Entries by sangeeta

Serendipity PR & The National Curry Awards

I have been working on the media campaign, which involved writing all the main speeches and brochure copy for the 12th Annual National Curry Awards for best Chef and Restaurant of the Year, hosted by the Bangladesh Caterers Association (BCA), which took place on 19 November in Central London at the Park Plaza Hotel Westminster. […]

Working With LID Publishing

It’s September and it’s back to school and back to writing…it has been a busy, happy summer of juggling school holidays and work. I’d be lying if I said it wasn’t exhausting, but it has been fun to include my 10-year-old in my business life and that I also have great flexible clients. This leads […]

The Boss That Helped Shaped Me

  We all have bosses that shape us in one way or another and Dame Helen Alexander was a boss who taught me that it was possible to be kind, thoughtful and a leader at the same time. The BBC’s obituary sums up Dame Helen beautifully.   I had the pleasure and privilege of working […]

That Cheeky Question: Can I Pick Your Brains?!

I wrote about this, two years ago now, but felt I needed to revisit it again, as it is one that always creeps in under our business boundaries. While I am a firm believer in paying it forward, helping others and I enjoy giving advice, I write articles, tweet, Facebook and share daily – why […]

Quick Tips To Fire Up Your Instagram

  It’s All About The Hashtag – Using them in your posts is a must if you want more people to see your visuals. They enable others to find you, even if they’ve never heard of your brand before and you will be able to reach a larger audience, increase content exposure and open doors for […]

Love Fashion? Read This!

With my love of fashion pulsating through my veins and working with fashion brands, I was dismayed to read the ‘Daily Mail’s’ story last week announcing that women over the age of 33 where probably too old to shop at Zara! What nonsense?! As luck would have it, I was attending the Sheerluxe fashion event […]

’Thinking of You’ Joni Sledge… #RIP.

This morning (12 March, 2017) I woke up to the sad news that Joni Sledge has passed away at the age of 60.  I am a big Sister Sledge fan, loved their music; ‘Thinking of You’ became my anthem from the age of 16 and I spent my disco years making memories to Sister Sledge. […]