Entries by sangeeta

Reflections of 2020

Our year started with a lot of promise, but then our lives were suddenly put on hold. During this time, we have learnt to be flexible and pivot, come up with new plans, be resourceful, even more hardworking and creative, as we have had to fit our lives around our homes. 2020 has probably been […]

SHORTLISTED FOR WOMEN IN MARKETING 2020 AWARDS

Sangeeta Waldron, founder of Serendipity PR & Media has been been chosen by the judges for the shortlist of this year’s Global WiM Awards organized by Women in Marketing (WiM). The prestigious awards celebrate excellence in the industry across the world and highlight those professionals with a distinct commitment to the future of marketing.The WiM […]

Little Bit Of More Book Love For The PR Knowledge Book

I was delighted to see this unexpected book review for  – The PR Knowledge Book from Rusen Kumar, founder and managing editor of India CSR Network, India’s largest ethical news platform. Rusen is a respected media mogul in India and well-known in the areas of social entrepreneurship, social journalism and social-economic development. Rusen has been […]

My Love of Podcasts!

During lockdown and our changing world, I have been keeping myself busy with writing and podcasts, not just listening to them, but being fortunate enough to be invited on to various shows to share my stories. I enjoyed sharing my business wisdom and stories and have recently been on two popular US based podcasts shows […]

Twenty Twenty

I have been working on the PR campaign for this is incredible book(which came to me serendipitously), Twenty, Twenty by the highly-acclaimed author, Nigel Watts, which is a blueprint for 2020, which was originally published in 1995 by Hodder and Stoughton. The book eerily and accurately predicts a global pandemic that occurs in the year […]

Falling In Love with Bollywood Again

During my time in lockdown, I have rediscovered my love of Bollywood films again compliments of my Netflix subscription, which has the bonus of subtitles and maybe it’s also because you need ample time to watch a Bollywood film, as they average three hours long! There’s something for everyone, the cinematography, the dance, the music […]

What Will Mainstream Media Look Like Post The Pandemic

When we all emerge from this pandemic, it will be a very different media landscape. We have seen that movies and television shows have delayed productions around the world and many of our much loved media titles, might not exist, as they struggle for survival. Though television can be consumed while we are in lockdown, […]

Coronavirus: Mother Earth is Pressing The Reset Button

Times are eerie and chaotic, as the world wages its war with coronavirus. Schools are closing, supermarket shelves are becoming empty, people are stockpiling, toilet roll has become gold, people are now working from home, telecommunication companies are experiencing a surge in internet use, self-isolating and social spacing are now part of our vocabulary, we […]

How To Manage Your Business Comms During Coronavirus

The world is going through very difficult times with the dreaded coronavirus and everyone is in the same boat. It feels like one of those Hollywood action-packed blockbusters, only there’s no hero to save the world right now. However, during these times of crisis of complexity, brands are rising to these new challenges and are […]