I am running this webinar for the Association of MBA’s (AMBA) on 27 May from 12pm to 1pm – How to put CSR at the heart of your company and maximise business benefits.
AMBA is committed to raising the profile and quality standards of business education internationally, for the benefit of Business Schools, MBA students and graduates and alumni, employers, communities and society.
If free, come along – click here!
It is Spring, Easter has come and gone and here in the UK we are about to re-emerge from lockdown and suddenly, we have a lot to look forward to…time has flown and yes, it has taken me this long to write about all the wonderful and positive things that have happened and are happening for my new book, Corporate Social Responsibility Is Not Public Relations
I cannot believe that it has been a full month since the book had its official publication day on 18 February this year. Like everything that has been happening, the launch event was virtual, and on the day we had just over 100 people join from all over the world. It was great to see so much support for the book, which has continued. The book has been warmly received by both the media and the public.
Irish Tech News & Podcasts
Interest in the book has led to different opportunities and conversations, which includes me creating a special mini podcast series for the award winning, Irish Tech News. The first podcast from this series, launches this April. I have interviewed a mix of people, some of whom are in the book and some new voices, who are all talking about corporate social responsibility (CSR) and the things that they are doing to create change and make impact.
The first podcast is now live and is with entrepreneur, Leigh Kathryn Bonner who is one of Forbes Under 30, who is behind her CSR led-business, ‘Bee Downtown.’
In this particular podcast, Leigh gives us an insight into bees, who we discover are one of Mother Nature’s best storytellers!
The other, Irish Tech News podcast interviews I have coming up, are with – a new purposeful tea company; a clown who is helping to make children laugh in refugee camps; an expert on sustainable and ethical investments; an ethical fashion entrepreneur and more.
The book has been featured on Reputation Today, who ran a few pieces; India CSR Network also showed the book a lot of love and ran four stories; Asian Voice Newspaper; India Global Business; Viewdigital; Digital Journal; Enfield Dispatch; and Irish Tech News did a podcast with me about the book, which led to the mini-series.
I also have a few interviews just around the corner, including being interviewed on other podcasts. In fact, I am looking forward to joining Books and Friends on 19 April.
The book launches in the US in May and there’s more exciting news to announce soon.
But, the most important thing right now is to thank everyone who has bought the book! Thank you!! As an author, there’s nothing like the thrill of knowing someone is reading ‘your book.’
I was delighted to see this unexpected book review for – The PR Knowledge Book from Rusen Kumar, founder and managing editor of India CSR Network, India’s largest ethical news platform. Rusen is a respected media mogul in India and well-known in the areas of social entrepreneurship, social journalism and social-economic development.
Rusen has been at the forefront in driving change for not only the vulnerable people in society, but also getting corporates to act differently in India.
You can read his full review here and am hugely grateful for all his support.
I have been working on the PR campaign for this is incredible book(which came to me serendipitously), Twenty, Twenty by the highly-acclaimed author, Nigel Watts, which is a blueprint for 2020, which was originally published in 1995 by Hodder and Stoughton.
The book eerily and accurately predicts a global pandemic that occurs in the year 2020 causing the world to communicate largely through virtual technology, with people wearing masks, a drastic reduction of air travel leading to ‘virtual tourism’, and nature fighting back for its survival due to mankind’s destruction of our planet.
Tragically, Watts took his own life in 1999 and now 25 years later, his very brave widow, former BBC presenter and broadcaster, Sahera Chohan has republished this timely and relevant book this August; the book’s anniversary month.
At the time, when it came launched, the book received rave reviews from The Times, Time Out, Sunday Times and more. The Times said: “Twenty Twenty is about the end of the world, viral apocalypse, virtual reality…[it] asks the big questions at a time of global destruction and spiritual uncertainty…an intriguing synthesis between ancient mysticism and the brave new world of virtuality. It is a book to make the pulse race, the mind dance and the heart sink.”
Twenty Twenty foretells the events of the year 2020, where an ageing writer infected with a deadly virus and despairing of mankind’s continuing damage to the planet retreats to a derelict factory in the icy wastes of northern Canada. Meanwhile, at a remote research institute in the Californian desert, William Morrison, a virtual reality test pilot, and Julia
O’Brien, a British anthropologist, are working on a VR simulation of the Amazonian Kogi tribe. William and Julia appear to have little in common, until they discover an uncanny connection that finds them being drawn towards a derelict factory in northern Canada. As the story escalates to its dramatic conclusion, Watts powerfully manipulates the reader’s perceptions of reality, whilst blurring the boundary between creator and created.
Nigel Watts has drawn his name in the sands of time, putting him side-by-side with some of the greatest futuristic authors – Orwell, Huxley and H.G.Wells – securing Twenty Twenty not just as a book of our time, but an enduring and influential novel. Needless to say the book has been drawing lots of media attention and it has been such a great book campaign to work on…to know how it ends you will need to buy the book, which is available on Amazon.
