Love Fashion? Read This!

With my love of fashion pulsating through my veins and working with fashion brands, I was dismayed to read the ‘Daily Mail’s’ story last week announcing that women over the age of 33 where probably too old to shop at Zara! What nonsense?! As luck would have it, I was attending the Sheerluxe fashion event this Saturday (18 March) gone, that would help erase that ageist ‘Daily Mail’ headline.

Sheerluxe always does good events – from speakers, to content, to the most amazing goodie bags and being very friendly.  Trinny Woodhall started off the day and was very engaging, real and entertaining and shops at Zara! Tips that I took away from Trinny – get a pair of jazzy, platform, silver brogues; invest in great blazers and jackets; and metallic tops are your friend.

Parisian style blogger Loulou de Saison enthused French charm and spoke about how to create that effortless Parisian style, which is always about ‘less is more’, taking one thing off. So what does that mean and how do you do that? Well, if you are wearing one piece of jewellery with a pair of jeans and top – the answer is –don’t over-do your hair, make it messy and undone. That’s how you ‘take one thing off’ the French way. And yes LouLou shops at Zara and Mango, mixing high-street with Chanel, Vetements and luxury brands.

My other love at the Sheerlux event was Donna Ida, denim queen, who was rocking a fantastic pair of leather trousers from her own collection called ‘Ginger’, which is on my ‘need now’ list. Donna gave sound advice on denim trends; told us what jeans suit which shape and made it official – the denim culottes is ‘in’.

There was a lot of pampering at the Sheerluxe event, with GHD hair styling, manicures, Studio 10 make-overs and showrooms. My favourite showroom was Pampelone Clothing, who were super cool. Alison Hansen, fashion illustrator was illustrating Pampelone’s resort wear, making each image bespoke to everyone who popped into the showroom.

My last word – keep shopping at Zara, whatever your age and get the Mango trench coat now before it sells out – it’s Parisian chic all over.

’Thinking of You’ Joni Sledge… #RIP.

This morning (12 March, 2017) I woke up to the sad news that Joni Sledge has passed away at the age of 60.  I am a big Sister Sledge fan, loved their music; ‘Thinking of You’ became my anthem from the age of 16 and I spent my disco years making memories to Sister Sledge.

So, it was my biggest personal moment to have been able to interview Joni Sledge a few months ago about her hopes for change and women’s empowerment. I could not believe that I my 16-year-old self would have this opportunity years and years later, reinforcing my belief that life is full of surprises and serendipity.

Here’s the full interview…’Thinking of You’ Joni, RIP.

 

Photo Credit: Photographer: Camilla Camaglia/Sister Sledge WAMOW endorsed by Joni Sledge

International Women’s Day: #BeBoldForChange

 

This year there is so much for us to shout about and our voices to be heard on, from – equal pay, supporting women in business, Trump and more. This year International Women’s Day on 8 March is asking everyone to #BeBoldForChange, urging us all to help forge a better working world – a more inclusive, gender equal world.

We know that progress has been slow and that we need international action to accelerate gender parity. The World Economic Forum predicts the gender gap won’t close entirely until 2186! This is just too long to wait. This 8 March provides an important opportunity for ground-breaking action that can truly drive greater change for women.

There are many initiatives and people doing vital work to help create this needed change, and I had the opportunity to interview Jane Shepherdson, MBE, a leading figure in fashion retail, former CEO of Whistles and prior to that, Brand Director at Topshop. Jane supporting young designers through the London College of Fashion’s Centre of Fashion Enterprise and has helped promote Fair Trade fashion to a wider audience as a Board member of Peopletree until 2013.

Jane is also Creative Advisor to Oxfam and a patron of the charity Smart Works, a service that offers free professional clothing and job interview training to women. I spoke with Shepherdson about her role at Smart Works and what this charity is all about from her perspective. Read the full interview.

Photo Credit: International Women’s Day

New Look Of Serendipity PR & Media’s Brand And Website

I bravely launched Serendipity PR & Media in 2009, when the world was still reeling from the 2008 economic collapse and I figured, if Serendipity PR could survive a global recession, it could survive anything! Well, eight years later we are still here and wanted to re-look at my brand and website, which is what I did with the help of Jools Barret (195designhouse), who I think you will agree once that you have seen the new site, that Jools is a fantastically talented web designer.

 

Doing this revamp has been a good personal exercise, as it made me reflect on all what Serendipity PR has achieved…as I have grown my global network, had the privilege to work with interesting and very talented people across art, music, film, food, publishing and books, and also secured some powerful media coverage.

 

During this time, I have learnt many things about running a business and have loved every moment of this adventure. But most of all I have stayed true to my belief and the key brand value of Serendipity PR & Media and made sure I have been an open, supportive and random networker. I also owe this brand value and learning to Thomas Power – a great thought leader; #digitalphilosopher who taught me about his #ORS (Open, Random and Supportive) dynamic.

The new site is visually vibrant, fun and also reflects part of my cultural roots. It also, I believe imbibes the ‘serendipity feel’ on the homepage, where you can click on whatever you like, instead of being navigated in a structured way. Jools has also cleverly represented the Serendipity PR & Media in all the images, adding to the sites strong look and feel.

 

Well, there’s nothing left for me to say except that I hope you enjoy the site and for those who don’t know me, please do connect with me.

Embrace: Taryn Brumfitt’s Film About Body Image

The media has a profound effect on us and the way we perceive ourselves and our bodies. On the 18 of January, I was invited to the London film premiere of Embrace, the wonderful story and journey by Taryn Brumfitt. Her story first went viral on Facebook when she posted two images of herself.

 

This is a film about loving ourselves; loving our bodies for what they are…whether they are tall, fat, thin, ageing…the list we can make is endless. Television, the Internet, films and the media have a strong hold on our personal perceptions of what beauty is supposed to be, and sadly because of this, it has contributed to some people experiencing eating disorders like anorexia and bulimia.

 

Young boys and girls, teenagers and young adults should educate themselves about having a healthy body, and learn how to accept themselves for the beautiful person they are inside and this is what Embrace sets out to do.

 

There’s one statement in the film that someone makes, and goes something like this…”I love my body because it’s my soul mate; it’s the home to my soul.”

 

This is such a brilliant and positive film and if you can, do watch it, because it will help us all to love ourselves better and each other.

https://bodyimagemovement.com/embrace-the-documentary/

 

Climate Change: HRH Prince Charles, Tony Juniper And Emily Shuckburg, OBE

This January I had the opportunity to interview HRH Prince Charles’s special adviser Tony Juniper and Dr. Emily Shuckburg, OBE about working with Prince Charles, ‘fake news’, the new US President and of course their latest book on #ClimateChange. This is an edited version extract of the interview:

http://www.justmeans.com/blogs/the-ladybird-book-on-climate-change-co-authored-by-prince-charles-tony-juniper-and-scientist

Tech-EdTech Collaboration

This January we had the opportunity to work with Ubiquity University, a global online university and connect this educational platform to one of our business connections – the award-winning arts incubator Debut Contemporary. We at Serendipity were delighted when these two organisations came together to do something powerful; they formed a partnership to give Ubiquity University’s art students the business know-how to differentiate themselves in the industry, through a curriculum based on topics such as PR and marketing, accountancy, business strategy, brand ID, and global arts markets, among many others.
This Ubiquity University and Debut Contemporary partnership will help artists to create successful business models, so they may spend all their energy on what they really love doing.

 

Jim Garrison, President of Ubiquity University says, “By developing our entrepreneurial program with a world-class institution like Debut