New Look Of Serendipity PR & Media’s Brand And Website

I bravely launched Serendipity PR & Media in 2009, when the world was still reeling from the 2008 economic collapse and I figured, if Serendipity PR could survive a global recession, it could survive anything! Well, eight years later we are still here and wanted to re-look at my brand and website, which is what I did with the help of Jools Barret (195designhouse), who I think you will agree once that you have seen the new site, that Jools is a fantastically talented web designer.

 

Doing this revamp has been a good personal exercise, as it made me reflect on all what Serendipity PR has achieved…as I have grown my global network, had the privilege to work with interesting and very talented people across art, music, film, food, publishing and books, and also secured some powerful media coverage.

 

During this time, I have learnt many things about running a business and have loved every moment of this adventure. But most of all I have stayed true to my belief and the key brand value of Serendipity PR & Media and made sure I have been an open, supportive and random networker. I also owe this brand value and learning to Thomas Power – a great thought leader; #digitalphilosopher who taught me about his #ORS (Open, Random and Supportive) dynamic.

The new site is visually vibrant, fun and also reflects part of my cultural roots. It also, I believe imbibes the ‘serendipity feel’ on the homepage, where you can click on whatever you like, instead of being navigated in a structured way. Jools has also cleverly represented the Serendipity PR & Media in all the images, adding to the sites strong look and feel.

 

Well, there’s nothing left for me to say except that I hope you enjoy the site and for those who don’t know me, please do connect with me.

Embrace: Taryn Brumfitt’s Film About Body Image

The media has a profound effect on us and the way we perceive ourselves and our bodies. On the 18 of January, I was invited to the London film premiere of Embrace, the wonderful story and journey by Taryn Brumfitt. Her story first went viral on Facebook when she posted two images of herself.

 

This is a film about loving ourselves; loving our bodies for what they are…whether they are tall, fat, thin, ageing…the list we can make is endless. Television, the Internet, films and the media have a strong hold on our personal perceptions of what beauty is supposed to be, and sadly because of this, it has contributed to some people experiencing eating disorders like anorexia and bulimia.

 

Young boys and girls, teenagers and young adults should educate themselves about having a healthy body, and learn how to accept themselves for the beautiful person they are inside and this is what Embrace sets out to do.

 

There’s one statement in the film that someone makes, and goes something like this…”I love my body because it’s my soul mate; it’s the home to my soul.”

 

This is such a brilliant and positive film and if you can, do watch it, because it will help us all to love ourselves better and each other.

https://bodyimagemovement.com/embrace-the-documentary/

 

Climate Change: HRH Prince Charles, Tony Juniper And Emily Shuckburg, OBE

This January I had the opportunity to interview HRH Prince Charles’s special adviser Tony Juniper and Dr. Emily Shuckburg, OBE about working with Prince Charles, ‘fake news’, the new US President and of course their latest book on #ClimateChange. This is an edited version extract of the interview:

http://www.justmeans.com/blogs/the-ladybird-book-on-climate-change-co-authored-by-prince-charles-tony-juniper-and-scientist

Tech-EdTech Collaboration

This January we had the opportunity to work with Ubiquity University, a global online university and connect this educational platform to one of our business connections – the award-winning arts incubator Debut Contemporary. We at Serendipity were delighted when these two organisations came together to do something powerful; they formed a partnership to give Ubiquity University’s art students the business know-how to differentiate themselves in the industry, through a curriculum based on topics such as PR and marketing, accountancy, business strategy, brand ID, and global arts markets, among many others.
This Ubiquity University and Debut Contemporary partnership will help artists to create successful business models, so they may spend all their energy on what they really love doing.

 

Jim Garrison, President of Ubiquity University says, “By developing our entrepreneurial program with a world-class institution like Debut