It has been a busy October, which had a brilliant start with the launch of my book, The PR Knowledge Book, at the very glamorous Taj Hotel, London on 4 October, 2019.
I welcomed over 80 guests from the world of business, family and friends…and they say never mix with business with pleasure; it was such a great night that it through this old adage out the window. There were social media influencers in the room, well known people and organisations such as the Born Free Foundation, Asian Voice, Alternatives London, the Bangladesh Caterers Association, Federation of Small Business; Lisburn and Castlereagh City Council, book publishers, award winning chefs, authors and many others. I am so grateful to everyone who attended the launch event to support me and the book!
Many people since have been asking me what was it like having a book launch and the best way I describe it, is the evening went far too quickly and it was like being a bride without a groom!
At the event, journalist and book editor, Tania O’Donnell did a fireside chat with me about the book, to give guests an insight into the book.
I am delighted to say that the book has since been receiving positive media coverage, strong social media engagement and good reviews on Amazon.
The PR Knowledge Book is published by Business Expert Press (BEP) and I have written it in an easy style for anyone irrespective of where they are in the world—entrepreneur, student starting out in the media industry, home business, small business, start-up, charity, or any other type of organisation wanting to embark on their PR journey or someone just plain curious about what it entails.
The book went through a rigorous editorial process by the highly regarded Professor Don Stacks at Miami University and has received great endorsements from international business leaders. It has already been bought by the following UK universities – University of Oxford; London Business School; University of Edinburgh; University of Bath; University of Glasgow; University of East Anglia; University of Salford; University of Kent; and University of Strathclyde.
For the last six months I have been beavering away and as a result, I know have some exciting news…I have just published my first book called, The PR Knowledge Book, published by BEP Publishing. My book arrived yesterday 13 August and it felt and still feels wonderful to hold.
I have written the book for a global audience, using my international client case stories and insights. The PR Knowledge Book is for anyone, irrespective of where they are in the world—student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on their PR journey or someone just plain curious about what it all entails.
The book covers everything within the world of PR – from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
I have made sure to tackles hot topics from diversity in the newsroom to fake news. There’s also a chapter dedicated to how small businesses can go global and how serendipity can make your brand grow.
I am very proud that The PR Knowledge has already received advance praise from industry leaders world-wide and includes – Jérôme Chouchan, Godiva Chocolatier, President, Japan, South Korea, Asia and Australia; Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload; Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner; Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas; Erik Korsvik Ostergaard, Leadership Advisor, published author and guest lecturer at The Copenhagen Business School; Jill Totenberg, CEO, The Totenberg Group, New York; Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India; Tom Seabrook, Commissioning Book Editor, Jawbone Press; Malcolm Stern, Co-founder and Director of Alternatives London; Raja Majid, Las Vegas Entrepreneur; Rusen Kumar, editor-chief, India CSR Network; and Asian Voice Newspaper.
Below are just some of the endorsements:
Julia Hobsbawm OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”
Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”
Dr. Harbeen Arora, Founder, BIOAYURVEDA, ALL Ladies League and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”
Tami Belt, Author and Founder, Blue Cube Marketing Solutions, Las Vegas says, “Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”
Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”
With US employment for public relations specialists expected to reach 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department, it makes The PR Knowledge Book a timely read.
I hope if you do choose to buy a copy of The PR Knowledge Book, that you enjoy reading it, as much as I enjoyed writing it. The book can be bought from various online platforms including Amazon or the publisher’s website.
One last word…I have always wanted to write a book, since I was 10 years old, 40 odd years later, it shows that dreams can come true!
18 September was the birthday of the late P.F. Sloan, the iconic American singer, songwriter and as I remember Sloan, his friend and co-author of memoirs, What’s Exactly The Matter With Me, Steve Feinberg, shared these thoughts with me about Sloan’s life and epic song, Eve Of Destruction.
I share these words with Steve’s permission:
“P.F. Sloan was a renegade outlaw. A genius prodigy, Pound for pound, P.F. Sloan was the most mysterious and elusive figures in the history of rock and roll–and one of the most powerful and influential songwriters to emerge from the inspired mid-sixties.
Without P.F. Sloan there wouldn’t have been the sound of the Mamas and Papas. That’s Phil who wrote and played the infectious opening hook on California Dreamin’. Phil and his partner Steve Barri were the original Grass Roots, with a hit song before there was a real group. He wrote pop songs for everyone–from Ann-Margret to Herman’s Hermits–from Jan and Dean to the Turtles. Everyone who knows anything about music from the sixties has heard Sloan songs.
And then P.F. Sloan dared to write Eve Of Destruction. P.F. Sloan was fearless. He wrote songs like Eugene O’Neill wrote plays–with passion and honesty. He gave us everything he had.
