-led brand. James launched animalltea during the global pandemic and has CSR baked into its business strategy. animalltea is a UK speciality tea company that uses 100% of its net profit to fund wildlife conservation. All its teas are pesticide-free, organic or biodynamic, and what’s special about this brand is that it exists to protect wildlife, supports sustainable farming, and wants to inspire a love of nature in our communities  –  all through tea.

We’re not on track to meet global emission reduction goals and we need everyone on board to make the impact needed. This includes all types of businesses. CSR is the future of business, and it is the time for all types of businesses to have CSR as the lifeblood for all their customers and employees.

Click here for more details about the session and how to book, and we hope to see you there!

Here’s a link to know more about my book, Corporate Social Responsibility Is Not Public Relations

Corporate Social Responsibility Is Not Public Relations – Now in the US

Webinar: How to put CSR at the heart of your company and maximise the business benefits

 

Corporate Social Responsibility is Not Public Relations

 

I am running this webinar for the Association of MBA’s (AMBA) on 27 May from 12pm to 1pm – How to put CSR at the heart of your company and maximise business benefits.

AMBA is committed to raising the profile and quality standards of business education internationally, for the benefit of Business Schools, MBA students and graduates and alumni, employers, communities and society.

If free, come along – click here!

Corporate Social Responsibility Is Not Public Relations: The Book Is Flying

It is Spring, Easter has come and gone and here in the UK we are about to re-emerge from lockdown and suddenly, we have a lot to look forward to…time has flown and yes, it has taken me this long to write about all the wonderful and positive things that have happened and are happening for my new book, Corporate Social Responsibility Is Not Public Relations

 The Launch

I cannot believe that it has been a full month since the book had its official publication day on 18 February this year. Like everything that has been happening, the launch event was virtual, and on the day we had just over 100 people join from all over the world. It was great to see so much support for the book, which has continued. The book has been warmly received by both the media and the public.

Irish Tech News & Podcasts

Interest in the book has led to different opportunities and conversations, which includes me creating a special mini podcast series for the award winning, Irish Tech News. The first podcast from this series, launches this April. I have interviewed a mix of people, some of whom are in the book and some new voices, who are all talking about corporate social responsibility (CSR) and the things that they are doing to create change and make impact.

The first podcast is now live and is with entrepreneur, Leigh Kathryn Bonner who is one of Forbes Under 30, who is behind her CSR led-business, ‘Bee Downtown.’

In this particular podcast, Leigh gives us an insight into bees, who we discover are one of Mother Nature’s best storytellers!

The other, Irish Tech News podcast interviews I have coming up, are with – a  new purposeful tea company; a clown who is helping to make children laugh in refugee camps; an expert on sustainable and ethical investments; an ethical fashion entrepreneur and more.

Publicity Received

The book has been featured on Reputation Today, who ran a few pieces; India CSR Network also showed the book a lot of love and ran four stories; Asian Voice Newspaper; India Global Business; Viewdigital; Digital Journal; Enfield Dispatch; and Irish Tech News did a podcast with me about the book, which led to the mini-series.

Coming Up

I also have a few interviews just around the corner, including being interviewed on other podcasts. In fact, I am looking forward to joining Books and Friends on 19 April.

The book launches in the US in May and there’s more exciting news to announce soon.

Gratitude

But, the most important thing right now is to thank everyone who has bought the book! Thank you!! As an author, there’s nothing like the thrill of knowing someone is reading ‘your book.’

 

Little Bit Of More Book Love For The PR Knowledge Book

I was delighted to see this unexpected book review for  – The PR Knowledge Book from Rusen Kumar, founder and managing editor of India CSR Network, India’s largest ethical news platform. Rusen is a respected media mogul in India and well-known in the areas of social entrepreneurship, social journalism and social-economic development.

Rusen has been at the forefront in driving change for not only the vulnerable people in society, but also getting corporates to act differently in India.

You can read his full review here and am hugely grateful for all his support.

Twenty Twenty

I have been working on the PR campaign for this is incredible book(which came to me serendipitously), Twenty, Twenty by the highly-acclaimed author, Nigel Watts, which is a blueprint for 2020, which was originally published in 1995 by Hodder and Stoughton.

The book eerily and accurately predicts a global pandemic that occurs in the year 2020 causing the world to communicate largely through virtual technology, with people wearing masks, a drastic reduction of air travel leading to ‘virtual tourism’, and nature fighting back for its survival due to mankind’s destruction of our planet.

Tragically, Watts took his own life in 1999 and now 25 years later, his very brave widow, former BBC presenter and broadcaster, Sahera Chohan has republished this timely and relevant book this August; the book’s anniversary month.

At the time, when it came launched, the book received rave reviews from The Times, Time Out, Sunday Times and more. The Times said: “Twenty Twenty is about the end of the world, viral apocalypse, virtual reality…[it] asks the big questions at a time of global destruction and spiritual uncertainty…an intriguing synthesis between ancient mysticism and the brave new world of virtuality. It is a book to make the pulse race, the mind dance and the heart sink.”