Before Eve, folk music was relegated to the rarified confines of coffee houses and beat clubs, not frequented by the majority of kids in America, whose main access to music was a.m. radio. However, these kids were full of quiet angst about the war, poverty, nuclear annihilation and racial strife. These kids were sleeping tigers waiting to be unleashed upon the world with something to say—waiting for the green light—waiting for their fuses to be lit. Eve Of Destruction lit the fuse of a generation and inspired them to stand up and be heard. Eve Of Destruction was a song that became their sword—they used that sword, righteously. This song inspired the 26th Amendment of the Constitution, lowering the voting age to eighteen.
I have received letters from former teens throughout the world—they all remember where they were when they heard Eve—how their lives changed. It is a song that awoke those tigers and became one of the seminal events in an extraordinary decade. When JerryLewis introduced Eve Of Destruction on September 20, 1965, on the Hullabaloo television show, the earth rumbled. For me, it was the line, “This whole crazy world is just too frustratin’”. It shot through me. That song was my Bar Mitzvah. Eve was my passage into manhood.
Before Eve Of Destruction, life was Hondas, cars, madras shirts, monster movies , barbecues and dances on Saturday nights—we were giving more thought to buying beer for a party under the boardwalk than dying in Vietnam. Marijuana had yet to waft into the mainstream youth culture from the coolness of jazz and the hippie underground. America was on a precipice. We had suppressed all of the anxiety of the world and thought it was secure in its place—let the grownups worry about it. It wasn’t secure. Eve Of Destruction blew our hair back and blew our minds. It stopped us in our tracks, and caused us to think—a lot of us, for the first time.
Because he wrote successful pop songs, Sloan wasn’t allowed to hammer down on new, strong iron. He was torn apart by the the folk establishment and crucified by the music business. (Bob Dylan respected Sloan. Dylan once said the if you wanted to know what was happening on the street, Eve Of Destruction will tell you that). Pete Seeger refused to be on the same bill with Phil and John Lennon thought the song was rubbish—though, in my opinion, Lennon was more influenced by P.F. Sloan than he would ever have admitted.
A writer of pop songs couldn’t possibly have anything to say. They were wrong. Sloan didn’t care. P.F. Sloan was all about the music–all about the song. And he was all about telling the truth in a song. P.F. Sloan paid the price. Phil took Eve to #1, delivered the message around the world and was then torn apart by those who did not want the message heard. The debt has been paid. Music needs an enlightenment of truth.
Think of all the hate there is in Red China!
Then take a look around to Selma, Alabama!
Ah, you may leave here, for four days in space,
But when your return, it’s the same old place,
The poundin’ of the drums, the pride and disgrace,
You can bury your dead, but don’t leave a trace,
Hate your next door neighbor, but don’t forget to say grace,
And you tell me over and over and over and over again my friend,
You don’t believe we’re on the eve of destruction.”
P.F Sloan died in 2015. He spent the last three years of his life touring and playing for his loyal, adoring fans. His memoirs, What’s Exactly The Matter With Me? was published by Jawbone Press in London, in 2014.
It has taken me three months to get down to writing this post…three months into this year and that’s because so much has been happening since we started 2018…from bringing two like-minded organisations together to create and launch a library in the City of London; to being invite back again by the Mayor’s office to speak about being a London business and the need for diversity; to helping a client participate in a London China expo to working on some exciting launches including the media campaign for a business book called The Responsive Leader written by an influential thought-leader, Erik Korsvik Østergaard, who is making waves with his new book.
While all this has been going on we have had the #Metoo and #TimesUp social media campaigns have gone viral and as I write, we are heading towards International Women’s Day (IWD) on 8 March.
Findings from reports tell us that gender parity is over 200 years away; which is why there has never been a more important time to keep motivated and #PressforProgress – this year’s IWD theme. There is a strong global momentum striving for gender parity.
To help mark this day the FSB is raising the visibility of role models for women entrepreneurs with an international digital campaign called 100 FSB Women. As part of this initiative Serendipity PR is actively supporting the FSB Women’s London network; and we have helped source one of its speakers and organised a free business book for attendees. This special book is called Read My Lips by Swedish TV personality Elaine Eksvard, published by our client, LID Publishing. Wouldn’t life be easier if we could get people to listen to us in every situation? This book teaches us how to persuade our listeners, be professional and personal, without being private. Eskvard is best-selling author of Ruling Technique, Living Power and Talk Nice.
I will end with this wonderful comment from Helen Mirren who was speaking about #MeToo and #TimesUp to The New York Times and said, “It’s an amazing moment isn’t it? I’ve never wanted to be younger than I am, but the only thing that makes me think God, I wish I was 18 now, is 18 year olds are coming into a very different world.”