Twenty Twenty foretells the events of the year 2020, where an ageing writer infected with a deadly virus and despairing of mankind’s continuing damage to the planet retreats to a derelict factory in the icy wastes of northern Canada. Meanwhile, at a remote research institute in the Californian desert, William Morrison, a virtual reality test pilot, and Julia

O’Brien, a British anthropologist, are working on a VR simulation of the Amazonian Kogi tribe. William and Julia appear to have little in common, until they discover an uncanny connection that finds them being drawn towards a derelict factory in northern Canada. As the story escalates to its dramatic conclusion, Watts powerfully manipulates the reader’s perceptions of reality, whilst blurring the boundary between creator and created.

Nigel Watts has drawn his name in the sands of time, putting him side-by-side with some of the greatest futuristic authors – Orwell, Huxley and H.G.Wells – securing Twenty Twenty not just as a book of our time, but an enduring and influential novel. Needless to say the book has been drawing lots of media attention and it has been such a great book campaign to work on…to know how it ends you will need to buy the book, which is available on Amazon.

 

 

Thank For You The Last 10 Years & Here’s to 2020

It’s been an incredible year from celebrating 10 years of Serendipity PR to publishing my first book The PR Knowledge Book (amazon.co.uk/PR-Knowledge-B).

Thank you for the love you have shown The PR Knowledge Book & Serendipity PR this year and I’m very excited by what’s coming in 2020!

 

 

The PR Knowledge Book Launches at The Taj Hotel London

It has been a busy October, which had a brilliant start with the launch of my book, The PR Knowledge Book, at the very glamorous Taj Hotel, London on 4 October, 2019.

I welcomed over 80 guests from the world of business, family and friends…and they say never mix with business with pleasure; it was such a great night that it through this old adage out the window. There were social media influencers in the room, well known people and organisations such as the Born Free Foundation, Asian Voice, Alternatives London, the Bangladesh Caterers Association, Federation of Small Business; Lisburn and Castlereagh City Council, book publishers, award winning chefs, authors and many others. I am so grateful to everyone who attended the launch event to support me and the book!

Many people since have been asking me what was it like having a book launch and the best way I describe it, is the evening went far too quickly and it was like being a bride without a groom!

At the event, journalist and book editor, Tania O’Donnell did a fireside chat with me about the book, to give guests an insight into the book.

I am delighted to say that the book has since been receiving positive media coverage, strong social media engagement and good reviews on Amazon. 

The PR Knowledge Book is published by Business Expert Press (BEP) and I have written it in an easy style for anyone irrespective of where they are in the world—entrepreneur, student starting out in the media industry, home business, small business, start-up, charity, or any other type of organisation wanting to embark on their PR journey or someone just plain curious about what it entails.

The book went through a rigorous editorial process by the highly regarded Professor Don Stacks at Miami University and has received great endorsements from international business leaders. It has already been bought by the following UK universities –  University of Oxford; London Business School; University of Edinburgh; University of Bath; University of Glasgow; University of East Anglia; University of Salford; University of Kent; and University of Strathclyde.

The book is available to buy on Amazon – UK, US and India. It is also available on the BEP website, which also allows you to experience the book and sample a few chapters.

The PR Knowledge Book

For the last six months I have been beavering away and as a result, I know have some exciting news…I have just published my first book called, The PR Knowledge Book, published by BEP Publishing. My book arrived yesterday 13 August and it felt and still feels wonderful to hold.

I have written the book for a global audience, using my international client case stories and insights. The PR Knowledge Book is for anyone, irrespective of where they are in the world—student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on their PR journey or someone just plain curious about what it all entails.

The book covers everything within the world of PR – from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

I have made sure to tackles hot topics from diversity in the newsroom to fake news. There’s also a chapter dedicated to how small businesses can go global and how serendipity can make your brand grow.

I am very proud that The PR Knowledge has already received advance praise from industry leaders world-wide and includes – Jérôme Chouchan, Godiva Chocolatier, President, Japan, South Korea, Asia and Australia; Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload; Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner; Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas; Erik Korsvik Ostergaard, Leadership Advisor, published author and guest lecturer at The Copenhagen Business School; Jill Totenberg, CEO, The Totenberg Group, New York; Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India; Tom Seabrook, Commissioning Book Editor, Jawbone Press; Malcolm Stern, Co-founder and Director of Alternatives London; Raja Majid, Las Vegas Entrepreneur; Rusen Kumar, editor-chief, India CSR Network; and Asian Voice Newspaper.

Below are just some of the endorsements:

Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”

Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas says, “Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”

With US employment for public relations specialists expected to reach 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department, it makes The PR Knowledge Book a timely read.

I hope if you do choose to buy a copy of The PR Knowledge Book, that you enjoy reading it, as much as I enjoyed writing it. The book can be bought from various online platforms including Amazon or the publisher’s website.

One last word…I have always wanted to write a book, since I was 10 years old, 40 odd years later, it shows that dreams can come true!